Check server response of

Server response
NS records
Whois domain
Response headers
Request headers
Raw HTML code
301 Moved Permanently - cdp.com
HTTP Status: 301
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Connection: keep-alive
Content-Length: 162
Content-Type: text/html
Location: https://cdp.com/
Server: nginx
X-Pantheon-Styx-Hostname: styx-fe3-a-c798d7749-64z5k
X-Styx-Req-Id: f4a8d535-2a25-11f0-8157-6ea401ee49ea
Cache-Control: public, max-age=86400
Date: Tue, 06 May 2025 11:58:48 GMT
X-Served-By: cache-chi-klot8100101-CHI, cache-hel1410034-HEL
X-Cache: HIT, MISS
X-Cache-Hits: 16, 0
X-Timer: S1746532729.666517,VS0,VE125
Vary: Cookie, Cookie
Age: 32433
Accept-Ranges: bytes
Via: 1.1 varnish, 1.1 varnish

HTTP Code 301 Moved Permanently

301 status code means that the requested resource has been permanently moved to a new URL. All future requests should use the new address.

When is Code 301 used?

  • When changing a website domain
  • When modifying URL structures
  • When setting up redirects for SEO

What does Code 301 mean for the user?

The browser will automatically redirect the user to the new address, and search engines will update their indexes.

200 OK - https://cdp.com/
HTTP Status: 200
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Connection: keep-alive
Content-Length: 86457
Cache-Control: public, max-age=604800
Content-Type: text/html; charset=UTF-8
Link: <https://cdp.com/wp-json/>; rel="https://api.w.org/"
Link: <https://cdp.com/wp-json/wp/v2/pages/11273>; rel="alternate"; title="JSON"; type="application/json"
Link: <https://cdp.com/>; rel=shortlink
Server: nginx
Strict-Transport-Security: max-age=31622400; includeSubDomains; preload
X-Content-Type-Options: nosniff
X-Pantheon-Styx-Hostname: styx-fe3-b-657bb69d44-ghqpj
X-Styx-Req-Id: 801bcd86-27a9-11f0-ac9f-c20fc4c8caa7
Date: Tue, 06 May 2025 11:58:48 GMT
X-Served-By: cache-chi-kigq8000148-CHI, cache-hel1410022-HEL
X-Cache: HIT, HIT
X-Cache-Hits: 21, 0
X-Timer: S1746532729.820784,VS0,VE3
Vary: Accept-Encoding, Cookie, Cookie
Age: 305788
Accept-Ranges: bytes
Via: 1.1 varnish, 1.1 varnish

HTTP Code 200 OK

200 status code is a standard successful HTTP server response. It means that the client’s request (e.g., from a browser) was successfully processed, and the server is delivering the requested data.

When is Code 200 used?

  • When loading a web page
  • When successfully receiving an API response
  • When processing a form or another HTTP request

What does Code 200 mean for the user?

The user receives content without errors, and the page or application functions properly. If Code 200 is accompanied by data, the browser or program processes and displays it to the user.

GET / HTTP/1.1
Host: cdp.com
Accept: */*
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
<!doctype html>
<html dir="ltr" lang="en-US"
	prefix="og: https://ogp.me/ns#" >
<head>
	<meta charset="UTF-8">
	<meta name="viewport" content="width=device-width, initial-scale=1">
	<link rel="profile" href="https://gmpg.org/xfn/11">
	<title>Home - CDP.com - Leading CDP Industry Resource for Marketing &amp; Sales</title>
<link rel="alternate" hreflang="en" href="https://cdp.com" />
<link rel="alternate" hreflang="fr" href="https://cdp.com/fr/" />
<link rel="alternate" hreflang="x-default" href="https://cdp.com" />

		<!-- All in One SEO Pro 4.4.4 - aioseo.com -->
		<meta name="robots" content="max-image-preview:large" />
		<link rel="canonical" href="https://cdp.com/" />
		<meta name="generator" content="All in One SEO Pro (AIOSEO) 4.4.4" />
		<meta property="og:locale" content="en_US" />
		<meta property="og:site_name" content="CDP.com - Leading CDP Industry Resource for Marketing &amp; Sales - News, analysis and thought leadership content on the CDP industry." />
		<meta property="og:type" content="article" />
		<meta property="og:title" content="Home - CDP.com - Leading CDP Industry Resource for Marketing &amp; Sales" />
		<meta property="og:url" content="https://cdp.com/" />
		<meta property="og:image" content="https://cdp.com/wp-content/uploads/2021/11/cdp.com-tl2l-logo-1.svg" />
		<meta property="og:image:secure_url" content="https://cdp.com/wp-content/uploads/2021/11/cdp.com-tl2l-logo-1.svg" />
		<meta property="article:published_time" content="2023-04-14T02:36:20+00:00" />
		<meta property="article:modified_time" content="2025-04-29T22:56:59+00:00" />
		<meta name="twitter:card" content="summary" />
		<meta name="twitter:title" content="Home - CDP.com - Leading CDP Industry Resource for Marketing &amp; Sales" />
		<meta name="twitter:image" content="https://cdp.com/wp-content/uploads/2021/11/cdp.com-tl2l-logo-1.svg" />
		<script type="application/ld+json" class="aioseo-schema">
			{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/cdp.com\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/cdp.com\/#listItem","position":1,"item":{"@type":"WebPage","@id":"https:\/\/cdp.com\/","name":"Home","description":"News, analysis and thought leadership content on the CDP industry.","url":"https:\/\/cdp.com\/"}}]},{"@type":"Organization","@id":"https:\/\/cdp.com\/#organization","name":"CDP - Customer Data Platform","url":"https:\/\/cdp.com\/","logo":{"@type":"ImageObject","url":"https:\/\/cdp.com\/wp-content\/uploads\/2021\/11\/cdp.com-tl2l-logo-1.svg","@id":"https:\/\/cdp.com\/#organizationLogo","width":515,"height":165},"image":{"@id":"https:\/\/cdp.com\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/cdp.com\/#webpage","url":"https:\/\/cdp.com\/","name":"Home - CDP.com - Leading CDP Industry Resource for Marketing & Sales","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/cdp.com\/#website"},"breadcrumb":{"@id":"https:\/\/cdp.com\/#breadcrumblist"},"datePublished":"2023-04-14T02:36:20+00:00","dateModified":"2025-04-29T22:56:59+00:00"},{"@type":"WebSite","@id":"https:\/\/cdp.com\/#website","url":"https:\/\/cdp.com\/","name":"CDP.com - Leading CDP Industry Resource for Marketing & Sales","description":"News, analysis and thought leadership content on the CDP industry.","inLanguage":"en-US","publisher":{"@id":"https:\/\/cdp.com\/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cdp.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}}]}
		</script>
		<!-- All in One SEO Pro -->

<link rel='dns-prefetch' href='//cdnjs.cloudflare.com' />
<link rel="alternate" type="application/rss+xml" title="CDP.com - Leading CDP Industry Resource for Marketing &amp; Sales &raquo; Feed" href="https://cdp.com/feed/" />
<link rel="alternate" type="application/rss+xml" title="CDP.com - Leading CDP Industry Resource for Marketing &amp; Sales &raquo; Comments Feed" href="https://cdp.com/comments/feed/" />
<script>
window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/cdp.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}};
/*! This file is auto-generated */
!function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);
</script>
<style id='wp-emoji-styles-inline-css'>

	img.wp-smiley, img.emoji {
		display: inline !important;
		border: none !important;
		box-shadow: none !important;
		height: 1em !important;
		width: 1em !important;
		margin: 0 0.07em !important;
		vertical-align: -0.1em !important;
		background: none !important;
		padding: 0 !important;
	}
</style>
<link rel='stylesheet' id='wp-block-library-css' href='https://cdp.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' media='all' />
<style id='classic-theme-styles-inline-css'>
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
</style>
<style id='global-styles-inline-css'>
:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='wpml-blocks-css' href='https://cdp.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.4' media='all' />
<link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='https://cdp.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='hello-elementor-css' href='https://cdp.com/wp-content/themes/hello-elementor/style.min.css?ver=2.8.1' media='all' />
<link rel='stylesheet' id='hello-elementor-theme-style-css' href='https://cdp.com/wp-content/themes/hello-elementor/theme.min.css?ver=2.8.1' media='all' />
<link rel='stylesheet' id='elementor-frontend-css' href='https://cdp.com/wp-content/plugins/elementor/assets/css/frontend-lite.min.css?ver=3.15.3' media='all' />
<style id='elementor-frontend-inline-css'>
.elementor-36 .elementor-element.elementor-element-f2e541a:not(.elementor-motion-effects-element-type-background), .elementor-36 .elementor-element.elementor-element-f2e541a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#002b49;}.elementor-36 .elementor-element.elementor-element-dd8baf4{color:#ffffff;}
</style>
<link rel='stylesheet' id='elementor-post-28-css' href='https://cdp.com/wp-content/uploads/elementor/css/post-28.css?ver=1744824662' media='all' />
<link rel='stylesheet' id='elementor-icons-css' href='https://cdp.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.21.0' media='all' />
<link rel='stylesheet' id='swiper-css' href='https://cdp.com/wp-content/plugins/elementor/assets/lib/swiper/css/swiper.min.css?ver=5.3.6' media='all' />
<link rel='stylesheet' id='elementor-pro-css' href='https://cdp.com/wp-content/plugins/elementor-pro/assets/css/frontend-lite.min.css?ver=3.15.1' media='all' />
<link rel='stylesheet' id='elementor-global-css' href='https://cdp.com/wp-content/uploads/elementor/css/global.css?ver=1744824662' media='all' />
<link rel='stylesheet' id='elementor-post-36-css' href='https://cdp.com/wp-content/uploads/elementor/css/post-36.css?ver=1744824663' media='all' />
<link rel='stylesheet' id='elementor-post-40-css' href='https://cdp.com/wp-content/uploads/elementor/css/post-40.css?ver=1745597360' media='all' />
<link rel='stylesheet' id='ecs-styles-css' href='https://cdp.com/wp-content/plugins/ele-custom-skin/assets/css/ecs-style.css?ver=3.1.7' media='all' />
<link rel='stylesheet' id='elementor-post-2210-css' href='https://cdp.com/wp-content/uploads/elementor/css/post-2210.css?ver=1685581660' media='all' />
<link rel='stylesheet' id='jquery-ui-css' href='https://cdnjs.cloudflare.com/ajax/libs/jqueryui/1.13.2/themes/base/jquery-ui.min.css?ver=6.6.2' media='all' />
<link rel='stylesheet' id='my_stylesheet-css' href='https://cdp.com/wp-content/themes/hello-elementor/style.css?ver=6.6.2' media='all' />
<link rel='stylesheet' id='old_parent_stylesheet-css' href='https://cdp.com/wp-content/themes/cdp-child/old-parent.css?ver=1746196098' media='all' />
<link rel='stylesheet' id='child_stylesheet-css' href='https://cdp.com/wp-content/themes/cdp-child/style.css?ver=1746196098' media='all' />
<link rel='stylesheet' id='google-fonts-1-css' href='https://fonts.googleapis.com/css?family=Roboto%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CLato%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CRoboto+Slab%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&#038;display=auto&#038;ver=6.6.2' media='all' />
<link rel='stylesheet' id='elementor-icons-shared-0-css' href='https://cdp.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.min.css?ver=5.15.3' media='all' />
<link rel='stylesheet' id='elementor-icons-fa-solid-css' href='https://cdp.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/solid.min.css?ver=5.15.3' media='all' />
<link rel='stylesheet' id='elementor-icons-fa-brands-css' href='https://cdp.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/brands.min.css?ver=5.15.3' media='all' />
<link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin><script src="https://cdp.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>
<script src="https://cdp.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
<script id="wpml-cookie-js-extra">
var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}};
var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}};
</script>
<script src="https://cdp.com/wp-content/plugins/sitepress-multilingual-cms/res/js/cookies/language-cookie.js?ver=4.6.4" id="wpml-cookie-js"></script>
<script id="ecs_ajax_load-js-extra">
var ecs_ajax_params = {"ajaxurl":"https:\/\/cdp.com\/wp-admin\/admin-ajax.php","posts":"{\"error\":\"\",\"m\":\"\",\"p\":\"11273\",\"post_parent\":\"\",\"subpost\":\"\",\"subpost_id\":\"\",\"attachment\":\"\",\"attachment_id\":0,\"name\":\"\",\"pagename\":\"\",\"page_id\":\"11273\",\"second\":\"\",\"minute\":\"\",\"hour\":\"\",\"day\":0,\"monthnum\":0,\"year\":0,\"w\":0,\"category_name\":\"\",\"tag\":\"\",\"cat\":\"\",\"tag_id\":\"\",\"author\":\"\",\"author_name\":\"\",\"feed\":\"\",\"tb\":\"\",\"paged\":0,\"meta_key\":\"\",\"meta_value\":\"\",\"preview\":\"\",\"s\":\"\",\"sentence\":\"\",\"title\":\"\",\"fields\":\"\",\"menu_order\":\"\",\"embed\":\"\",\"category__in\":[],\"category__not_in\":[],\"category__and\":[],\"post__in\":[],\"post__not_in\":[],\"post_name__in\":[],\"tag__in\":[],\"tag__not_in\":[],\"tag__and\":[],\"tag_slug__in\":[],\"tag_slug__and\":[],\"post_parent__in\":[],\"post_parent__not_in\":[],\"author__in\":[],\"author__not_in\":[],\"search_columns\":[],\"ignore_sticky_posts\":false,\"suppress_filters\":false,\"cache_results\":true,\"update_post_term_cache\":true,\"update_menu_item_cache\":false,\"lazy_load_term_meta\":true,\"update_post_meta_cache\":true,\"post_type\":\"\",\"posts_per_page\":12,\"nopaging\":false,\"comments_per_page\":\"50\",\"no_found_rows\":false,\"order\":\"DESC\"}"};
</script>
<script src="https://cdp.com/wp-content/plugins/ele-custom-skin/assets/js/ecs_ajax_pagination.js?ver=3.1.7" id="ecs_ajax_load-js"></script>
<script src="https://cdp.com/wp-content/plugins/ele-custom-skin/assets/js/ecs.js?ver=3.1.7" id="ecs-script-js"></script>
<link rel="https://api.w.org/" href="https://cdp.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://cdp.com/wp-json/wp/v2/pages/11273" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://cdp.com/xmlrpc.php?rsd" />
<meta name="generator" content="WordPress 6.6.2" />
<link rel='shortlink' href='https://cdp.com/' />
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://cdp.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fcdp.com%2F" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://cdp.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fcdp.com%2F&#038;format=xml" />
<meta name="generator" content="WPML ver:4.6.4 stt:1,4,28;" />
<!-- OneTrust Cookies Consent Notice start for cdp.com -->
<script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js"  type="text/javascript" charset="UTF-8" data-domain-script="47881568-b538-4260-94bb-bb8152b79622" ></script>
<script type="text/javascript">
function OptanonWrapper() { }
</script>
<!-- OneTrust Cookies Consent Notice end for cdp.com -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-NTGBNNL');</script>
<meta name="generator" content="Elementor 3.15.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto">
<link rel="icon" href="https://cdp.com/wp-content/uploads/2021/11/favicon-cdp.com_.svg" sizes="32x32" />
<link rel="icon" href="https://cdp.com/wp-content/uploads/2021/11/favicon-cdp.com_.svg" sizes="192x192" />
<link rel="apple-touch-icon" href="https://cdp.com/wp-content/uploads/2021/11/favicon-cdp.com_.svg" />
<meta name="msapplication-TileImage" content="https://cdp.com/wp-content/uploads/2021/11/favicon-cdp.com_.svg" />
		<style id="wp-custom-css">
			.home-banner__main {
	background-position: 0 40%!important;
}		</style>
		</head>
<body class="home page-template page-template-page-templates page-template-home page-template-page-templateshome-php page page-id-11273 wp-custom-logo elementor-default elementor-kit-28 elementor-page elementor-page-11273 elementor-page-4720 elementor-page-4716 elementor-page-4714">
  <!-- Triblio scripts  -->
  <script type="text/plain" class="optanon-category-C0004" data-cfasync='false'>
  (function(doc, src, tagName){
  var t = doc.createElement(tagName);t.setAttribute("data-cfasync","false");
  t.src = src+"&r="+encodeURIComponent(doc.referrer);
  var h = doc.getElementsByTagName('head')[0];h.appendChild(t);
  })(document, 'https://tribl.io/h.js?orgId=5oggBgYD8whEdAmjRYGD', 'script');
  </script>
 <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NTGBNNL"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<a class="skip-link screen-reader-text" href="#content">Skip to content</a>

		<header data-elementor-type="header" data-elementor-id="36" class="elementor elementor-36 elementor-location-header" data-elementor-post-type="elementor_library">
								<section class="elementor-section elementor-top-section elementor-element elementor-element-f2e541a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f2e541a" data-element_type="section" id="notification-bar" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6f81ce" data-id="f6f81ce" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-dd8baf4 elementor-widget elementor-widget-text-editor" data-id="dd8baf4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
			<style>/*! elementor - v3.15.0 - 20-08-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style>				<p>2025 Gartner® Critical Capabilities for Customer Data Platforms <a href="https://www.treasuredata.com/i/gartner-cc/?utm_medium=website-referral&amp;utm_source=cdp-dot-com&amp;_gl=1*398a34*_ga*MzQyNjMxNzQ0LjE3NDM1MjI5MjY.*_ga_6E2G020VBJ*MTc0NDk5MjY4MS4zNS4xLjE3NDQ5OTI3MjAuMjEuMC4w">Read the report</a></p>
						</div>
				</div>
					</div>
		</div>
							</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7efb11c elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="7efb11c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-294cebc" data-id="294cebc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-44e4c2a siteId elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="44e4c2a" data-element_type="widget" data-widget_type="theme-site-logo.default">
				<div class="elementor-widget-container">
			<style>/*! elementor - v3.15.0 - 20-08-2023 */
.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style>								<a href="https://cdp.com">
			<img width="515" height="165" src="https://cdp.com/wp-content/uploads/2021/11/cdp.com-tl2l-logo-1.svg" class="attachment-full size-full wp-image-1701" alt="" />				</a>
											</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ef1482e" data-id="ef1482e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-3c0241a elementor-search-form--skin-full_screen elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-search-form" data-id="3c0241a" data-element_type="widget" data-settings="{&quot;skin&quot;:&quot;full_screen&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
			<link rel="stylesheet" href="https://cdp.com/wp-content/plugins/elementor-pro/assets/css/widget-theme-elements.min.css">		<form class="elementor-search-form" action="https://cdp.com" method="get" role="search">
									<div class="elementor-search-form__toggle" tabindex="0" role="button">
				<i aria-hidden="true" class="fas fa-search"></i>				<span class="elementor-screen-only">Search</span>
			</div>
						<div class="elementor-search-form__container">
				<label class="elementor-screen-only" for="elementor-search-form-3c0241a">Search</label>

				
				<input id="elementor-search-form-3c0241a" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
				<input type='hidden' name='lang' value='en' />
				
								<div class="dialog-lightbox-close-button dialog-close-button" role="button" tabindex="0">
					<i aria-hidden="true" class="eicon-close"></i>					<span class="elementor-screen-only">Close this search box.</span>
				</div>
							</div>
		</form>
				</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-eca7ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eca7ebe" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c58802d" data-id="c58802d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-afe0462 elementor-nav-menu__align-right elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="afe0462" data-element_type="widget" data-settings="{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;fas fa-chevron-down\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default">
				<div class="elementor-widget-container">
			<link rel="stylesheet" href="https://cdp.com/wp-content/plugins/elementor-pro/assets/css/widget-nav-menu.min.css">			<nav class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade">
				<ul id="menu-1-afe0462" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-726"><a href="https://cdp.com/basics/" class="elementor-item">CDP Basics</a></li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2578"><a href="https://cdp.com/articles/cdp-industry-studies/" class="elementor-item">CDP Industry Data</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1535"><a href="https://cdp.com/articles/basics/cdp-industry-statistics/" class="elementor-sub-item">CDP Industry Statistics</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1730"><a href="https://cdp.com/basics/customer-data-platform-cdp-industry-studies/" class="elementor-sub-item">CDP Industry Studies</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4469"><a href="/articles/basics/customer-data-platform-market-size/" class="elementor-sub-item">CDP Market Size Data</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4572"><a href="/articles/basics/customer-data-platform-funding/" class="elementor-sub-item">CDP Funding Round Data</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4731"><a href="/articles/basics/cdp-tech-mergers-and-acquisitions/" class="elementor-sub-item">CDP Mergers and Acquisitions</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4315"><a href="/articles/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know/" class="elementor-sub-item">Data Privacy Laws And Regulations</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1373"><a href="https://cdp.com/articles/" class="elementor-item">Articles</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12117"><a href="https://cdp.com/articles/category/analytics/" class="elementor-sub-item">Analytics</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12120"><a href="https://cdp.com/articles/category/artificial-intelligence-ai/" class="elementor-sub-item">Artificial Intelligence (AI)</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12113"><a href="https://cdp.com/articles/category/cdp-strategy/" class="elementor-sub-item">CDP Strategy</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12112"><a href="https://cdp.com/articles/category/cdp-use-cases/" class="elementor-sub-item">CDP Use Cases</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12118"><a href="https://cdp.com/articles/category/customer-data-identity/" class="elementor-sub-item">Customer Data &amp; Identity</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12114"><a href="https://cdp.com/articles/category/customer-experience/" class="elementor-sub-item">Customer Experience</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12115"><a href="https://cdp.com/articles/category/digital-transformation/" class="elementor-sub-item">Digital Transformation</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12116"><a href="https://cdp.com/articles/category/marketing/" class="elementor-sub-item">Marketing</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12111"><a href="https://cdp.com/articles/category/marketing-technology/" class="elementor-sub-item">Marketing Technology</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12119"><a href="https://cdp.com/articles/category/privacy-security-governance/" class="elementor-sub-item">Privacy, Security &amp; Governance</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-725"><a href="/glossary/" class="elementor-item">Glossary</a></li>
<li class="mobile-nav-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-11366"><a href="#subscribe-popup" class="elementor-item elementor-item-anchor">Subscribe</a></li>
</ul>			</nav>
					<div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false">
			<i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i>			<span class="elementor-screen-only">Menu</span>
		</div>
					<nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true">
				<ul id="menu-2-afe0462" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-726"><a href="https://cdp.com/basics/" class="elementor-item" tabindex="-1">CDP Basics</a></li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2578"><a href="https://cdp.com/articles/cdp-industry-studies/" class="elementor-item" tabindex="-1">CDP Industry Data</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1535"><a href="https://cdp.com/articles/basics/cdp-industry-statistics/" class="elementor-sub-item" tabindex="-1">CDP Industry Statistics</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1730"><a href="https://cdp.com/basics/customer-data-platform-cdp-industry-studies/" class="elementor-sub-item" tabindex="-1">CDP Industry Studies</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4469"><a href="/articles/basics/customer-data-platform-market-size/" class="elementor-sub-item" tabindex="-1">CDP Market Size Data</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4572"><a href="/articles/basics/customer-data-platform-funding/" class="elementor-sub-item" tabindex="-1">CDP Funding Round Data</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4731"><a href="/articles/basics/cdp-tech-mergers-and-acquisitions/" class="elementor-sub-item" tabindex="-1">CDP Mergers and Acquisitions</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4315"><a href="/articles/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know/" class="elementor-sub-item" tabindex="-1">Data Privacy Laws And Regulations</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1373"><a href="https://cdp.com/articles/" class="elementor-item" tabindex="-1">Articles</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12117"><a href="https://cdp.com/articles/category/analytics/" class="elementor-sub-item" tabindex="-1">Analytics</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12120"><a href="https://cdp.com/articles/category/artificial-intelligence-ai/" class="elementor-sub-item" tabindex="-1">Artificial Intelligence (AI)</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12113"><a href="https://cdp.com/articles/category/cdp-strategy/" class="elementor-sub-item" tabindex="-1">CDP Strategy</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12112"><a href="https://cdp.com/articles/category/cdp-use-cases/" class="elementor-sub-item" tabindex="-1">CDP Use Cases</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12118"><a href="https://cdp.com/articles/category/customer-data-identity/" class="elementor-sub-item" tabindex="-1">Customer Data &amp; Identity</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12114"><a href="https://cdp.com/articles/category/customer-experience/" class="elementor-sub-item" tabindex="-1">Customer Experience</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12115"><a href="https://cdp.com/articles/category/digital-transformation/" class="elementor-sub-item" tabindex="-1">Digital Transformation</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12116"><a href="https://cdp.com/articles/category/marketing/" class="elementor-sub-item" tabindex="-1">Marketing</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12111"><a href="https://cdp.com/articles/category/marketing-technology/" class="elementor-sub-item" tabindex="-1">Marketing Technology</a></li>
	<li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-12119"><a href="https://cdp.com/articles/category/privacy-security-governance/" class="elementor-sub-item" tabindex="-1">Privacy, Security &amp; Governance</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-725"><a href="/glossary/" class="elementor-item" tabindex="-1">Glossary</a></li>
<li class="mobile-nav-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-11366"><a href="#subscribe-popup" class="elementor-item elementor-item-anchor" tabindex="-1">Subscribe</a></li>
</ul>			</nav>
				</div>
				</div>
				<div class="elementor-element elementor-element-3662f13 elementor-hidden-tablet elementor-hidden-mobile subscribe-link elementor-widget elementor-widget-button" data-id="3662f13" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
					<div class="elementor-button-wrapper">
			<a class="elementor-button elementor-button-link elementor-size-sm" href="/newsletter-subscribe/">
						<span class="elementor-button-content-wrapper">
						<span class="elementor-button-text">Subscribe</span>
		</span>
					</a>
		</div>
				</div>
				</div>
					</div>
		</div>
							</div>
		</section>
					</div>
		</div>
							</div>
		</section>
						</header>
		<main class="main" role="main">
		<section class="home-banner">
		<div class="container">
																		<a href="https://cdp.com/articles/cdp-data-foundation-ai/" class="home-banner__main"
							style="background: linear-gradient(45deg,#4941CD, #6AD1A4)
															, url(https://cdp.com/wp-content/uploads/2023/08/CDP-AI-Foundation.png);"
							>
							<div class="home-banner__post">
								<span class="home-banner__badge">Featured Article</span>
								<h1 class="home-banner__title">A CDP is Foundational for Great AI &#8211; Here&#8217;s Why</h1>
																	<p class="home-banner__desc">There is an open secret to getting value from AI – and that's getting the right data to inform it. Here's how a a CDP can help. </p>
															</div>
						</a>
																					<div class="single-post__essentials">
										<h2>CDP Essentials</h2>
										<ul>
													<li>
								<a href="https://cdp.com/basics/what-is-a-customer-data-platform-cdp/">
									What is a CDP? A Complete Guide for Customer Data Platforms								</a>
							</li>
													<li>
								<a href="https://cdp.com/basics/customer-data-platform-market-size/">
									What Is The Size Of The Customer Data Platform Market?								</a>
							</li>
													<li>
								<a href="https://cdp.com/basics/customer-data-platform-cdp-industry-studies/">
									Customer Data Platform (CDP) Industry Studies								</a>
							</li>
													<li>
								<a href="https://cdp.com/basics/cdp-industry-statistics/">
									Customer Data Platform (CDP) Industry Statistics								</a>
							</li>
													<li>
								<a href="https://cdp.com/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know/">
									International &#038; U.S. Data Privacy Laws and Regulations You Need to Know								</a>
							</li>
											</ul>
				</div>
						</div>
	</section>
		<section class="hposts top-stories">
		<div class="container">
			<div class="section-top">
									<h3 class="section-title">Top Stories</h3>
													<a href="/articles/" class="section-cta" target="">
						View All Stories					</a>
							</div>
							<div class="hposts-grid">
					<article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2021/12/Targeting-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Illustration of target with arrow" decoding="async" srcset="https://cdp.com/wp-content/uploads/2021/12/Targeting-1.png 2170w, https://cdp.com/wp-content/uploads/2021/12/Targeting-1-300x138.png 300w, https://cdp.com/wp-content/uploads/2021/12/Targeting-1-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2021/12/Targeting-1-768x354.png 768w, https://cdp.com/wp-content/uploads/2021/12/Targeting-1-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2021/12/Targeting-1-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/how-to-do-more-accurate-targeting-with-real-time-data-a-cdp/" class="loop-post__link">
            How To Do More Accurate Targeting With Real-Time Data In A CDP        </a>
                    <div class="loop-post__excerpt">
                Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.             </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="1808" height="1203" src="https://cdp.com/wp-content/uploads/2022/05/GettyImages-1322322963.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2022/05/GettyImages-1322322963.jpg 1808w, https://cdp.com/wp-content/uploads/2022/05/GettyImages-1322322963-300x200.jpg 300w, https://cdp.com/wp-content/uploads/2022/05/GettyImages-1322322963-1024x681.jpg 1024w, https://cdp.com/wp-content/uploads/2022/05/GettyImages-1322322963-768x511.jpg 768w, https://cdp.com/wp-content/uploads/2022/05/GettyImages-1322322963-1536x1022.jpg 1536w" sizes="(max-width: 1808px) 100vw, 1808px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/growing-roas-and-poas-with-non-customer-data-in-a-cdp/" class="loop-post__link">
            Growing ROAS and POAS with Non-Customer Data in A CDP        </a>
                    <div class="loop-post__excerpt">
                While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.             </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Digital fingerprint with a string of numbers as an identifier surrounded by a gold and white design that resembles a computer chip." decoding="async" srcset="https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint.png 2170w, https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint-300x138.png 300w, https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint-768x354.png 768w, https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2022/09/Data-Privacy-and-Compliance-with-a-CDP-Fingerprint-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/how-to-implement-identity-resolution-and-privacy-compliance-with-an-identity-graph-in-a-cdp/" class="loop-post__link">
            How To Implement Identity Resolution And  Privacy Compliance With An Identity Graph In A CDP        </a>
                    <div class="loop-post__excerpt">
                By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.            </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2119" height="1414" src="https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Top 10 Things You Need In a CDP" decoding="async" srcset="https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780.jpg 2119w, https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780-300x200.jpg 300w, https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780-1024x683.jpg 1024w, https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780-768x512.jpg 768w, https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780-1536x1025.jpg 1536w, https://cdp.com/wp-content/uploads/2022/03/GettyImages-1298857780-2048x1367.jpg 2048w" sizes="(max-width: 2119px) 100vw, 2119px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/10-capabilities-you-need-in-an-enterprise-cdp/" class="loop-post__link">
            10 Capabilities You Need in an Enterprise CDP        </a>
                    <div class="loop-post__excerpt">
                Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.             </div>
            </div>
</article>				</div>
						</div>
	</section>
		<div class="cta-banner">
		<div class="container">
						<a href="https://www.treasuredata.com/gartner-mq/?utm_medium=website-referral&#038;utm_source=cdp-dot-com" class="cta-banner__inner" target="_self">
							<div class="cta-banner__content">
																<h2 class="cta-banner__title">2025 Gartner® Magic Quadrant™ for Customer Data Platforms</h2>
																<span class="cta-banner__btn">
							Learn More						</span>
					 
				</div>
								<div class="cta-banner__image">
					<img src="https://cdp.com/wp-content/uploads/2025/04/gmq-cdp-com.png" alt="">
				</div>
											</a>
					</div>
	</div>
		<section class="hposts more-stories">
		<div class="container">
			<div class="section-top">
									<h3 class="section-title">Моrе Stories</h3>
													<a href="/articles" class="section-cta" target="">
						View All Stories					</a>
							</div>
						<div class="hposts-grid">
				<article class="loop-post">
            <div class="loop-post__img">
            <img width="1024" height="1024" src="https://cdp.com/wp-content/uploads/2024/03/is-2024-the-year-of-the-cdp-bfi.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2024/03/is-2024-the-year-of-the-cdp-bfi.jpg 1024w, https://cdp.com/wp-content/uploads/2024/03/is-2024-the-year-of-the-cdp-bfi-300x300.jpg 300w, https://cdp.com/wp-content/uploads/2024/03/is-2024-the-year-of-the-cdp-bfi-150x150.jpg 150w, https://cdp.com/wp-content/uploads/2024/03/is-2024-the-year-of-the-cdp-bfi-768x768.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/is-2024-the-year-of-the-cdp/" class="loop-post__link">
            Is 2024 the Year of the CDP?        </a>
                    <div class="loop-post__excerpt">
                Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.             </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Feature Image for &quot;Structured Data vs. Unstructured Data, Explained&quot; article on CDP.com" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data.png 2170w, https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data-300x138.png 300w, https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data-768x354.png 768w, https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2023/02/Structured-Data-vs-Unstructured-Data-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/how-to-leverage-customer-data-for-hyper-personalized-sales-outreach/" class="loop-post__link">
            How to Leverage Customer Data for Hyper-Personalized Sales Outreach        </a>
                    <div class="loop-post__excerpt">
                In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.            </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2023/07/Data-Security.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/07/Data-Security.png 2170w, https://cdp.com/wp-content/uploads/2023/07/Data-Security-300x138.png 300w, https://cdp.com/wp-content/uploads/2023/07/Data-Security-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2023/07/Data-Security-768x354.png 768w, https://cdp.com/wp-content/uploads/2023/07/Data-Security-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2023/07/Data-Security-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/striking-the-right-balance-between-data-protection-and-regulatory-compliance/" class="loop-post__link">
            Striking the Right Balance Between Data Protection and Regulatory Compliance        </a>
                    <div class="loop-post__excerpt">
                Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.            </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="1808" height="974" src="https://cdp.com/wp-content/uploads/2023/10/AI-brain-3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/10/AI-brain-3.jpg 1808w, https://cdp.com/wp-content/uploads/2023/10/AI-brain-3-300x162.jpg 300w, https://cdp.com/wp-content/uploads/2023/10/AI-brain-3-1024x552.jpg 1024w, https://cdp.com/wp-content/uploads/2023/10/AI-brain-3-768x414.jpg 768w, https://cdp.com/wp-content/uploads/2023/10/AI-brain-3-1536x827.jpg 1536w" sizes="(max-width: 1808px) 100vw, 1808px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/how-to-use-a-cdp-with-ai-to-automate-data-cleansing/" class="loop-post__link">
            How to Use a CDP with AI to Automate Data Cleansing        </a>
                    <div class="loop-post__excerpt">
                By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate            </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Stacks of money growing in size from left to right." decoding="async" srcset="https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers.png 2170w, https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers-300x138.png 300w, https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers-768x354.png 768w, https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2022/10/Data-Asset-Managers-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/is-your-company-ready-for-data-monetization/" class="loop-post__link">
            Is Your Company Ready for Data Monetization?        </a>
                    <div class="loop-post__excerpt">
                While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.            </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Decorative feature image for 6 Ways AI is Transforming Marketing and Customer Experience article on CDP.com." decoding="async" srcset="https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends.png 2170w, https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends-300x138.png 300w, https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends-768x354.png 768w, https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2022/07/AI-Changing-Marketing-Trends-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/how-to-democratize-ai-across-the-enterprise-with-a-cdp/" class="loop-post__link">
            How to Democratize AI Across the Enterprise with a CDP        </a>
                    <div class="loop-post__excerpt">
                Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.             </div>
            </div>
</article>						<div class="hposts-card">
															<h2 class="hposts-card__heading">Stay Connected with Customer Data Insights</h2>
																						<div class="hposts-card__content">
									<p>Subscribe to our bi-weekly newsletter for the latest:</p>
<ul>
<li>CDP industry news, tips and expert analysis</li>
<li>In-depth resources, guides &amp; research</li>
<li>Fresh perspectives from customer data leaders</li>
</ul>
								</div>
																						<a href="https://cdp.com/newsletter-subscribe/" class="btn hposts-card__cta" target="_self">
									Subscribe								</a>
													</div>
						<article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2023/08/Patient-Data.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/08/Patient-Data.png 2170w, https://cdp.com/wp-content/uploads/2023/08/Patient-Data-300x138.png 300w, https://cdp.com/wp-content/uploads/2023/08/Patient-Data-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2023/08/Patient-Data-768x354.png 768w, https://cdp.com/wp-content/uploads/2023/08/Patient-Data-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2023/08/Patient-Data-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/hipaa-customer-data-platform/" class="loop-post__link">
            HIPAA, Healthcare, and Data Privacy with a CDP        </a>
                    <div class="loop-post__excerpt">
                Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.             </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies.png 2170w, https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies-300x138.png 300w, https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies-768x354.png 768w, https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2023/08/Data-Monetization-Strategies-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/top-data-monetization-strategies-maximize-value-with-a-cdp/" class="loop-post__link">
            Top Data Monetization Strategies: Maximize Value with a CDP        </a>
                    <div class="loop-post__excerpt">
                Getting started with data monetization requires the right tech, and an iterative approach. Here's what you need to know.             </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2023/08/future-of-personalization.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/08/future-of-personalization.png 2170w, https://cdp.com/wp-content/uploads/2023/08/future-of-personalization-300x138.png 300w, https://cdp.com/wp-content/uploads/2023/08/future-of-personalization-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2023/08/future-of-personalization-768x354.png 768w, https://cdp.com/wp-content/uploads/2023/08/future-of-personalization-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2023/08/future-of-personalization-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/ai-ml-personalization-cdp/" class="loop-post__link">
            AI &amp; ML: Defining the New Era of Personalization at Scale        </a>
                    <div class="loop-post__excerpt">
                Artificial intelligence and machine learning are turning personalization at scale into a reality.             </div>
            </div>
</article><article class="loop-post">
            <div class="loop-post__img">
            <img width="2170" height="1000" src="https://cdp.com/wp-content/uploads/2023/08/Clean-Data.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://cdp.com/wp-content/uploads/2023/08/Clean-Data.png 2170w, https://cdp.com/wp-content/uploads/2023/08/Clean-Data-300x138.png 300w, https://cdp.com/wp-content/uploads/2023/08/Clean-Data-1024x472.png 1024w, https://cdp.com/wp-content/uploads/2023/08/Clean-Data-768x354.png 768w, https://cdp.com/wp-content/uploads/2023/08/Clean-Data-1536x708.png 1536w, https://cdp.com/wp-content/uploads/2023/08/Clean-Data-2048x944.png 2048w" sizes="(max-width: 2170px) 100vw, 2170px" />        </div>
        <div class="loop-post__content">
        <a href="https://cdp.com/articles/data-cleansing-cdp/" class="loop-post__link">
            Ditch the Dirty Data: Elements of Data Cleansing        </a>
                    <div class="loop-post__excerpt">
                Data cleansing should be viewed as a primary goal during the CDP implementation process. Here's what you need to know about keeping your customer data clean.             </div>
            </div>
</article>			</div>
						</div>
	</section>

		 
	<section class="cta-banner-alt">
		<div class="container">
							<a href="https://www.treasuredata.com/i/gartner-cc/?utm_medium=website-referral&#038;utm_source=cdp-dot-com&#038;_gl=1*c0a8p1*_ga*MzQyNjMxNzQ0LjE3NDM1MjI5MjY.*_ga_6E2G020VBJ*MTc0NTk2NTIyMy41MS4xLjE3NDU5NjcyNzEuNi4wLjA." class="cta-banner-alt__inner" target="_self">
												<img src="https://cdp.com/wp-content/uploads/2025/04/gmq-cc-cdp-com.png" 
						alt=""
						class="cta-banner-alt__bg">
								<div class="cta-banner-alt__content">
																<h2 class="cta-banner-alt__heading">2025 Gartner® Critical Capabilities for Customer Data Platforms </h2>
																<span class="cta-banner-alt__cta">
							Learn More						</span>
									</div>
							</a>
					</div>
	</section>
</main>
		<footer data-elementor-type="footer" data-elementor-id="40" class="elementor elementor-40 elementor-location-footer" data-elementor-post-type="elementor_library">
								<section class="elementor-section elementor-top-section elementor-element elementor-element-7021c2d7 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7021c2d7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d29e84c" data-id="4d29e84c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<section class="elementor-section elementor-inner-section elementor-element elementor-element-ec1de69 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ec1de69" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fffc01e" data-id="fffc01e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-398525ec elementor-widget__width-auto elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="398525ec" data-element_type="widget" data-widget_type="theme-site-logo.default">
				<div class="elementor-widget-container">
											<a href="https://cdp.com">
			<img width="515" height="165" src="https://cdp.com/wp-content/uploads/2021/11/cdp.com-tl2l-logo-1.svg" class="attachment-full size-full wp-image-1701" alt="" loading="lazy" />				</a>
											</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6208a8e" data-id="6208a8e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-ad4c5f8 elementor-nav-menu__align-justify elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="ad4c5f8" data-element_type="widget" data-settings="{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}" data-widget_type="nav-menu.default">
				<div class="elementor-widget-container">
						<nav class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none">
				<ul id="menu-1-ad4c5f8" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11335"><a href="#" class="elementor-item elementor-item-anchor">Topics</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11337"><a href="https://cdp.com/articles/basics/" class="elementor-sub-item">CDP Basics</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12351"><a href="https://cdp.com/articles/basics/cdp-industry-statistics/" class="elementor-sub-item">Industry Stats</a></li>
	<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11356"><a href="https://cdp.com/articles/" class="elementor-sub-item">All Articles</a></li>
	<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11352"><a href="https://cdp.com/site-map/" class="elementor-sub-item">Site Map</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11336"><a href="#" class="elementor-item elementor-item-anchor">About</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11355"><a href="https://cdp.com/about/" class="elementor-sub-item">About CDP.com</a></li>
</ul>
</li>
</ul>			</nav>
						<nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true">
				<ul id="menu-2-ad4c5f8" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11335"><a href="#" class="elementor-item elementor-item-anchor" tabindex="-1">Topics</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11337"><a href="https://cdp.com/articles/basics/" class="elementor-sub-item" tabindex="-1">CDP Basics</a></li>
	<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12351"><a href="https://cdp.com/articles/basics/cdp-industry-statistics/" class="elementor-sub-item" tabindex="-1">Industry Stats</a></li>
	<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11356"><a href="https://cdp.com/articles/" class="elementor-sub-item" tabindex="-1">All Articles</a></li>
	<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11352"><a href="https://cdp.com/site-map/" class="elementor-sub-item" tabindex="-1">Site Map</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11336"><a href="#" class="elementor-item elementor-item-anchor" tabindex="-1">About</a>
<ul class="sub-menu elementor-nav-menu--dropdown">
	<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11355"><a href="https://cdp.com/about/" class="elementor-sub-item" tabindex="-1">About CDP.com</a></li>
</ul>
</li>
</ul>			</nav>
				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-df2bfa5" data-id="df2bfa5" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-4004ca3 elementor-widget elementor-widget-heading" data-id="4004ca3" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<style>/*! elementor - v3.15.0 - 20-08-2023 */
.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Follow Us</h2>		</div>
				</div>
				<div class="elementor-element elementor-element-677b1ac elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="677b1ac" data-element_type="widget" data-widget_type="icon-list.default">
				<div class="elementor-widget-container">
			<link rel="stylesheet" href="https://cdp.com/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css">		<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<a href="https://www.linkedin.com/company/customer-data-platforms/" target="_blank">

												<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fab fa-linkedin-in"></i>						</span>
										<span class="elementor-icon-list-text">Linkedin</span>
											</a>
									</li>
						</ul>
				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-678f8b4" data-id="678f8b4" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-9851fb2 elementor-widget elementor-widget-heading" data-id="9851fb2" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h2 class="elementor-heading-title elementor-size-default">Sign up for our newsletter</h2>		</div>
				</div>
				<div class="elementor-element elementor-element-8db11c4 elementor-widget elementor-widget-html" data-id="8db11c4" data-element_type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
			<div class="subscribe-form subscribe-link">
    <input type="email" class="subscribe-form__email" placeholder="Your email address">
    <a href="/newsletter-subscribe" class="subscribe-form__submit">Subscribe</a>
</div>		</div>
				</div>
					</div>
		</div>
							</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-628d5c61 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="628d5c61" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77b38f45" data-id="77b38f45" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-eb37ce2 elementor-widget elementor-widget-html" data-id="eb37ce2" data-element_type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
			<ul class="footer-bottom-links">
    <li>
        <a href="/terms/"><span>Terms of Use</span></a>
    </li>
    <li>
        <a href="/cookie-policy/"><span>Cookie policy</span></a>
    </li>
    <li>
        <a href="/privacy/"><span>Privacy Policy</span></a>
    </li>
</ul>
<p>&copy; 2025 Treasure Data, Inc. (or its affiliates). All rights reserved.</p>		</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d61d24" data-id="1d61d24" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
								<div class="elementor-element elementor-element-d40d675 elementor-search-form--skin-full_screen elementor-widget elementor-widget-search-form" data-id="d40d675" data-element_type="widget" data-settings="{&quot;skin&quot;:&quot;full_screen&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
					<form class="elementor-search-form" action="https://cdp.com" method="get" role="search">
									<div class="elementor-search-form__toggle" tabindex="0" role="button">
				<i aria-hidden="true" class="fas fa-search"></i>				<span class="elementor-screen-only">Search</span>
			</div>
						<div class="elementor-search-form__container">
				<label class="elementor-screen-only" for="elementor-search-form-d40d675">Search</label>

				
				<input id="elementor-search-form-d40d675" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
				<input type='hidden' name='lang' value='en' />
				
								<div class="dialog-lightbox-close-button dialog-close-button" role="button" tabindex="0">
					<i aria-hidden="true" class="eicon-close"></i>					<span class="elementor-screen-only">Close this search box.</span>
				</div>
							</div>
		</form>
				</div>
				</div>
					</div>
		</div>
							</div>
		</section>
					</div>
		</div>
							</div>
		</section>
						</footer>
		
		<script>
			window.onload = function() {
				document.getElementById('notification-bar').style.display = 'block';
			}
		</script>
		<script src="https://cdp.com/wp-content/themes/hello-elementor/assets/js/hello-frontend.min.js?ver=1.0.0" id="hello-theme-frontend-js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/jqueryui/1.13.2/jquery-ui.min.js?ver=1.13.2" id="jquery-ui-js"></script>
<script src="https://cdp.com/wp-content/themes/cdp-child/script.js?ver=1746196098" id="child_script-js"></script>
<script src="https://cdp.com/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.0.1" id="smartmenus-js"></script>
<script src="https://cdp.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.15.1" id="elementor-pro-webpack-runtime-js"></script>
<script src="https://cdp.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.15.3" id="elementor-webpack-runtime-js"></script>
<script src="https://cdp.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.15.3" id="elementor-frontend-modules-js"></script>
<script src="https://cdp.com/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script>
<script src="https://cdp.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script>
<script id="wp-i18n-js-after">
wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );
</script>
<script id="elementor-pro-frontend-js-before">
var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/cdp.com\/wp-admin\/admin-ajax.php","nonce":"b3cfa14171","urls":{"assets":"https:\/\/cdp.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/cdp.com\/wp-json\/"},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/cdp.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
</script>
<script src="https://cdp.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.15.1" id="elementor-pro-frontend-js"></script>
<script src="https://cdp.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script>
<script src="https://cdp.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script>
<script id="elementor-frontend-js-before">
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.15.3","is_static":false,"experimentalFeatures":{"e_dom_optimization":true,"e_optimized_assets_loading":true,"e_optimized_css_loading":true,"additional_custom_breakpoints":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"landing-pages":true,"page-transitions":true,"notes":true,"loop":true,"form-submissions":true,"e_scroll_snap":true},"urls":{"assets":"https:\/\/cdp.com\/wp-content\/plugins\/elementor\/assets\/"},"swiperClass":"swiper-container","settings":{"page":[],"editorPreferences":[]},"kit":{"body_background_background":"classic","active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":11273,"title":"Home%20-%20CDP.com%20-%20Leading%20CDP%20Industry%20Resource%20for%20Marketing%20%26%20Sales","excerpt":"","featuredImage":false}};
</script>
<script src="https://cdp.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.15.3" id="elementor-frontend-js"></script>
<script src="https://cdp.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.15.1" id="pro-elements-handlers-js"></script>

</body>
</html>
                               

Whois info of domain

Domain Name: CDP.COM
Registry Domain ID: 1061283_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: http://www.comlaude.com
Updated Date: 2024-11-05T23:34:08Z
Creation Date: 1995-11-21T05:00:00Z
Registry Expiry Date: 2025-11-20T05:00:00Z
Registrar: Nom-iq Ltd. dba COM LAUDE
Registrar IANA ID: 470
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +442074218250
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS-1452.AWSDNS-53.ORG
Name Server: NS-2013.AWSDNS-59.CO.UK
Name Server: NS-292.AWSDNS-36.COM
Name Server: NS-822.AWSDNS-38.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2025-05-06T11:58:41Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
TERMS OF USE: You are not authorized to access or query our Whois
by the following terms of use: You agree that you may use this Data only
to: (1) allow, enable, or otherwise support the transmission of mass