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308 Permanent Redirect - goj2.com
HTTP Status: 308
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Content-Type: text/plain
Location: https://goj2.com/
Refresh: 0;url=https://goj2.com/
server: Vercel
HTTP Code 308 Permanent Redirect
308 Permanent Redirect is a permanent redirect that, unlike 301, ensures the request method remains unchanged.
When is Code 308 used?
- When a resource is permanently moved while preserving the request method
- When enforcing HTTPS without changing form submission behavior
What does Code 308 mean for the user?
The user is permanently redirected to the new URL, and the request method remains the same.
307 Temporary Redirect - https://goj2.com/
HTTP Status: 307
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Cache-Control: public, max-age=0, must-revalidate
Content-Type: text/plain
Date: Thu, 01 May 2025 07:48:03 GMT
Location: https://www.j2marketing.com/
Server: Vercel
Strict-Transport-Security: max-age=63072000
X-Vercel-Id: arn1::rfrnd-1746085683809-d846a13c799d
HTTP Code 307 Temporary Redirect
307 Temporary Redirect indicates a temporary redirect, but the HTTP request method remains unchanged.
When is Code 307 used?
- When a page is temporarily moved without affecting form submissions
- During site maintenance or temporary URL changes
What does Code 307 mean for the user?
The user is redirected to another URL while keeping the original request method (e.g., POST remains POST).
200 OK - https://www.j2marketing.com/
HTTP Status: 200
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Accept-Ranges: bytes
Access-Control-Allow-Origin: *
Age: 1706992
Cache-Control: public, max-age=0, must-revalidate
Content-Disposition: inline
Content-Length: 392608
Content-Type: text/html; charset=utf-8
Date: Thu, 01 May 2025 07:48:03 GMT
Etag: "51272e2adf20dd03bf1b5c345f9b7dda"
Server: Vercel
Strict-Transport-Security: max-age=63072000
X-Matched-Path: /
X-Vercel-Cache: HIT
X-Vercel-Id: arn1::d47v6-1746085683919-c24872a6baba
HTTP Code 200 OK
200 OK is a standard successful HTTP server response. It means that the client’s request (e.g., from a browser) was successfully processed, and the server is delivering the requested data.
When is Code 200 used?
- When loading a web page
- When successfully receiving an API response
- When processing a form or another HTTP request
What does Code 200 mean for the user?
The user receives content without errors, and the page or application functions properly. If Code 200 is accompanied by data, the browser or program processes and displays it to the user.
GET / HTTP/1.1 Host: goj2.com Accept: */* User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
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src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span><span class="block"><div class="flex"><div class="flex"><div><img alt="Cheetos" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span><span class="block"><div class="flex"><div class="flex"><div><img alt="Cheetos" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span><span class="block"><div class="flex"><div class="flex"><div><img alt="Cheetos" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span><span class="block"><div class="flex"><div class="flex"><div><img alt="Cheetos" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span><span class="block"><div class="flex"><div class="flex"><div><img alt="Cheetos" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span><span class="block"><div class="flex"><div class="flex"><div><img alt="Cheetos" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e12098ba6d12f3c43619bceed001188742da79c7-141x80.svg"/></div></div><div class="flex"><div><img alt="The YMCA" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3a3f9b47ee854dbef9804725eac13c294dbba00d-106x80.svg"/></div></div><div class="flex"><div><img alt="Cultivate" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/6a347e26b6ce26b5df3bcec1fa7ab9ba3b0e81ba-242x80.svg"/></div></div><div class="flex"><div><img alt="Ben's Soft Pretzels" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/de56764302e1ba6974ec7159d5480d4ec1a5876e-374x81.svg"/></div></div><div class="flex"><div><img alt="South Bend, Indiana" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/520e4664b8e0c49673dce5da57ae4014eda8b918-134x80.svg"/></div></div><div class="flex"><div><img alt="Flamin' Hot" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79f0850f26dc25dcb2c1a8db82b06bdc98115e36-178x80.svg"/></div></div><div class="flex"><div><img alt="Frito Lay" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/383666e73d4d790308a4728317fffc811309a9f2-102x80.svg"/></div></div><div class="flex"><div><img alt="Raclin Murphy" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/2cf0f8f12a2e4befb4fa802f40b419c5a3a433e8-93x80.svg"/></div></div><div class="flex"><div><img alt="University of Notre Dame" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5a12064e64e292011d7205f9e901ae8bde2a92fe-343x80.svg"/></div></div><div class="flex"><div><img alt="Rise n' Roll" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/e07598596f8351364cd3576bd2afa333e7ff9982-166x80.svg"/></div></div><div class="flex"><div><img alt="Carefree of Colorado" loading="lazy" width="600" height="600" decoding="async" data-nimg="1" class="w-auto h-12 max-w-none mx-10 lg:mx-32" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/3816d9dcc30925f1658128f0198fcbf0db1bf7ad-1474x657.svg"/></div></div></div></span></div></div></div></section><section><div data-row="true"><h2 class="text-5xl sm:text-6xl lg:text-9xl space">Featured Work</h2><div class="splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"><div><a class="h-[100%] flex flex-col justify-between" href="/our-work/the-yard"><div><div class="group relative overflow-hidden bg-content3 dark:bg-content2 before:opacity-100 before:absolute before:inset-0 before:-translate-x-full before:animate-[shimmer_2s_infinite] before:border-t before:border-content4/30 before:bg-gradient-to-r before:from-transparent before:via-content4 dark:before:via-default-700/10 before:to-transparent after:opacity-100 after:absolute after:inset-0 after:-z-10 after:bg-content3 dark:after:bg-content2 data-[loaded=true]:!bg-transparent data-[loaded=true]:before:opacity-0 data-[loaded=true]:before:animate-none data-[loaded=true]:after:opacity-0 transition-background !duration-300 before:transition-opacity before:!duration-300"><div class="opacity-0 group-data-[loaded=true]:opacity-100 transition-opacity motion-reduce:transition-none !duration-300"><div class="relative w-full aspect-[4/3]"><img loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2Fc1a6257a1b6293e7f814e4eb23cb5f42a19946d7-2560x1340.png&w=3840&q=75"/></div></div></div><div class="flex items-start justify-between pt-2 gap-4"><h2 class="text-xl font-medium">The Yard</h2><img alt="Design" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="mt-1.5" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5b0cf911abba09d504a1143ad892b891774c731d-36x34.svg"/></div><p class="normal-case text-3xl mb-4 font-bold">An Identity for South Bend's Backyard</p></div><p class="font-pt-mono">Jan 27, 2025</p></a></div></li><li class="splide__slide"><div><a class="h-[100%] flex flex-col justify-between" href="/our-work/hoosierland"><div><div class="group relative overflow-hidden bg-content3 dark:bg-content2 before:opacity-100 before:absolute before:inset-0 before:-translate-x-full before:animate-[shimmer_2s_infinite] before:border-t before:border-content4/30 before:bg-gradient-to-r before:from-transparent before:via-content4 dark:before:via-default-700/10 before:to-transparent after:opacity-100 after:absolute after:inset-0 after:-z-10 after:bg-content3 dark:after:bg-content2 data-[loaded=true]:!bg-transparent data-[loaded=true]:before:opacity-0 data-[loaded=true]:before:animate-none data-[loaded=true]:after:opacity-0 transition-background !duration-300 before:transition-opacity before:!duration-300"><div class="opacity-0 group-data-[loaded=true]:opacity-100 transition-opacity motion-reduce:transition-none !duration-300"><div class="relative w-full aspect-[4/3]"><img loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F86d99fd1dd8b3e90de1a51689166e48600d4264a-2560x1340.png&w=3840&q=75"/></div></div></div><div class="flex items-start justify-between pt-2 gap-4"><h2 class="text-xl font-medium">Hoosierland</h2><img alt="Design" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="mt-1.5" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/5b0cf911abba09d504a1143ad892b891774c731d-36x34.svg"/></div><p class="normal-case text-3xl mb-4 font-bold">Digging Deep: A Visual Identity Built for Innovation</p></div><p class="font-pt-mono">Dec 20, 2024</p></a></div></li><li class="splide__slide"><div><a class="h-[100%] flex flex-col justify-between" href="/our-work/nelson-s-catering"><div><div class="group relative overflow-hidden bg-content3 dark:bg-content2 before:opacity-100 before:absolute before:inset-0 before:-translate-x-full before:animate-[shimmer_2s_infinite] before:border-t before:border-content4/30 before:bg-gradient-to-r before:from-transparent before:via-content4 dark:before:via-default-700/10 before:to-transparent after:opacity-100 after:absolute after:inset-0 after:-z-10 after:bg-content3 dark:after:bg-content2 data-[loaded=true]:!bg-transparent data-[loaded=true]:before:opacity-0 data-[loaded=true]:before:animate-none data-[loaded=true]:after:opacity-0 transition-background !duration-300 before:transition-opacity before:!duration-300"><div class="opacity-0 group-data-[loaded=true]:opacity-100 transition-opacity motion-reduce:transition-none !duration-300"><div class="relative w-full aspect-[4/3]"><img loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F8b2982c7c4abf65312641ef3d62399755e0ece3e-1920x1080.webp&w=3840&q=75"/></div></div></div><div class="flex items-start justify-between pt-2 gap-4"><h2 class="text-xl font-medium">Nelson's Catering</h2><img alt="Web" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="mt-1.5" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79d3ac507716beefdba32b09ad1995581e7872c0-36x36.svg"/></div><p class="normal-case text-3xl mb-4 font-bold">Nelson’s BBQ: Turning Up the Heat on Web Presence and Customer Engagement</p></div><p class="font-pt-mono">Nov 22, 2024</p></a></div></li><li class="splide__slide"><div><a class="h-[100%] flex flex-col justify-between" href="/our-work/steele-plastics"><div><div class="group relative overflow-hidden bg-content3 dark:bg-content2 before:opacity-100 before:absolute before:inset-0 before:-translate-x-full before:animate-[shimmer_2s_infinite] before:border-t before:border-content4/30 before:bg-gradient-to-r before:from-transparent before:via-content4 dark:before:via-default-700/10 before:to-transparent after:opacity-100 after:absolute after:inset-0 after:-z-10 after:bg-content3 dark:after:bg-content2 data-[loaded=true]:!bg-transparent data-[loaded=true]:before:opacity-0 data-[loaded=true]:before:animate-none data-[loaded=true]:after:opacity-0 transition-background !duration-300 before:transition-opacity before:!duration-300"><div class="opacity-0 group-data-[loaded=true]:opacity-100 transition-opacity motion-reduce:transition-none !duration-300"><div class="relative w-full aspect-[4/3]"><img loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F9563a998a1733d1be63f204671ebdf99e2697a40-1920x1080.webp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F9563a998a1733d1be63f204671ebdf99e2697a40-1920x1080.webp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F9563a998a1733d1be63f204671ebdf99e2697a40-1920x1080.webp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F9563a998a1733d1be63f204671ebdf99e2697a40-1920x1080.webp&w=1080&q=75 1080w, 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Learn how to optimize your profile, rank higher in the map pack, and reach nearby customers!</p></div><p class="font-pt-mono">Oct 22, 2024</p></a></div><div><a class="h-[100%] max-h-[968px] flex flex-col justify-between" href="/blog/introduction-to-seo"><div><div class="group relative overflow-hidden bg-content3 dark:bg-content2 before:opacity-100 before:absolute before:inset-0 before:-translate-x-full before:animate-[shimmer_2s_infinite] before:border-t before:border-content4/30 before:bg-gradient-to-r before:from-transparent before:via-content4 dark:before:via-default-700/10 before:to-transparent after:opacity-100 after:absolute after:inset-0 after:-z-10 after:bg-content3 dark:after:bg-content2 data-[loaded=true]:!bg-transparent data-[loaded=true]:before:opacity-0 data-[loaded=true]:before:animate-none data-[loaded=true]:after:opacity-0 transition-background !duration-300 before:transition-opacity before:!duration-300"><div class="opacity-0 group-data-[loaded=true]:opacity-100 transition-opacity motion-reduce:transition-none !duration-300"><div class="relative w-full aspect-[4/3]"><img loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1r1m7cbt%2Fproduction%2F950eda249a0893268506daaf4790988c44b44618-3576x2384.webp&w=3840&q=75"/></div></div></div><div class="flex items-start justify-between pt-2 gap-4"><h2 class="normal-case text-3xl">Introduction to SEO: How to Drive Traffic and Boost Visibility</h2><img alt="Web" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="mt-1.5" style="color:transparent" src="https://cdn.sanity.io/images/1r1m7cbt/production/79d3ac507716beefdba32b09ad1995581e7872c0-36x36.svg"/></div><p class="my-4 text-xl">Learn how SEO can transform your online visibility. 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Business leaders and marketers are taking note – and reaping the benefits of this AI-driven marketing strategy.\",\"_key\":\"9a03187f59009\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"style\":\"h2\",\"_key\":\"2dcb63a2cfa7\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Efficiency through AI: A New Marketing Imperative\",\"_key\":\"4881d000d9d80\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://marketinghire.com/career-advice/how-ai-is-transforming-marketing#:~:text=AI%20use%20has%20become%20common,Duke%20University%E2%80%99s%20Fuqua%20School%20of\",\"_key\":\"ce5516b50754\"},{\"_type\":\"link\",\"href\":\"https://marketinghire.com/career-advice/how-ai-is-transforming-marketing#:~:text=82,conducting\",\"_key\":\"c9ea02ae109e\"}],\"children\":[{\"marks\":[],\"text\":\"The pressure to do more with less has never been greater. Marketing teams are expected to manage\",\"_key\":\"9b9c2f0ee7a50\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI-driven marketing strategy\",\"_key\":\"9b9c2f0ee7a51\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" execution, analyze data, personalize campaigns, and deliver ROI – all at breakneck speed. Enter AI, with its unparalleled ability to automate routine tasks and derive insights from big data in seconds. It’s no surprise that adoption is skyrocketing. In fact, 87% of marketers have now used or experimented with AI tools, and 68% are using AI\",\"_key\":\"9b9c2f0ee7a52\"},{\"_key\":\"9b9c2f0ee7a53\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" daily\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" in their work (\",\"_key\":\"9b9c2f0ee7a54\"},{\"_type\":\"span\",\"marks\":[\"ce5516b50754\"],\"text\":\"How AI Is Transforming Marketing (2024)\",\"_key\":\"9b9c2f0ee7a55\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). Even more telling, 82% of marketers expect further AI adoption will\",\"_key\":\"9b9c2f0ee7a56\"},{\"text\":\" lead to productivity gains \",\"_key\":\"9b9c2f0ee7a57\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\"and improved financial results (\",\"_key\":\"9b9c2f0ee7a58\"},{\"_type\":\"span\",\"marks\":[\"c9ea02ae109e\"],\"text\":\"How AI Is Transforming Marketing (2024)\",\"_key\":\"9b9c2f0ee7a59\"},{\"marks\":[],\"text\":\"). This is\",\"_key\":\"9b9c2f0ee7a510\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" efficiency through AI\",\"_key\":\"9b9c2f0ee7a511\"},{\"text\":\" in action: algorithms and machine learning models crunch numbers and optimize processes far faster (and often better) than humans can.\",\"_key\":\"9b9c2f0ee7a512\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d86668d222b9\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.adopt.ai/blog/the-enterprise-agent-playbook-key-considerations-for-the-agentic-era#:~:text=The%20adoption%20of%20generative%20AI,in%202024\",\"_key\":\"68f3d47abdd3\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Recent surveys show the same trend across industries. More than three-quarters of companies use some form of AI in at least one business function, and the use of\",\"_key\":\"bca5bd2af9b00\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" generative AI\",\"_key\":\"bca5bd2af9b01\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"(like advanced language and image models) jumped from 33% of organizations in 2023 to 71% in 2024 (\",\"_key\":\"bca5bd2af9b02\"},{\"_type\":\"span\",\"marks\":[\"68f3d47abdd3\"],\"text\":\"The Enterprise Agent Playbook: Key Considerations for the Agentic Era\",\"_key\":\"bca5bd2af9b03\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). In other words, what was once a novelty is quickly becoming standard operating procedure. Why? Because AI delivers tangible results. By automating data analysis and decision-making, AI frees up human marketers to focus on strategy, creativity, and relationships – the things humans do best. The mundane (but critical) tasks – sorting customer data, testing campaign variants, predicting outcomes – can be handled by tireless AI assistants. The result is a\",\"_key\":\"bca5bd2af9b04\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" massive efficiency boost\",\"_key\":\"bca5bd2af9b05\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": faster campaign turnarounds, smarter decisions backed by data, and often\",\"_key\":\"bca5bd2af9b06\"},{\"marks\":[\"strong\"],\"text\":\" cost savings\",\"_key\":\"bca5bd2af9b07\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" as marketing dollars are allocated more effectively.\",\"_key\":\"bca5bd2af9b08\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9e7a351f4c07\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Crucially, AI isn’t just about speed – it’s about\",\"_key\":\"b739b4f03ef00\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" problem-solving \",\"_key\":\"b739b4f03ef01\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"power. Modern marketing involves complexity (omnichannel customer journeys, vast datasets, real-time feedback loops) that can overwhelm traditional tools. AI thrives on complexity. Machine learning models can detect patterns and opportunities in data that would elude manual analysis. Natural language processing (NLP) can read and categorize customer feedback at scale to surface insights in minutes. In short, AI-driven problem-solving lets marketing leaders tackle challenges once deemed unsolvable. Let’s explore a few key areas where this is happening:\",\"_key\":\"b739b4f03ef02\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f2c2177dd686\"},{\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"3d2bba0c6c4d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization at Scale: From Segments to Individuals\",\"_key\":\"a0bc87614e000\"}]},{\"style\":\"normal\",\"_key\":\"246248b1db0d\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"For years, marketers have segmented customers into groups to tailor messaging. AI blows past those limitations, enabling\",\"_key\":\"f113f73292930\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" one-to-one personalization at scale\",\"_key\":\"f113f73292931\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". By analyzing purchase history, browsing behavior, and even contextual data (like location or weather), AI systems can deliver the\",\"_key\":\"f113f73292932\"},{\"marks\":[\"em\"],\"text\":\" right message or offer to the right customer at the right time\",\"_key\":\"f113f73292933\",\"_type\":\"span\"},{\"marks\":[],\"text\":\"– something practically impossible to do manually for millions of users.\",\"_key\":\"f113f73292934\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_key\":\"2e18165aefde\",\"markDefs\":[{\"_key\":\"a71091ba1a4c\",\"_type\":\"link\",\"href\":\"https://www.loopexdigital.com/blog/ai-marketing-statistics#:~:text=,%E2%80%8D\"}],\"children\":[{\"marks\":[],\"text\":\"Consider Starbucks’\",\"_key\":\"a0190f7d94e80\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Deep Brew \",\"_key\":\"a0190f7d94e81\"},{\"marks\":[],\"text\":\"AI initiative. Starbucks leveraged machine learning on its mobile app and loyalty data to send ultra-personalized promotions – recommending drinks or rewards uniquely suited to each customer’s taste and habits. The impact was striking: this AI-driven personalization led to a 15% increase in sales and a 10% jump in repeat purchases, as well as higher spend per transaction (\",\"_key\":\"a0190f7d94e82\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"a71091ba1a4c\"],\"text\":\"AI Marketing Statistics: Insights Based on 2024 Data\",\"_key\":\"a0190f7d94e83\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). By letting AI analyze the countless factors that drive each customer’s buying decisions, Starbucks solved the classic marketing problem of “mass personalization.” The AI didn’t just boost revenue – it also improved customer loyalty, illustrating how efficiency and customer experience go hand-in-hand.\",\"_key\":\"a0190f7d94e84\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"5cc3c7a30709\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers#:~:text=Already%2C%2035%20percent%20of%20what,recommendations%20based%20on%20such%20algorithms\",\"_key\":\"54304cff51e4\"},{\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers#:~:text=Already%2C%2035%20percent%20of%20what,recommendations%20based%20on%20such%20algorithms\",\"_key\":\"4cf48ef7b15a\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Starbucks isn’t alone. E-commerce giant Amazon attributes \",\"_key\":\"2fedd38e529c0\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"35% of its revenue to its AI-powered recommendation engine\",\"_key\":\"2fedd38e529c1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", which suggests products you’re likely to buy (\",\"_key\":\"2fedd38e529c2\"},{\"_type\":\"span\",\"marks\":[\"54304cff51e4\"],\"text\":\"How retailers can keep up with consumers | McKinsey\",\"_key\":\"2fedd38e529c3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). Netflix similarly reports that 75% of what users watch is driven by personalized recommendations (\",\"_key\":\"2fedd38e529c4\"},{\"_type\":\"span\",\"marks\":[\"4cf48ef7b15a\"],\"text\":\"How retailers can keep up with consumers | McKinsey\",\"_key\":\"2fedd38e529c5\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). These algorithms churn through enormous datasets to predict what each user will value, demonstrating\",\"_key\":\"2fedd38e529c6\"},{\"marks\":[\"strong\"],\"text\":\" AI in marketing \",\"_key\":\"2fedd38e529c7\",\"_type\":\"span\"},{\"_key\":\"2fedd38e529c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"as a driver of both efficiency (automating the suggestion process) and effectiveness (delivering spot-on recommendations). The underlying AI capability here is advanced machine learning – often collaborative filtering and deep learning models – that continuously learn from user behavior. As more data pours in, the recommendations get even better over time, creating a virtuous cycle of engagement. For business leaders, the takeaway is clear: \"},{\"_key\":\"2fedd38e529c9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"personalization at scale is a solved problem\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" with AI. What used to require crude approximations (broad segments or personas) can now be done with pinpoint accuracy, boosting conversion rates and customer satisfaction.\",\"_key\":\"2fedd38e529c10\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"d382169829c1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Predictive Analytics: Proactive Problem-Solving\",\"_key\":\"1474f76bd9a00\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Another realm where AI shines is in predictive analytics – using historical and real-time data to \",\"_key\":\"4f5ec6f812d90\",\"_type\":\"span\"},{\"text\":\"anticipate future outcomes \",\"_key\":\"4f5ec6f812d91\",\"_type\":\"span\",\"marks\":[\"em\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\"and optimize decisions. In marketing, this translates to predicting customer behavior (Who is likely to churn? Who might buy which product next? What revenue can we expect next quarter?), so that strategies can be adjusted proactively. Traditional analytics can provide descriptive dashboards, but AI goes further: it learns complex patterns and can forecast with a level of granularity and accuracy we’ve not had before.\",\"_key\":\"4f5ec6f812d92\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6d389060bf1a\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.redeye.com/customers/travis-perkins-case-study/#:~:text=\",\"_key\":\"2d9412139668\"},{\"href\":\"https://www.redeye.com/customers/travis-perkins-case-study/#:~:text=The%20nature%20of%20the%20customer,month%20period\",\"_key\":\"fae85898b1c3\",\"_type\":\"link\"}],\"children\":[{\"text\":\"For example, UK retailer Travis Perkins turned to AI to address a costly problem: customer churn. By deploying a machine learning model on their customer data, they could identify subtle signs that a customer was about to “lapse” (stop purchasing). The AI-driven solution flagged at-risk customers and even suggested the best re-engagement tactics. The results? Travis Perkins \",\"_key\":\"f179dba0097b0\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"f179dba0097b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"reduced customer churn by 54%\"},{\"marks\":[],\"text\":\"using AI-powered predictive analytics (\",\"_key\":\"f179dba0097b2\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"2d9412139668\"],\"text\":\"AI and predictive analytics reduce customer churn by 54% | Travis Perkins Churn Case study - RedEye\",\"_key\":\"f179dba0097b3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). In fact, by targeting would-be churners with tailored offers, they achieved a 34% increase in customer lifetime value within a year (\",\"_key\":\"f179dba0097b4\"},{\"_key\":\"f179dba0097b5\",\"_type\":\"span\",\"marks\":[\"fae85898b1c3\"],\"text\":\"AI and predictive analytics reduce customer churn by 54% | Travis Perkins Churn Case study - RedEye\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). This is a prime example of AI as a\",\"_key\":\"f179dba0097b6\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" problem-solving ally\",\"_key\":\"f179dba0097b7\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": tackling the complex puzzle of churn by sifting through thousands of data points (frequency of purchases, changes in spend, product preferences, etc.) to find patterns invisible to human analysts. Armed with these predictions, marketers can intervene at just the right moment – a level of precision timing that dramatically improves efficiency (focusing retention efforts where they matter) and effectiveness (saving valuable customer relationships).\",\"_key\":\"f179dba0097b8\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2a721c85172e\"},{\"_key\":\"b0ffc5568d6e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Predictive models are also revolutionizing \",\"_key\":\"3da12c75b2ff0\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"lead scoring and sales forecasting\",\"_key\":\"3da12c75b2ff1\"},{\"_key\":\"3da12c75b2ff2\",\"_type\":\"span\",\"marks\":[],\"text\":\". B2B marketing teams often struggle to prioritize leads or accounts with the highest potential. AI algorithms can analyze which prospect attributes or behaviors correlate with successful conversions, then score and rank leads automatically. This means sales teams spend time on the most promising opportunities – a huge efficiency gain. Similarly, AI can forecast campaign outcomes or seasonal demand more accurately, helping CMOs allocate budget smarter. In short,\"},{\"_key\":\"3da12c75b2ff3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" AI-driven marketing strategy\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" uses predictive analytics to turn marketing into a proactive discipline rather than a reactive one. Problems like overspending on low-value leads or losing customers without warning become much more manageable when an AI is effectively peering around the corner on your behalf.\",\"_key\":\"3da12c75b2ff4\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Creative Content Generation and Campaign Optimization\",\"_key\":\"f78403e463a70\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"240801f73ec3\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing isn’t just science – it’s art. Traditionally, creative tasks like writing copy or designing campaigns were the exclusive domain of humans. That’s changing fast. Advances in AI, especially\",\"_key\":\"a1d2a23695120\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" natural language processing (NLP) \",\"_key\":\"a1d2a23695121\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"and\",\"_key\":\"a1d2a23695122\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" generative AI\",\"_key\":\"a1d2a23695123\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", mean machines can now generate content – and often do it at a quality indistinguishable from human work. More importantly, they can do it \",\"_key\":\"a1d2a23695124\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"fast\",\"_key\":\"a1d2a23695125\"},{\"_key\":\"a1d2a23695126\",\"_type\":\"span\",\"marks\":[],\"text\":\" and in huge volume, unlocking efficiency and consistency in content production.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"10866bf0bcc9\",\"markDefs\":[]},{\"_key\":\"f0e75532922f\",\"markDefs\":[{\"_key\":\"54c39d3a4554\",\"_type\":\"link\",\"href\":\"https://www.bankingdive.com/news/jpmorgan-chase-bets-on-ai-to-generate-marketing-copy/559846/#:~:text=,lift\"},{\"_type\":\"link\",\"href\":\"https://www.bankingdive.com/news/jpmorgan-chase-bets-on-ai-to-generate-marketing-copy/559846/#:~:text=Persado%27s%20Message%20Machine%20database%20to,lift\",\"_key\":\"c51d41b6af98\"}],\"children\":[{\"_key\":\"cb0e500546920\",\"_type\":\"span\",\"marks\":[],\"text\":\"A standout example comes from JPMorgan Chase’s marketing department. In a pilot, the bank used an AI copywriting tool to craft marketing email and ad text. The outcome stunned their team: the AI-written copy outperformed human-written copy, yielding higher engagement and click-through rates. In fact, some AI-generated ads saw\"},{\"text\":\"click rates up to 4.5 times higher \",\"_key\":\"cb0e500546921\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\"than the human versions (\",\"_key\":\"cb0e500546922\"},{\"_key\":\"cb0e500546923\",\"_type\":\"span\",\"marks\":[\"54c39d3a4554\"],\"text\":\"JPMorgan Chase bets on AI to generate marketing copy | Banking Dive\"},{\"marks\":[],\"text\":\") (\",\"_key\":\"cb0e500546924\",\"_type\":\"span\"},{\"marks\":[\"c51d41b6af98\"],\"text\":\"JPMorgan Chase bets on AI to generate marketing copy | Banking Dive\",\"_key\":\"cb0e500546925\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). Off the back of these results, Chase entered a long-term partnership with the AI firm to deploy machine-generated language across their campaigns. How is this possible? The AI (a machine learning model trained on tons of marketing language data) was able to \",\"_key\":\"cb0e500546926\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"fine-tune wording and emotional appeal \",\"_key\":\"cb0e500546927\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"in a way that resonated more with customers – essentially\",\"_key\":\"cb0e500546928\"},{\"_key\":\"cb0e500546929\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI problem-solving\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" applied to marketing creativity. It tested variations no human copywriter would have time to, optimizing the message for maximum impact.\",\"_key\":\"cb0e5005469210\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_key\":\"9c07c788d6880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond text, AI is helping create images, videos, and even entire personalized web pages. Modern tools can generate countless versions of an ad banner or social post, each tailored to different audience segments. This ability to\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" mass-produce and personalize creative \",\"_key\":\"9c07c788d6881\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"is a boon for efficiency: marketers can run multivariate tests with AI generating the variations on the fly. For instance, instead of manually designing 10 A/B test variants of a landing page, an AI could iterate through hundreds of combinations of headlines, images, and layouts – then quickly zero in on the top performer. Online florist Euroflorist did just that with their website optimization. Using an AI-driven multivariate testing platform, they tested \",\"_key\":\"9c07c788d6882\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"thousands \",\"_key\":\"9c07c788d6883\"},{\"text\":\"of page variations (colors, layouts, calls-to-action, etc.) to find the most effective design (\",\"_key\":\"9c07c788d6884\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"898e85550bd4\"],\"text\":\"AI Marketing Statistics: Insights Based on 2024 Data\",\"_key\":\"9c07c788d6885\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). The result was a\",\"_key\":\"9c07c788d6886\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" 4.3% lift in conversion rate\",\"_key\":\"9c07c788d6887\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and a corresponding 7% increase in online sales within three months (\",\"_key\":\"9c07c788d6888\"},{\"_type\":\"span\",\"marks\":[\"fc1d1ac0f047\"],\"text\":\"AI Marketing Statistics: Insights Based on 2024 Data\",\"_key\":\"9c07c788d6889\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). Incredibly, this continuous optimization delivered a 220% return on investment in the first year (\",\"_key\":\"9c07c788d68810\"},{\"text\":\"AI Marketing Statistics: Insights Based on 2024 Data\",\"_key\":\"9c07c788d68811\",\"_type\":\"span\",\"marks\":[\"90e5a7ef3804\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\") – far beyond what traditional A/B testing could achieve. The underlying AI was essentially acting as an army of digital optimizers, relentlessly experimenting and learning from user interactions to solve the problem of “What do our customers respond to best?” far faster than any human team.\",\"_key\":\"9c07c788d68812\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"489a4fdcb832\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.loopexdigital.com/blog/ai-marketing-statistics#:~:text=Strategy%3A%20Euroflorist%20used%20AI%20for,effective%20design%20and%20content%20combinations\",\"_key\":\"898e85550bd4\"},{\"_key\":\"fc1d1ac0f047\",\"_type\":\"link\",\"href\":\"https://www.loopexdigital.com/blog/ai-marketing-statistics#:~:text=Impact%3A\"},{\"href\":\"https://www.loopexdigital.com/blog/ai-marketing-statistics#:~:text=,effective%20process%2C%20leading%20to%20continuous\",\"_key\":\"90e5a7ef3804\",\"_type\":\"link\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"This\",\"_key\":\"7e40a7898e1e0\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI-driven campaign optimization \",\"_key\":\"7e40a7898e1e1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"extends to advertising as well. Programmatic advertising platforms already use AI algorithms to allocate ad spend in real time, bidding on ad slots based on predicted performance. Now, with AI-generated content in the mix, we’re seeing campaigns that practically run themselves: the AI chooses the target (using predictive analytics), crafts the creative (using generative models), delivers it at the optimal time (via automation), and even adjusts on the fly if the data shows a dip in performance (thanks to continuous learning). For marketers, this doesn’t mean sitting back and relaxing – it means focusing on guiding the strategy and brand vision while trusting the AI to handle the heavy lifting of execution details. The efficiency gains are enormous: some companies report managing\",\"_key\":\"7e40a7898e1e2\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" five times more campaigns \",\"_key\":\"7e40a7898e1e3\"},{\"text\":\"or content outputs with the same team size, once AI tools are integrated into their workflow. In an industry where timeliness can make or break a campaign’s success, having AI as a co-pilot allows marketing teams to be both\",\"_key\":\"7e40a7898e1e4\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" agile and data-driven \",\"_key\":\"7e40a7898e1e5\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"like never before.\",\"_key\":\"7e40a7898e1e6\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2c74f226c2f9\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Conclusion: Embracing an AI-Driven Marketing Strategy\",\"_key\":\"97a18f1a4c3a0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"5719a31b51f3\"},{\"style\":\"normal\",\"_key\":\"62b01465101a\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"We are witnessing a fundamental shift in how marketing gets done. AI is no longer a buzzword or experimental tech on the fringes – it’s becoming the backbone of efficient, insight-rich marketing operations.\",\"_key\":\"2bbaf3a6a97d0\",\"_type\":\"span\"},{\"_key\":\"2bbaf3a6a97d1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI in marketing \"},{\"_type\":\"span\",\"marks\":[],\"text\":\"is delivering real value, from \",\"_key\":\"2bbaf3a6a97d2\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"efficiency through AI\",\"_key\":\"2bbaf3a6a97d3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" automation (saving time and resources) to ingenious \",\"_key\":\"2bbaf3a6a97d4\"},{\"_key\":\"2bbaf3a6a97d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI problem-solving\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" that cracks tough challenges (like personalizing for millions or predicting behavior with uncanny accuracy). For business leaders and marketers, the message is clear: those who leverage AI as a force multiplier will outpace those who don’t.\",\"_key\":\"2bbaf3a6a97d6\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Adopting an\",\"_key\":\"adcc6ebb5c320\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI-driven marketing strategy \",\"_key\":\"adcc6ebb5c321\"},{\"text\":\"doesn’t mean replacing the human touch; it means augmenting it. The best results come when human creativity and strategic thinking are amplified by AI’s speed and analytical power. Marketers remain the storytellers and strategists – AI is the ever-learning assistant that provides superhuman support. Together, they can achieve remarkable outcomes: deeper customer engagement, higher ROI, and solutions to problems that once stalled campaigns.\",\"_key\":\"adcc6ebb5c322\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5641bcd0101b\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As a marketing leader or forward-thinking business executive, now is the time to lean into AI with confidence. Start piloting AI tools in areas of obvious pain (too much data to analyze, content bottlenecks, or erratic campaign results) and scale up the successes. Encourage your teams to experiment and learn, because the companies that build expertise in AI today will shape the future of marketing tomorrow. The efficiency revolution is here, and it’s powered by AI – those who embrace it will solve complex marketing problems faster and more effectively than ever before.\",\"_key\":\"7ea16ea8d16d0\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" The call to action?\",\"_key\":\"7ea16ea8d16d1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Begin weaving AI into your marketing DNA. The sooner you start, the sooner you’ll see the payoff in agility, growth, and a sustainable competitive edge. After all, in the age of intelligent technology, the only thing standing between you and unprecedented marketing success might just be the decision to dive in. The future of marketing is AI-driven – and it’s already accelerating past those still on the sidelines. Are you on board?\",\"_key\":\"7ea16ea8d16d2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b023376c823c\",\"markDefs\":[]}]}}],[\"$\",\"$L15\",\"1\",{\"post\":{\"alt\":\" \",\"publishedAt\":\"2024-10-22T19:21:00.000Z\",\"body\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"What is Local SEO?\",\"_key\":\"e1e52af7a3430\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"2aca721b7c1b\",\"markDefs\":[]},{\"_key\":\"d68addc48ff3\",\"markDefs\":[{\"_key\":\"992d0a428440\",\"_type\":\"link\",\"href\":\"https://www.thinkwithgoogle.com/marketing-strategies/search/how-advertisers-can-extend-their-relevance-with-search-infographic/\"}],\"children\":[{\"text\":\"Local SEO, or local search engine optimization, is the practice of improving your business's visibility in local search results on Google and other search engines. It helps businesses that serve specific areas—like laundromats, restaurants, or other community-oriented services—connect with nearby customers. \",\"_key\":\"a0e725ead51e0\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"992d0a428440\"],\"text\":\"4 in 5 consumers\",\"_key\":\"a0e725ead51e1\"},{\"text\":\" conduct searches with local intent on search engines, making it crucial for businesses to optimize their presence in local search results. When someone searches for services \\\"near me\\\" or uses a location-specific query, local SEO ensures your business is optimized to appear in those results.\",\"_key\":\"a0e725ead51e2\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"d4372ec484cd\",\"markDefs\":[],\"children\":[{\"_key\":\"5c8e4cd9ef150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Local SEO is crucial for businesses with a physical location or those serving a particular geographic area because it allows you to attract customers actively looking for the products or services you provide. By optimizing your online presence, you increase your chances of showing up when people are nearby and ready to make a purchase or visit—making local SEO one of the most effective ways to drive foot traffic and grow your customer base in your community.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"b40b2f91d5ec\",\"markDefs\":[],\"children\":[{\"_key\":\"89fc2963398f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Affects Local SEO Rankings?\"}]},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://support.google.com/business/answer/7091?hl=en#zippy=%2Crelevance%2Cdistance\",\"_key\":\"28a1f08553ac\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"According to Google's article, \",\"_key\":\"d4aca63ee7a00\"},{\"_type\":\"span\",\"marks\":[\"em\",\"28a1f08553ac\"],\"text\":\"How to improve your local ranking on Google\",\"_key\":\"d4aca63ee7a01\"},{\"_key\":\"d4aca63ee7a02\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cfedf13f7aab\"},{\"_key\":\"1e0ceebce991\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.\\\"\",\"_key\":\"ddc47cb85c050\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"7baaf2602b0c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Proximity to the User\",\"_key\":\"b82ecc8270940\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most important factors in local SEO is the proximity of your business to the user performing the search. Google considers showing businesses closer to the searcher in the map pack results. For example, if someone searches for \\\"pizza near me,\\\" they are more likely to see pizzerias within a few miles rather than one located 100+ miles away. The closer your business is to the searcher, the higher the likelihood of appearing in their search results. If a user doesn't specify a location, Google will calculate the distance based on the searcher's known location.\",\"_key\":\"c18723a25b210\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dbb1fa94a942\",\"markDefs\":[]},{\"children\":[{\"marks\":[],\"text\":\"Relevance\",\"_key\":\"08b3867e04d00\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"71681b114dec\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"fb73ea4e2e29\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Relevance refers to how well your business listing matches what the user is searching for. When your Google Business Profile (GBP) is filled out thoroughly with relevant information, you are more likely to match user queries and improve your local ranking. Ensuring that your business categories, keywords, and descriptions accurately reflect your services is key to improving relevance.\",\"_key\":\"f4d1fbf7beba0\"}]},{\"markDefs\":[],\"children\":[{\"_key\":\"2f467899826f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prominence\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"7b314a84e96d\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Prominence relates to how well-known and trusted your business is online and offline. Google factors elements like online reviews, website authority, and mentions across the web to determine prominence. A strong online presence, including quality backlinks, positive reviews, and consistent online activity, can boost your prominence and help your business rank higher in local searches. Prominent businesses, such as famous landmarks or well-known brands, will likely rank higher. A strong online presence, following SEO best practices, and having positive customer reviews will improve your prominence in local search results.\",\"_key\":\"58def401b68f0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"fe563ea123b5\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"87de34c5bca30\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"11c1d6c4a5d1\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The Map Pack: How It Works and Why Location Matters\",\"_key\":\"ed86fdd6cf680\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"a21ce225e9ae\",\"markDefs\":[]},{\"_key\":\"d8a9e5a70bd2\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How Google's Algorithm Prioritizes Locations\",\"_key\":\"225f42c1911a0\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://backlinko.com/google-user-behavior\",\"_key\":\"846aa514fea1\"}],\"children\":[{\"marks\":[],\"text\":\"Google uses location data to determine which businesses will appear in the map pack. When a user makes a local search, Google aims to provide the most relevant and geographically convenient results. \",\"_key\":\"fa0f7de02c430\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"846aa514fea1\"],\"text\":\"42% of people\",\"_key\":\"fa0f7de02c431\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" conducting a local search click on results inside the Google Maps Pack, highlighting the importance of securing a spot there. This is why businesses closer to the searcher are more likely to rank higher. If your business is 30 miles away from the searcher, it is unlikely to rank above a competitor that is just 5 miles away, regardless of SEO efforts.\",\"_key\":\"fa0f7de02c432\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"257e9a313f90\"},{\"_key\":\"9a751099ccb2\",\"markDefs\":[],\"children\":[{\"_key\":\"8fcf6773602e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Optimizing for the Map Pack\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To increase your chances of appearing in the map pack, consider the following strategies:\",\"_key\":\"12c5ad19b49a0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f68779d2c371\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize Your Google Business Profile (GBP):\",\"_key\":\"ddfeba8060b90\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Make sure your business information is accurate and complete, including your name, address, phone number (NAP), and hours of operation.\",\"_key\":\"ddfeba8060b91\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"083a93e83680\",\"listItem\":\"bullet\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gather Positive Reviews:\",\"_key\":\"0bd0463ac5b10\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Customer reviews play a significant role in improving visibility. Encourage satisfied customers to leave positive feedback on your GBP.\",\"_key\":\"0bd0463ac5b11\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"214a5615f81c\",\"listItem\":\"bullet\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a14b28420157\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post Regular Updates:\",\"_key\":\"b8588104be960\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Use Google Business Profile to share updates, photos, offers, and events. Sharing content on your profile signals to Google that your business is active and engaged with customers.\",\"_key\":\"b8588104be961\"}],\"level\":1},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Common Misconceptions About Local SEO\",\"_key\":\"91af1704b0c30\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"c5ae03e4b5c9\"},{\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"d5c680fa5111\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"I Should Rank Everywhere in My City\\\"\",\"_key\":\"703a0e8fcdc10\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b3af881a5868\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Many business owners expect their business to rank highly throughout the entire city. However, local rankings can vary based on the user's specific location. It's normal for your business to rank well near your physical location and less prominently in areas farther away. Additionally, some keywords are more competitive than others. For instance, ranking well for broad terms like \\\"restaurants near me\\\" can be more challenging due to higher competition, while a more specific term, like \\\"nail salon,\\\" might allow you to rank across a wider area if competition is limited.\",\"_key\":\"07cbc28a4b6c0\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"SEO Can Override Distance\\\"\",\"_key\":\"49730eeee0fd0\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"d61033f5c49e\"},{\"style\":\"normal\",\"_key\":\"81e00c064cf9\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"A common misconception is that SEO alone can rank a business above closer competitors. While SEO is a powerful tool, it cannot override the importance of proximity in Google's ranking algorithm. The physical distance between your business and the searcher determines the ranking.\",\"_key\":\"6b677512019b0\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_key\":\"5967677d459c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"I Can Rank Instantly\\\"\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"4064fee30df4\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Local SEO is not an overnight process. It requires consistent effort, and results often take time—typically several months—to become noticeable. Setting realistic expectations for improvement is key to a successful local SEO strategy.\",\"_key\":\"6444f7e924e60\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3cfe8c11cbfa\"},{\"_key\":\"5086c11244bb\",\"markDefs\":[],\"children\":[{\"text\":\"Key Steps to Improve Local Rankings\",\"_key\":\"1b29377d79740\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"h2\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Optimize Your Google Business Profile\",\"_key\":\"28a97337779b0\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"fd9c19407424\"},{\"_key\":\"0b85e4cc8f29\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://support.google.com/business/answer/10515606?hl=en\",\"_key\":\"5b0dae8c37a7\"}],\"children\":[{\"marks\":[],\"text\":\"Ensure all business information is accurate and complete. A fully optimized Google Business Profile can significantly impact your rankings and customer engagement. According to \",\"_key\":\"92e4d2ab0cea0\",\"_type\":\"span\"},{\"text\":\"Google\",\"_key\":\"92e4d2ab0cea1\",\"_type\":\"span\",\"marks\":[\"5b0dae8c37a7\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. Use relevant keywords in your business description, highlight your services, and add photos to make your listing more appealing.\",\"_key\":\"92e4d2ab0cea2\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"e9c9aa613922\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Encourage Customer Reviews\",\"_key\":\"f22ee2ff642d0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"86d2720207c2\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Positive reviews help build trust and improve your prominence. Politely ask satisfied customers to leave a review on your GBP, and make it easy for them by providing a direct link.\",\"_key\":\"04a745e0efb60\"}]},{\"style\":\"h3\",\"_key\":\"623eb29bedfd\",\"markDefs\":[],\"children\":[{\"text\":\"Local Citations and Consistent NAP\",\"_key\":\"6d1947afffa20\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"20169750a9a2\",\"markDefs\":[],\"children\":[{\"text\":\"Local citations are mentions of your business on other websites, like local directories. To help Google verify your information, ensure your business name, address, and phone number (NAP) are consistent across all platforms.\",\"_key\":\"6b4de655e1c90\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Create Location-Relevant Content\",\"_key\":\"76383b3791db0\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"f4dee2805c79\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dbbe3f4233dc\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Adding location-specific content to your website can also improve your local rankings. Write blog posts about local events, create landing pages for different neighborhoods, or answer common questions from local customers. This type of content can help your business appear more relevant to users in your area.\",\"_key\":\"868a3b129f510\"}]},{\"children\":[{\"text\":\"Realistic Expectations for Local SEO Results\",\"_key\":\"c382398f10b30\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"8dc5693a9488\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"e33a687f86c9\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Timelines for Improvement\",\"_key\":\"59f68c79d6f50\",\"_type\":\"span\"}]},{\"style\":\"normal\",\"_key\":\"ff8d196364d1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Local SEO is a long-term investment. Depending on the competition and the current state of your online presence, it typically takes 3-6 months to start seeing noticeable improvements. It's important to be patient and understand that results will come with consistent effort.\",\"_key\":\"c154f41e2e380\"}],\"_type\":\"block\"},{\"_key\":\"8e2777e621eb\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Limitations of Local SEO\",\"_key\":\"0d4fd938ddab0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"While local SEO can significantly improve your visibility, it cannot change your business's physical location. If a competitor is closer to a potential customer, they will likely be prioritized in the search results. However, by focusing on other factors like relevance and prominence, you can still maximize your chances of reaching more local customers.\",\"_key\":\"5b7c3aeaed6d0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3d57de02e77b\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Take Your Local SEO to the Next Level\",\"_key\":\"f10004432f6b0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"8902a580cb77\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5c2ceba49a55\",\"markDefs\":[{\"_key\":\"f044c65b8b05\",\"_type\":\"link\",\"href\":\"http://goj2.com/contact\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Local SEO is a powerful tool for helping your business connect with nearby customers, but it requires understanding the key factors that influence rankings, like proximity, relevance, and prominence. By setting realistic expectations and consistently optimizing your online presence, you can improve your chances of ranking higher and attracting more customers. If you're ready to take your local SEO strategy to the next level, \",\"_key\":\"ae46538ea3780\"},{\"_type\":\"span\",\"marks\":[\"f044c65b8b05\"],\"text\":\"contact us\",\"_key\":\"ae46538ea3781\"},{\"text\":\"!\",\"_key\":\"ae46538ea3782\",\"_type\":\"span\",\"marks\":[]}]}],\"title\":\"Demystifying Local SEO: How to Get Your Business to Rank Higher\",\"slug\":\"local-seo-how-to-rank-higher\",\"departmentIcon\":\"https://cdn.sanity.io/images/1r1m7cbt/production/79d3ac507716beefdba32b09ad1995581e7872c0-36x36.svg\",\"categories\":[\"SEO\"],\"department\":\"Web\",\"image\":\"https://cdn.sanity.io/images/1r1m7cbt/production/55b382970a7f3c28321f5554498f7c9e32f1a713-5885x3925.webp\",\"excerpt\":\"Local SEO helps businesses boost visibility in local search results, driving foot traffic and sales. Learn how to optimize your profile, rank higher in the map pack, and reach nearby customers!\"}}],[\"$\",\"$L15\",\"2\",{\"post\":{\"excerpt\":\"Learn how SEO can transform your online visibility. This guide covers key strategies—from keyword research to technical optimization—to drive organic traffic and boost your rankings effectively.\",\"alt\":null,\"body\":[{\"style\":\"normal\",\"_key\":\"0fecdbbcc1ce\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Search Engine Optimization is the single most important piece of online marketing you will ever do. That is a very intense statement, and I stand behind it. Why? Because SEO is the key to getting your business found online. It's not just about driving traffic—it's about driving the right traffic, increasing visibility, and building credibility in the digital marketplace. With a well-rounded SEO strategy, you can create opportunities that other marketing efforts just can't match.\",\"_key\":\"c7a77c72069d0\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Introduction to SEO\",\"_key\":\"c2903ef5efd70\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"240d978d2f7a\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"What is SEO? Search Engine Optimization (SEO) has existed since the start of search engines. According to \",\"_key\":\"a8c5682ea8560\"},{\"_key\":\"a8c5682ea8562\",\"_type\":\"span\",\"marks\":[\"b6168d97d868\"],\"text\":\"Google\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", the largest search engine, SEO is about helping search engines understand your content, helping users find your site, and deciding whether to visit your site through a search engine. There are three main components of SEO:\",\"_key\":\"a8c5682ea8563\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e0656cb77bac\",\"markDefs\":[{\"href\":\"https://developers.google.com/search/docs/fundamentals/seo-starter-guide\",\"_key\":\"b6168d97d868\",\"_type\":\"link\"}]},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"On-page SEO:\",\"_key\":\"b9d47b25f9f2\"},{\"marks\":[],\"text\":\" This refers to optimizing the content on your website's pages. This includes optimizing the content in your page body, metadata, and image alt text.\",\"_key\":\"42ddd53c24d5\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"025b816a5264\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5a3da4c0e460\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Technical SEO:\",\"_key\":\"f7a7ac0bc161\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" This refers to optimizing the technical aspects of your website, like site speed, URL structure, and schema markup.\",\"_key\":\"4ace9692cc8c\"}]},{\"_key\":\"c5951b8aca54\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Off-Page SEO:\",\"_key\":\"15c9559d8906\"},{\"_key\":\"af5cbce65b01\",\"_type\":\"span\",\"marks\":[],\"text\":\" This refers to optimizations performed outside of your website, including building backlinks, guest blog posts, and social media marketing.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Why SEO Matters\",\"_key\":\"3d729578b46a0\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"f9b2434f851f\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.semrush.com/blog/organic-traffic/\",\"_key\":\"9a5cef68647e\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8aa5b14e349b\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.semrush.com/blog/organic-traffic/\",\"_key\":\"9a5cef68647e\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Good SEO improves your website's visibility, which translates to ranking higher in search results. If you rank higher in search results, like on the first page of search results in Google, you're likely to see more organic traffic to your website. \",\"_key\":\"9093220811ba\"},{\"_key\":\"3d729578b46a2\",\"_type\":\"span\",\"marks\":[\"9a5cef68647e\"],\"text\":\"Organic traffic\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" is the number of users that visit your site from unpaid search results, meaning this traffic is free.\",\"_key\":\"3d729578b46a3\"}]},{\"children\":[{\"_key\":\"862cb18706470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why do I want to be #1 on Google?\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"f1a71bcae1aa\",\"markDefs\":[{\"href\":\"https://backlinko.com/google-ctr-stats\",\"_key\":\"24170bc137cb\",\"_type\":\"link\"}]},{\"style\":\"normal\",\"_key\":\"0a1237020121\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://backlinko.com/google-ctr-stats\",\"_key\":\"24170bc137cb\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"According to research by \",\"_key\":\"ff495e892d56\"},{\"_key\":\"862cb18706472\",\"_type\":\"span\",\"marks\":[\"24170bc137cb\"],\"text\":\"Backlinko\"},{\"marks\":[],\"text\":\", the number one result in Google's organic search results has an average click-through rate (CTR) of 27.6%. The first result listing is also 10x more likely to receive a click compared to the listing in the number 10 spot on the search results page. This means the higher you are in listings, the more traffic you'll get!\",\"_key\":\"862cb18706473\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How Search Engines Work\",\"_key\":\"fd0b66aa4f0b0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"2ffcca574218\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"581407ffb0d0\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Search engines use three main processes to discover and rank content:\",\"_key\":\"c5645ffe34f10\"}]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d0f5b3a89fb0\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Crawling: Search engines use automated bots, known as crawlers or spiders, to explore the internet and find new or updated content. These crawlers follow links from one page to another, collecting data about what they find.\",\"_key\":\"f10e7826db930\",\"_type\":\"span\"}]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bbaa68e51b72\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Indexing: Once content is discovered, it is stored in a massive database called the index. This process involves analyzing and organizing the content based on keywords, media, and other indicators that help search engines understand what each page is about.\",\"_key\":\"e2858f0cddc60\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Ranking: When a user performs a search, the search engine evaluates all indexed pages that might be relevant and ranks them based on several factors, such as relevance, content quality, and authority, to determine which pages appear first in the search results.\",\"_key\":\"bd24456362cc0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"01fc7dd67037\",\"listItem\":\"bullet\"},{\"_key\":\"d29f23b3ee61\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://moz.com/beginners-guide-to-seo/how-search-engines-operate\",\"_key\":\"7e8b4ebc6e65\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This section is informed by \",\"_key\":\"61f1f7df15130\"},{\"text\":\"Moz's Beginner's Guide to SEO\",\"_key\":\"61f1f7df15131\",\"_type\":\"span\",\"marks\":[\"7e8b4ebc6e65\",\"em\"]},{\"_key\":\"61f1f7df15132\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", an excellent resource for more insight into how search engines work on a technical level.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"7a9d62b83b42\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.google.com/intl/en/search/howsearchworks/how-search-works/ranking-results/\",\"_key\":\"da83144952e8\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Google's Algorithm\",\"_key\":\"97909cc8468b0\"}]},{\"children\":[{\"marks\":[\"da83144952e8\"],\"text\":\"Google\",\"_key\":\"97909cc8468b2\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" uses a complex algorithm to determine the relevance and quality of web pages in response to a search query. Factors that influence ranking include:\",\"_key\":\"97909cc8468b3\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a28310b73622\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.google.com/intl/en/search/howsearchworks/how-search-works/ranking-results/\",\"_key\":\"da83144952e8\"}]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"935117d2609a\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"The meaning of the query. This refers to what kind of intent is behind a search. There are four main types of search intent: Navigational, Informational, Transactional, and Commercial.\",\"_key\":\"4ae0caf317570\",\"_type\":\"span\",\"marks\":[]}]},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The relevance of content. This refers to how well your content matches the search. Google will look at signals like your keywords to determine relevance.\",\"_key\":\"59ef57ad1e140\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3785ff18ce54\"},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Content quality. After determining your page's relevance, Google will analyze your content's quality. Google will look for signals that demonstrate expertise, authoritativeness, and trustworthiness.\",\"_key\":\"8a8ede07b9de0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"51eeea22b541\"},{\"style\":\"normal\",\"_key\":\"54d905abf997\",\"listItem\":\"number\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://developers.google.com/search/docs/appearance/page-experience\",\"_key\":\"f6461b079696\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Website usability. Once your content passes relevance and quality, Google assesses your website's usability. Google does not want to serve it's users a poor functioning website. Visit Google's \",\"_key\":\"be85cf49af2f0\"},{\"_type\":\"span\",\"marks\":[\"f6461b079696\"],\"text\":\"Page Experience\",\"_key\":\"be85cf49af2f1\"},{\"text\":\" documentation for more information.\",\"_key\":\"be85cf49af2f2\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5a1fe128bc7a\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Context. Google uses contextual signals, like user location, search history, and settings, to tailor search results to the individual user, ensuring they are as relevant and useful as possible.\",\"_key\":\"1136bdd258550\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"157f8c455cef\",\"markDefs\":[],\"children\":[{\"_key\":\"7348e0c0e79b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These factors and signals help ensure that users receive the most useful and authoritative content for their search.\"}]},{\"style\":\"h2\",\"_key\":\"7045f8c48e2e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Where Do You Begin With SEO? Keyword Research!\",\"_key\":\"118736230e060\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"49140fdabe06\",\"markDefs\":[],\"children\":[{\"_key\":\"b917a6017db60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keyword research is about finding what searches people complete on Google and choosing the searches or queries you want to rank for.\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"So, What Is a Keyword?\",\"_key\":\"abe1d1476ad60\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"8bb83b234d09\"},{\"_key\":\"6726fd0dedbf\",\"markDefs\":[],\"children\":[{\"text\":\"A keyword is a search term, and there are two types:\",\"_key\":\"96221e95704d0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://ahrefs.com/seo/glossary/short-tail-keywords\",\"_key\":\"6cbece463311\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"6cbece463311\"],\"text\":\"Short tail keyword\",\"_key\":\"eae3766fe5900\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (a.k.a. head terms): broad topics with high search volumes, like \\\"mountain bicycle.\\\"\",\"_key\":\"eae3766fe5901\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5fc437cfc1fe\"},{\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://ahrefs.com/seo/glossary/long-tail-keyword\",\"_key\":\"730891210bbf\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"730891210bbf\"],\"text\":\"Long tail keyword\",\"_key\":\"c7fe92693baf0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": specific topics with lower search volumes, like \\\"best mountain bicycle for women.\\\"\",\"_key\":\"c7fe92693baf1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"592be7a5a857\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How Do You Do Keyword Research?\",\"_key\":\"b4e9bcc002dc0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"dbb07d1ce012\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6634a437cc5e\",\"markDefs\":[],\"children\":[{\"text\":\"There are a variety of tools that can help you with keyword research. Here are a few we would recommend:\",\"_key\":\"1415e89201e00\",\"_type\":\"span\",\"marks\":[]}]},{\"_key\":\"a71d5da8bfc0\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://ads.google.com/aw/keywordplanner/home\",\"_key\":\"04ec39858f72\"}],\"children\":[{\"text\":\"Google Keyword Planner\",\"_key\":\"56f3e87003210\",\"_type\":\"span\",\"marks\":[\"04ec39858f72\"]},{\"marks\":[],\"text\":\": A free tool provided by Google Ads that helps you discover new keywords and assess their search volume and competition. It's great for identifying potential keywords to target in your campaigns.\",\"_key\":\"56f3e87003211\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"4b92121fa1b8\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.semrush.com/\",\"_key\":\"48bcedf948ba\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"48bcedf948ba\"],\"text\":\"SEMrush\",\"_key\":\"9858e48bf7010\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": A comprehensive tool that provides keyword research along with competitor analysis, helping you identify which keywords are working well for your competitors.\",\"_key\":\"9858e48bf7011\"}],\"level\":1,\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"b013b976e941\"],\"text\":\"Moz\",\"_key\":\"322fd0b223c50\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": Moz offers a suite of SEO tools, including Keyword Explorer, which provides insights into keyword volume, difficulty, organic click-through rates, and keyword opportunities.\",\"_key\":\"322fd0b223c51\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f18fa80f8390\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://moz.com/\",\"_key\":\"b013b976e941\"}]},{\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://ahrefs.com/\",\"_key\":\"78a88a20c2df\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"78a88a20c2df\"],\"text\":\"Ahrefs\",\"_key\":\"fd0a528fed5e0\"},{\"marks\":[],\"text\":\": Known for its powerful backlink analysis, Ahrefs also offers robust keyword research tools to help you understand keyword difficulty, search volume, and more.\",\"_key\":\"fd0a528fed5e1\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b3225ccc8776\"},{\"_key\":\"9197d49760c0\",\"markDefs\":[],\"children\":[{\"text\":\"Choosing the Right Keywords\",\"_key\":\"3326f9deaeac0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"h3\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"When choosing the right keywords, it's important to consider both search volume and competition. High search volume keywords are often very competitive, making it harder to rank for them. On the other hand, low-volume keywords may have less competition, but it's essential to evaluate who your competitors are. A balanced keyword strategy includes a mix of high-volume, competitive keywords and lower-volume, niche terms. Aim for keywords that align with your content goals and are realistic regarding ranking potential.\",\"_key\":\"8f9cbd1c70270\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bad37e71e034\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How do you know what you're up against?\",\"_key\":\"d480cb62c5b50\"}],\"_type\":\"block\",\"style\":\"h4\",\"_key\":\"8f63a6d4012b\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"ebee2891ff56\"],\"text\":\"Moz\",\"_key\":\"2e4ebf6327380\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" created a helpful metric called Domain Authority (DA). This score predicts how likely a website will rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. So, if you're trying to rank for 'cat toys' and the number one website for that search has a Domain Authority of 75, you may find it difficult to overtake them if your DA isn't of similar value.\",\"_key\":\"2e4ebf6327381\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7e04e79af8a9\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://moz.com/learn/seo/domain-authority\",\"_key\":\"ebee2891ff56\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How to Do On-Page SEO\",\"_key\":\"9ca45376bc3b0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"c396c5fa691b\"},{\"_key\":\"27e84609933b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Now that your keywords are chosen, it's time to start optimizing. Here are key elements of on-page optimization:\",\"_key\":\"027f538de9cb0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3ae877f4134c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Keyword Density\",\"_key\":\"f60c0443f2500\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"405d9ece0f53\",\"markDefs\":[],\"children\":[{\"_key\":\"13da0d7847ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ensure your target keyword appears naturally in your content. A keyword density of 1-2% is generally effective, but always prioritize readability and avoid keyword stuffing.\"}]},{\"style\":\"normal\",\"_key\":\"f41563bbc1da\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metadata\",\"_key\":\"e6c5f80bfdd00\"}],\"_type\":\"block\"},{\"_key\":\"1e125056c01a\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Include your keyword in the title tag, meta description, headings, image alt tags, and URL. This helps search engines understand the topic and boosts visibility.\",\"_key\":\"4f71c273b0af0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Title Tags: Include the primary keyword and keep it under 60 characters for better visibility in search results.\",\"_key\":\"4dcf64953e130\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f099fc490537\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"34ef40146e78\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://goj2.com/blog/6-tips-for-writing-awesome-title-tags-and-meta-descriptions\",\"_key\":\"45def4d48cf7\"}],\"children\":[{\"marks\":[],\"text\":\"Meta Descriptions: Write compelling summaries under 160 characters, incorporating keywords naturally to attract clicks. \",\"_key\":\"8e88be8ca6dd0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"45def4d48cf7\"],\"text\":\"Meta descriptions\",\"_key\":\"8e88be8ca6dd1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" are not as heavily considered for ranking, but they will be most important for persuading users to click on your website rather than a competitor's in the SERP.\",\"_key\":\"8e88be8ca6dd2\"}]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Headings: Use H1 for the main title and H2-H6 for organizing content, ensuring keywords are used naturally. Well-structured headings improve both user experience and search engine comprehension.\",\"_key\":\"707d10a5b0710\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e6d7a00dde3b\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Internal Linking\",\"_key\":\"10a0dd7545980\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"82d2d87b659c\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Link to other relevant pages within your site. This helps users navigate and also signals to search engines the relationship between pages, improving overall SEO.\",\"_key\":\"484e4ce882c80\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ef8e3cf32a8c\",\"markDefs\":[]},{\"style\":\"h2\",\"_key\":\"9b759e84da57\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How to Do Technical SEO\",\"_key\":\"92b1b47f0f1c0\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"5117b8219d8a\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Here are the key elements of technical optimization:\",\"_key\":\"caa954e29d520\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Site Speed and Performance\",\"_key\":\"9d6ce9e7013d0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c108231170ad\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"aa82758e6246\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"A fast website is crucial for both user experience and SEO. Faster sites tend to rank higher because they provide a better experience, leading to lower bounce rates and higher engagement. To improve your site speed, consider optimizing image sizes, reducing server response time, leveraging browser caching, and minimizing JavaScript and CSS files.\",\"_key\":\"f3a120c6b2a3\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile Optimization\",\"_key\":\"93c58fb6e7f80\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4763eedae72c\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile-friendliness is essential as more users access the web via mobile devices. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking. 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When users share your content on social media, it can lead to more exposure, increased backlinks, and enhanced credibility. Although social media shares are not a direct ranking factor, they can improve your website's overall online presence and indirectly contribute to higher search rankings by increasing engagement and attracting more external links.\",\"_key\":\"abe493417a69\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"25c11da20eba\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Measuring SEO Success\",\"_key\":\"48e92911126f0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"3a1cd26f7181\"},{\"_key\":\"ac242af1169f\",\"markDefs\":[],\"children\":[{\"text\":\"Now that you have optimized everything you possibly can, it's time to see how your efforts stack up. 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The tools we mentioned earlier, like Moz, will show you your current ranking week by week for the keywords you're tracking.\",\"_key\":\"5ad72044216a1\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"66a95e05fb8f\",\"markDefs\":[]},{\"_key\":\"3a06da75cb1b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Am I getting a good click-through rate on my site?\",\"_key\":\"735b77e4dcee0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" You know how much traffic your keyword gets, so you may wonder if you are capturing a good chunk of this traffic. You'll want to look at your click-through rate to answer this question. You can find this metric in Google Search Console. If your site is seen 1,000 times in the SERP and 100 people click on it, your CTR is 10%.\",\"_key\":\"735b77e4dcee1\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"7d2babcd9bf0\",\"markDefs\":[],\"children\":[{\"_key\":\"7356046d0b970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Are people having a good experience on my site?\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" To answer this question, you want to look at your bounce rate. You can find your bounce rate in Google Analytics. Bounce rate is the percentage of people who land on your site and leave without engaging. 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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google developed this standard to further protect users from harm, especially for content that covers \\\"Your Money or Your Life\\\" topics. These topics affect a user's well-being. Revising your content to follow this framework can help ensure better quality.\",\"_key\":\"c0ca57f077452\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b05252bfe29c\"},{\"style\":\"normal\",\"_key\":\"1080ff3129fc\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Technical SEO Issues\",\"_key\":\"4f2e2ca1518a0\"}],\"_type\":\"block\"},{\"children\":[{\"_key\":\"0d3794acc8160\",\"_type\":\"span\",\"marks\":[],\"text\":\"When we encounter sites that aren't performing well, we always start by checking them on Google's \"},{\"marks\":[\"964b02421648\"],\"text\":\"Page Speed\",\"_key\":\"0d3794acc8161\",\"_type\":\"span\"},{\"marks\":[],\"text\":\" tool. This tool will tell us right away if there are technical errors that need to be fixed. We also look for an XML sitemap to ensure Google can easily interpret the site. Lastly, make sure pages are not marked as \\\"no index.\\\" Google cannot crawl or read webpages that are marked as no index.\",\"_key\":\"0d3794acc8162\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"56432dffa5ce\",\"markDefs\":[{\"_key\":\"964b02421648\",\"_type\":\"link\",\"href\":\"https://pagespeed.web.dev/\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"It's Time to Conquer Your SEO Goals\",\"_key\":\"e135f86eb4ae0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"45be32c13364\",\"markDefs\":[]},{\"_key\":\"c7d9d30e4b03\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"A successful SEO strategy requires a well-rounded approach that includes on-page, off-page, and technical optimizations. 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Whois info of domain
Domain Name: GOJ2.COM
Registry Domain ID: 1761644666_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2024-11-25T18:01:26Z
Creation Date: 2012-11-25T02:20:20Z
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Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
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Name Server: HERA.NS.CLOUDFLARE.COM
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