Check server response of

Response headers

Request headers

Raw HTML code

302 Found - itphb.com

HTTP Status: 302

User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])

Date: Sat, 03 May 2025 23:01:51 GMT

Server: Apache

Location: http://default.com/

Content-Length: 262

Content-Type: text/html; charset=iso-8859-1

HTTP Code 302 Found (Moved Temporarily)

http status code 302 indicates that the requested resource is temporarily available at a different URL.

When is Code 302 used?

When temporarily changing a page URL
When testing new content
During temporary maintenance

What does Code 302 mean for the user?

The user is automatically redirected to the new URL, but search engines continue to index the old address.

301 Moved Permanently - http://default.com/

HTTP Status: 301

User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])

Date: Sat, 03 May 2025 23:01:51 GMT

Content-Type: text/html

Content-Length: 166

Connection: keep-alive

strict-transport-security: max-age=31536000

Location: https://www.default.com/

X-Cluster-Name: eu-north-1-prod-hosting-red

HTTP Code 301 Moved Permanently

http status code 301 means that the requested resource has been permanently moved to a new URL. All future requests should use the new address.

When is Code 301 used?

When changing a website domain
When modifying URL structures
When setting up redirects for SEO

What does Code 301 mean for the user?

The browser will automatically redirect the user to the new address, and search engines will update their indexes.

200 OK - https://default.com/

HTTP Status: 200

User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])

Date: Sat, 03 May 2025 23:01:51 GMT

Content-Type: text/html

Transfer-Encoding: chunked

Connection: keep-alive

CF-Ray: 93a361f538452d98-ARN

CF-Cache-Status: HIT

Age: 99583

Last-Modified: Fri, 02 May 2025 18:55:40 GMT

Strict-Transport-Security: max-age=31536000

content-security-policy: frame-ancestors 'self'

surrogate-control: max-age=432000

surrogate-key: www.default.com 678f40d4dda051e3ab65643c pageId:678f40d4dda051e3ab656438 678f5004e27571902e3a9ea0 6791808949431f6f93856695 678f4843a77cf2c9b71f1e61 679180b82373823eb8a42ccc

x-frame-options: SAMEORIGIN

x-lambda-id: ed626b7f-fc49-4664-8187-87a7dd48866d

vary: Accept-Encoding

Set-Cookie: _cfuvid=PBR0XofmQNmlfLfBedTLe7ZdtRAzvOyh5OC7Yr4WOvQ-1746313311686-0.0.1.1-604800000; path=/; domain=.cdn.webflow.com; HttpOnly; Secure; SameSite=None

alt-svc: h3=":443"; ma=86400

X-Cluster-Name: eu-north-1-prod-hosting-red

HTTP Code 200 OK

http status code 200 is a standard successful HTTP server response. It means that the client’s request (e.g., from a browser) was successfully processed, and the server is delivering the requested data.

When is Code 200 used?

When loading a web page
When successfully receiving an API response
When processing a form or another HTTP request

What does Code 200 mean for the user?

The user receives content without errors, and the page or application functions properly. If Code 200 is accompanied by data, the browser or program processes and displays it to the user.

GET / HTTP/1.1
Host: itphb.com
Accept: */*
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])

<!DOCTYPE html><!-- Last Published: Fri May 02 2025 18:55:21 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.default.com" data-wf-page="678f40d4dda051e3ab656438" data-wf-site="678f40d4dda051e3ab65643c" lang="en" data-wf-locale="en"><head><meta charset="utf-8"/><title>Revamp Your GTM — Default</title><meta content="Unlock efficient growth with one platform that automates scheduling, routing, enrichment, and intent workflows." name="description"/><meta content="Revamp Your GTM — Default" property="og:title"/><meta content="Unlock efficient growth with one platform that automates scheduling, routing, enrichment, and intent workflows." property="og:description"/><meta content="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png" property="og:image"/><meta content="Revamp Your GTM — Default" property="twitter:title"/><meta content="Unlock efficient growth with one platform that automates scheduling, routing, enrichment, and intent workflows." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/css/default-dev.shared.f2da33a7e.min.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f51fe061c4271d0e149d2_webclip.png" rel="apple-touch-icon"/><!-- Google Tag Manager -->
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<script>
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<!-- Navattoc -->
<script src="https://js.navattic.com/embeds.js" async></script></head><body><div class="page-wrapper"><div class="global-styles w-embed"><style>

/* Make text look crisper and more legible in all browsers */
body {
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

/* Focus state style for keyboard navigation for the focusable elements */
*[tabindex]:focus-visible,
  input[type="file"]:focus-visible {
   outline: 0.125rem solid #4d65ff;
   outline-offset: 0.125rem;
}

/* Set color style to inherit */
.inherit-color * {
    color: inherit;
}

/* Get rid of top margin on first element in any rich text element */
.w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child {
  margin-top: 0 !important;
}

/* Get rid of bottom margin on last element in any rich text element */
.w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child {
	margin-bottom: 0 !important;
}


/* Make sure containers never lose their center alignment */
.container-medium,.container-small, .container-large {
	margin-right: auto !important;
  margin-left: auto !important;
}

/* 
Make the following elements inherit typography styles from the parent and not have hardcoded values. 
Important: You will not be able to style for example "All Links" in Designer with this CSS applied.
Uncomment this CSS to use it in the project. Leave this message for future hand-off.
*/
/*
a,
.w-input,
.w-select,
.w-tab-link,
.w-nav-link,
.w-dropdown-btn,
.w-dropdown-toggle,
.w-dropdown-link {
  color: inherit;
  text-decoration: inherit;
  font-size: inherit;
}
*/

/* Apply "..." after 3 lines of text */
.text-style-3lines {
	display: -webkit-box;
	overflow: hidden;
	-webkit-line-clamp: 3;
	-webkit-box-orient: vertical;
}

/* Apply "..." after 2 lines of text */
.text-style-2lines {
	display: -webkit-box;
	overflow: hidden;
	-webkit-line-clamp: 2;
	-webkit-box-orient: vertical;
}

/* Apply "..." after 1 lines of text */
.text-style-1line {
	display: -webkit-box;
	overflow: hidden;
	-webkit-line-clamp: 1;
	-webkit-box-orient: vertical;
}

/* These classes are never overwritten */
.hide {
  display: none !important;
}

@media screen and (max-width: 991px) {
    .hide, .hide-tablet {
        display: none !important;
    }
}
  @media screen and (max-width: 767px) {
    .hide-mobile-landscape{
      display: none !important;
    }
}
  @media screen and (max-width: 479px) {
    .hide-mobile{
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}
 
.margin-0 {
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}
  
.padding-0 {
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}

.spacing-clean {
padding: 0rem !important;
margin: 0rem !important;
}

.margin-top {
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  margin-bottom: 0rem !important;
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.padding-top {
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.margin-left {
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  margin-right: 0rem !important;
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}
  
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}

.padding-horizontal {
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.margin-vertical {
  margin-right: 0rem !important;
  margin-left: 0rem !important;
}
  
.padding-vertical {
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  padding-left: 0rem !important;
}

/* Customer Stories Grid */

@media (min-width: 992px) {
	.customer-stories-cms-item:nth-child(1),
	.customer-stories-cms-item:nth-child(2) {
	  grid-column: span 3; /* First item spans 3 columns */
	  grid-row: span 1; /* Spans 1 row */
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	.customer-stories-cms-item:nth-child(3),
	.customer-stories-cms-item:nth-child(4),
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	  grid-column: span 2; /* These items span 2 columns */
	  grid-row: span 1; /* Spans 1 row */
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}
@media (min-width: 768px) and (max-width: 991px) {
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	  grid-column: span 2; /* First item spans 3 columns */
	  grid-row: span 1; /* Spans 1 row */
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}


/* Customer Stories Grid - Hover */

.customer_callout.is--metrics-testimonial.is--grid:hover .customer-callout-logo,
.customer_callout.is--text-metric:hover .customer-callout-logo,
.customer_callout.is--testimonial.is--grid:hover .customer-callout-logo {
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}
.customer_callout.is--metrics-testimonial.is--grid:hover .button-black,
.customer_callout.is--text-metric:hover .button-black,
.customer_callout.is--testimonial.is--grid:hover .button-black{
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  color: black;
}

.customer_callout.is--cover:hover .button-white{
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  color: white;
}

.customer_callout.is--text-metric-testimonial:hover .button-black{
  background-color: white;
  color: black;
}

/* Customer Stories Grid - Types */

.customer-stories-cms-item .customer_callout.is--metrics-testimonial.is--grid,
.customer-stories-cms-item .customer_callout.is--testimonial.is--grid,
.customer-stories-cms-item .customer_callout.is--text-metric,
.customer-stories-cms-item .customer_callout.is--cover,
.customer-stories-cms-item .customer_callout.is--text-metric-testimonial {
  display: none;
}
.customer-stories-cms-item:nth-child(1) .customer_callout.is--testimonial.is--grid {
  display: flex;
}
.customer-stories-cms-item:nth-child(2) .customer_callout.is--metrics-testimonial.is--grid {
  display: flex;
}
.customer-stories-cms-item:nth-child(3) .customer_callout.is--text-metric {
  display: flex;
}
.customer-stories-cms-item:nth-child(4) .customer_callout.is--cover {
  display: flex;
}
.customer-stories-cms-item:nth-child(5) .customer_callout.is--text-metric-testimonial {
  display: flex;
}

/* Customer Stories Grid Primary

.customer-stories-item .customer_callout.is--1,
.customer-stories-item .customer_callout.is--2,
.customer-stories-item .customer_callout.is--3,
.customer-stories-item .customer_callout.is--4,
.customer-stories-item .customer_callout.is--5 {
  display: none;
}
.customer-stories-item:nth-child(5n+1) .customer_callout.is--1 {
  display: flex;
}
.customer-stories-item:nth-child(5n+2) .customer_callout.is--2 {
  display: flex;
}
.customer-stories-item:nth-child(5n+3) .customer_callout.is--3 {
  display: flex;
}
.customer-stories-item:nth-child(5n+4) .customer_callout.is--4 {
  display: flex;
}
.customer-stories-item:nth-child(5n+5) .customer_callout.is--5 {
  display: flex;
}
.customer_callout.is--1:hover .button-black{
  background-color: #5757F8;
  color: white;
}
*/

/* Custom Hovers */
.customer_callout.is--metrics:hover .button-black {
  background-color: #5757F8;
  color: white;
}
.customer_callout.is--testimonial:hover .button-black {
  background-color: #5757F8;
  color: white;
}
.resource-item:hover .button-black {
  background-color: #5757F8;
  color: white;
}
.solution-item:hover .button-black {
  background-color: #5757F8;
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}
.integration-item:hover .button-grey {
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.key-feature-item:hover .button-black {
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.customer-story-callout-large:hover .button-white {
  background-color: #5757F8;
  color: white;
}
.partner-item:hover .button-white {
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  color: white;
}
@media (min-width: 992px) {
	.nav_dropdown:hover .nav_menu_link {
  	background-color: #202020;
	  color: white;
	}
}
.dropdown-link:hover .dropdown-button {
  opacity: 1;
}
.solution-item.is--alt:hover .button-text {
  background-color: #202020;
  color: white;
}

/* Stacked Grid */
.stacked-grid-item .customer_callout.is--cover,
.stacked-grid-item .customer_callout.is--testimonial.is--grid {
  display: none;
}
.stacked-grid-item:nth-child(1) .customer_callout.is--cover {
  display: flex;
}
.stacked-grid-item:nth-child(2) .customer_callout.is--testimonial.is--grid {
  display: flex;
}

/* Customer Stories Logo Callout */
/*.customer-stories-logo-item .static-logo-callout {
  display: none;
}
.customer-stories-logo-item:nth-child(9) .static-logo-callout {
  display: flex;
}
.customer-stories-logo-item:nth-child(9) .logo_callout {
  display: none;
}*/

@media (min-width: 992px) {
	.static-logo-callout {
		grid-column: 3 / 5 !important;
	  grid-row: 2 / 4 !important;
	}
}

@media (min-width: 768px) and (max-width: 991px) {
	.static-logo-callout {
		grid-column: 2 / 4 !important;
	  grid-row: 3 / 5 !important;
	}
}

@media (min-width: 0px) and (max-width: 767px) {
	.static-logo-callout {
		grid-column: 1 / 3 !important;
	  grid-row: 6 / 8 !important;
	}
}

.customer_callout-overlay {
    opacity: 0;
    transition: opacity 0.3s ease; /* Adjust timing as needed */
}

.customer_callout.is--5:hover .customer_callout-overlay {
    opacity: 1;
}


@media (min-width: 0px) and (min-width: 991px) {
	.nav_dropdown:hover .dropdown_component{
		display: block;
	}
}

.tooltip-wrapper {
    z-index: 9999;
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  .tooltip_element-wrapper:hover .tooltip-wrapper {
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  .tooltip-icon::after {
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</style></div><main class="main-wrapper"><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="nav_component w-nav"><section class="section-2"></section><div class="position-relative"><div class="padding-global"><div class="nav_container"><a href="/" aria-current="page" class="nav-logo w-nav-brand w--current"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg" loading="lazy" alt="" class="nav_logo"/></a><div class="nav-menu-wrapper"><div class="nav-links_wrapper"><div class="nav_dropdown is--product"><div class="dropdown-toggle"><div class="nav_menu_link"><div>Product</div><div class="button-arrow is--desktop w-embed"><svg width="9" height="11" viewBox="0 0 9 11" fill="none" xmlns="http://www.w3.org/2000/svg">
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<path d="M20 14.5C20 14.6888 19.9278 14.8775 19.8057 15.0054L16.3465 18.793C16.2132 18.933 16.0633 19 15.9078 19C15.5525 19 15.2971 18.726 15.2971 18.3545C15.2971 18.1597 15.3692 17.9892 15.4858 17.8674L16.6574 16.5643L18.1177 15.1089L16.9073 15.182L10.633 15.182C10.2554 15.182 10 14.908 10 14.5C10 14.0981 10.2554 13.8241 10.633 13.8241L16.9073 13.8241L18.1122 13.8972L16.6574 12.4418L15.4858 11.1387C15.3692 11.0108 15.2971 10.8464 15.2971 10.6516C15.2971 10.2801 15.5525 10 15.9078 10C16.0633 10 16.2188 10.0731 16.3576 10.2192L19.8057 14.0007C19.9278 14.1286 20 14.3173 20 14.5Z" fill="white"/>
</svg></div></div></div><div class="dropdown_component is--product"><div class="tablet-dropdown-header is--product"><div class="button-arrow is--tablet w-embed"><svg width="30" height="30" viewBox="0 0 30 30" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M0 8.5C0 4.08172 3.58172 0.5 8 0.5H22C26.4183 0.5 30 4.08172 30 8.5V21.5C30 25.9183 26.4183 29.5 22 29.5H8C3.58172 29.5 0 25.9183 0 21.5V8.5Z" fill="#202020"/>
<path d="M10 15C10 14.8112 10.0722 14.6225 10.1943 14.4946L13.6535 10.707C13.7868 10.567 13.9367 10.5 14.0922 10.5C14.4475 10.5 14.7029 10.774 14.7029 11.1455C14.7029 11.3403 14.6308 11.5108 14.5142 11.6326L13.3426 12.9357L11.8823 14.3911L13.0927 14.318H19.367C19.7446 14.318 20 14.592 20 15C20 15.4019 19.7446 15.6759 19.367 15.6759H13.0927L11.8878 15.6028L13.3426 17.0582L14.5142 18.3613C14.6308 18.4892 14.7029 18.6536 14.7029 18.8484C14.7029 19.2199 14.4475 19.5 14.0922 19.5C13.9367 19.5 13.7812 19.4269 13.6424 19.2808L10.1943 15.4993C10.0722 15.3714 10 15.1827 10 15Z" fill="white"/>
</svg></div><div>Product</div></div><div class="container-large"><div class="dropdown-wrapper"><div class="dropdown-content-left"><div class="text-size-small">Product</div><div class="flex-vertical gap-d5"><a href="/product/lead-routing-software" class="dropdown-link w-inline-block"><div class="icon-wrapper align-top"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67afb00e6e94ab5d18f279a2_product%20icon%209.svg" loading="lazy" alt="" class="icon-1x1-large image-outline"/><div class="flex-vertical align-left"><div>Routing</div><div class="text-size-tiny text-style-xmuted">Route leads, meetings, and accounts</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a><a href="/product/sales-scheduling-software" class="dropdown-link w-inline-block"><div class="icon-wrapper align-top"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67afb00e55fb3a2d3690cb9d_product%20icon%208.svg" loading="lazy" alt="" class="icon-1x1-large image-outline"/><div class="flex-vertical align-left"><div>Scheduling</div><div class="text-size-tiny text-style-xmuted">Automate meeting scheduling </div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a><a href="/product/sales-workflow-software" class="dropdown-link w-inline-block"><div class="icon-wrapper align-top"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67afb00e874ede07fa4797dd_product%20icon%207.svg" loading="lazy" alt="" class="icon-1x1-large image-outline"/><div class="flex-vertical align-left"><div>Workflows</div><div class="text-size-tiny text-style-xmuted">Build AI workflows across your stack</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a><a href="/product/marketing-crm" class="dropdown-link hide w-inline-block"><div class="icon-wrapper align-top"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67afb00efc7134826fbf10c3_product%20icon%2012.svg" loading="lazy" alt="" class="icon-1x1-large image-outline"/><div class="flex-vertical align-left"><div>Marketing CRM</div><div class="text-size-tiny text-style-xmuted">The data model for go-to-market magic.</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a><a href="/product/lead-enrichment-software" class="dropdown-link w-inline-block"><div class="icon-wrapper align-top"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67afb00e3f579394c73d2425_product%20icon%2011.svg" loading="lazy" alt="" class="icon-1x1-large image-outline"/><div class="flex-vertical align-left"><div>Enrichment</div><div class="text-size-tiny text-style-xmuted">Waterfall enrichment for visitors &amp; leads</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a><a href="/product/form-automation-software" class="dropdown-link w-inline-block"><div class="icon-wrapper align-top"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67afb00e83bfa3cadd044064_product%20icon%2010.svg" loading="lazy" alt="" class="icon-1x1-large image-outline"/><div class="flex-vertical align-left"><div>Forms</div><div class="text-size-tiny text-style-xmuted">Capture more leads with branded forms</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a></div></div><div class="dropdown-content-left"><div class="text-size-small">Product resources</div><div class="flex-vertical gap-d5"><a href="/workflow-templates" class="dropdown-link is--large w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67ba603d537ad18b8465b7d9_workflows.png" loading="lazy" sizes="(max-width: 550px) 100vw, 550px" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67ba603d537ad18b8465b7d9_workflows-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67ba603d537ad18b8465b7d9_workflows.png 550w" alt="" class="max-width-full image-outline"/><div class="dropdown-header-wrapper"><div class="icon-wrapper align-top"><div class="flex-vertical align-left"><div>Workflow Templates</div><div class="text-size-tiny text-style-xmuted">Supercharge your go-to-market with templates</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></div></a><a href="/product/integrations" class="dropdown-link w-inline-block"><div class="icon-wrapper align-top"><div class="integrations-icons-wrapper icon-1x1-large"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/6791a85853bce57b8409fd56_zapier-icon.svg" loading="lazy" alt="" class="icon-1x1-large"/></div><div class="flex-vertical align-left"><div>Integrations</div><div class="text-size-tiny text-style-xmuted">Connect to your entire stack</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></a></div></div><div class="dropdown-content-left"><div class="text-size-small">Case studies</div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/case-study/how-navattic-routed-pqls-and-synced-gtm-data-with-default" class="dropdown-link is--customer-story w-inline-block"><div>How Navattic routed PQLs and synced GTM data with Default</div><div style="background-image:url(&quot;https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/68090bb4849a4efc0e87425b_joshua-earle-Cg7G8Gg1IJM-unsplash%201%20(1).webp&quot;)" class="case-nav-bg"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/680913d48cd4622d63990d7a_Mask%20group1.svg" loading="lazy" width="128" alt="" class="case-abs-logo"/></div><div class="dropdown-header-wrapper"><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-small">400+ </div><div class="text-size-tiny text-style-xmuted">free leads routed per month</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-small">&lt;1min</div><div class="text-size-tiny text-style-xmuted">free leads routed per month</div></div></div><div class="dropdown-button"><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
</svg></div></div></div></a></div></div></div><a href="/case-studies" class="button-login w-button">See all case studies</a></div></div></div></div></div><div class="nav_dropdown is--solution"><div class="dropdown-toggle"><div class="nav_menu_link"><div>Use cases</div><div class="button-arrow is--desktop w-embed"><svg width="9" height="11" viewBox="0 0 9 11" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M4.69067 10.5C4.51854 10.5 4.34642 10.4278 4.22981 10.3057L0.776177 6.84647C0.648471 6.71321 0.587394 6.5633 0.587394 6.40783C0.587394 6.05247 0.837255 5.79706 1.17596 5.79706C1.35363 5.79706 1.5091 5.86924 1.62015 5.98584L2.80838 7.15741L4.13542 8.61771L4.06879 7.40727V1.13298C4.06879 0.755414 4.31865 0.5 4.69067 0.5C5.05713 0.5 5.30699 0.755414 5.30699 1.13298V7.40727L5.24036 8.61216L6.5674 7.15741L7.75563 5.98584C7.87224 5.86924 8.02215 5.79706 8.19983 5.79706C8.53853 5.79706 8.79395 6.05247 8.79395 6.40783C8.79395 6.5633 8.72732 6.71877 8.59406 6.85758L5.14597 10.3057C5.02937 10.4278 4.85724 10.5 4.69067 10.5Z" fill="currentColor"/>
</svg></div><div class="button-arrow is--tablet w-embed"><svg width="30" height="29" viewBox="0 0 30 29" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M30 21C30 25.4183 26.4183 29 22 29L8 29C3.58172 29 0 25.4183 0 21L0 8C0 3.58172 3.58172 0 8 0L22 0C26.4183 0 30 3.58172 30 8L30 21Z" fill="#202020"/>
<path d="M20 14.5C20 14.6888 19.9278 14.8775 19.8057 15.0054L16.3465 18.793C16.2132 18.933 16.0633 19 15.9078 19C15.5525 19 15.2971 18.726 15.2971 18.3545C15.2971 18.1597 15.3692 17.9892 15.4858 17.8674L16.6574 16.5643L18.1177 15.1089L16.9073 15.182L10.633 15.182C10.2554 15.182 10 14.908 10 14.5C10 14.0981 10.2554 13.8241 10.633 13.8241L16.9073 13.8241L18.1122 13.8972L16.6574 12.4418L15.4858 11.1387C15.3692 11.0108 15.2971 10.8464 15.2971 10.6516C15.2971 10.2801 15.5525 10 15.9078 10C16.0633 10 16.2188 10.0731 16.3576 10.2192L19.8057 14.0007C19.9278 14.1286 20 14.3173 20 14.5Z" fill="white"/>
</svg></div></div></div><div class="dropdown_component is--solution"><div class="tablet-dropdown-header is--solution"><div class="button-arrow is--tablet w-embed"><svg width="30" height="30" viewBox="0 0 30 30" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M0 8.5C0 4.08172 3.58172 0.5 8 0.5H22C26.4183 0.5 30 4.08172 30 8.5V21.5C30 25.9183 26.4183 29.5 22 29.5H8C3.58172 29.5 0 25.9183 0 21.5V8.5Z" fill="#202020"/>
<path d="M10 15C10 14.8112 10.0722 14.6225 10.1943 14.4946L13.6535 10.707C13.7868 10.567 13.9367 10.5 14.0922 10.5C14.4475 10.5 14.7029 10.774 14.7029 11.1455C14.7029 11.3403 14.6308 11.5108 14.5142 11.6326L13.3426 12.9357L11.8823 14.3911L13.0927 14.318H19.367C19.7446 14.318 20 14.592 20 15C20 15.4019 19.7446 15.6759 19.367 15.6759H13.0927L11.8878 15.6028L13.3426 17.0582L14.5142 18.3613C14.6308 18.4892 14.7029 18.6536 14.7029 18.8484C14.7029 19.2199 14.4475 19.5 14.0922 19.5C13.9367 19.5 13.7812 19.4269 13.6424 19.2808L10.1943 15.4993C10.0722 15.3714 10 15.1827 10 15Z" fill="white"/>
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<path d="M10 4.50171C10 4.67384 9.92782 4.84597 9.80566 4.96257L6.34647 8.41621C6.21321 8.54391 6.0633 8.60499 5.90783 8.60499C5.55247 8.60499 5.29706 8.35513 5.29706 8.01643C5.29706 7.83875 5.36924 7.68328 5.48584 7.57223L6.65741 6.384L8.11771 5.05696L6.90727 5.12359H0.632982C0.255414 5.12359 0 4.87373 0 4.50171C0 4.13525 0.255414 3.88539 0.632982 3.88539H6.90727L8.11216 3.95202L6.65741 2.62498L5.48584 1.43675C5.36924 1.32015 5.29706 1.17023 5.29706 0.992552C5.29706 0.653851 5.55247 0.398438 5.90783 0.398438C6.0633 0.398438 6.21877 0.465067 6.35758 0.598326L9.80566 4.04641C9.92782 4.16301 10 4.33514 10 4.50171Z" fill="currentColor"/>
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<path d="M52.5 17.5H29.1667C25.945 17.5 23.3333 20.1117 23.3333 23.3333V40.8333C23.3333 44.055 25.945 46.6667 29.1667 46.6667H52.5C55.7217 46.6667 58.3333 44.055 58.3333 40.8333V23.3333C58.3333 20.1117 55.7217 17.5 52.5 17.5Z" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M110.833 64.1667H99.1667C95.945 64.1667 93.3333 66.7784 93.3333 70V81.6667C93.3333 84.8883 95.945 87.5 99.1667 87.5H110.833C114.055 87.5 116.667 84.8883 116.667 81.6667V70C116.667 66.7784 114.055 64.1667 110.833 64.1667Z" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M116.667 17.5H81.6667C78.445 17.5 75.8333 20.1117 75.8333 23.3333V40.8333C75.8333 44.055 78.445 46.6667 81.6667 46.6667H116.667C119.888 46.6667 122.5 44.055 122.5 40.8333V23.3333C122.5 20.1117 119.888 17.5 116.667 17.5Z" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M35 93.3334H46.6667M46.6667 93.3334H58.3333M46.6667 93.3334V81.6667M46.6667 93.3334V105M29.1667 122.5H64.1667C70.6102 122.5 75.8333 117.277 75.8333 110.833V75.8334C75.8333 69.3899 70.6102 64.1667 64.1667 64.1667H29.1667C22.7233 64.1667 17.5 69.3899 17.5 75.8334V110.833C17.5 117.277 22.7233 122.5 29.1667 122.5Z" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
</svg></div><div>Routing</div></a><a data-w-tab="workflows" class="hero-tab w-inline-block w-tab-link"><div class="hero-tab-icon w-embed"><svg width="20" height="20" viewBox="0 0 140 140" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M29.1667 52.5C22.7233 52.5 17.5 47.2767 17.5 40.8334C17.5 34.39 22.7233 29.1667 29.1667 29.1667C35.61 29.1667 40.8333 34.39 40.8333 40.8334C40.8333 47.2767 35.61 52.5 29.1667 52.5ZM29.1667 52.5V93.3334C29.1667 102.999 37.0017 110.833 46.6667 110.833C56.3316 110.833 64.1667 102.999 64.1667 93.3334V49.5834C64.1667 38.3075 73.3075 29.1667 84.5833 29.1667C95.8592 29.1667 105 38.3075 105 49.5834V105M105 105L87.5 87.5M105 105L122.5 87.5" stroke="currentColor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
</svg></div><div>Workflows</div></a><a data-w-tab="forms" class="hero-tab w-inline-block w-tab-link"><div class="hero-tab-icon w-embed"><svg width="20" height="20" viewBox="0 0 140 140" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M65.1391 70H26.25" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M89.4442 40.8333H26.25" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M89.4442 99.1667H26.25" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M113.75 70H84.5833" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
</svg></div><div>Forms</div></a><a data-w-tab="enrichment" id="w-node-_2d1333ea-24aa-35c4-0bd0-ec1d4998bab2-ab656438" class="hero-tab w-inline-block w-tab-link"><div class="hero-tab-icon w-embed"><svg width="20" height="20" viewBox="0 0 120 120" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M60 65C46.1929 65 35 53.8071 35 40C35 26.1929 46.1929 15 60 15C73.8071 15 85 26.1929 85 40C85 53.8071 73.8071 65 60 65Z" stroke="currentcolor" stroke-width="10" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M100 105C100 82.9085 82.0915 65 60 65" stroke="currentcolor" stroke-width="10" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M60 65C54.6955 65 49.6321 66.0325 45 67.9075" stroke="currentcolor" stroke-width="10" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M15.1257 104.874C18.2925 108.041 22.6675 110 27.5 110C37.165 110 45 102.165 45 92.5C45 82.835 37.165 75 27.5 75C17.835 75 10 82.835 10 92.5C10 97.3325 11.9588 101.707 15.1257 104.874ZM15.1257 104.874L5 115" stroke="currentcolor" stroke-width="10" stroke-linecap="round" stroke-linejoin="round"/>
</svg></div><div>Enrichment</div></a><a data-w-tab="Tab 6" class="hero-tab hide w-inline-block w-tab-link"><div class="hero-tab-icon w-embed"><svg width="20" height="20" viewBox="0 0 140 140" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M11.6667 58.3333C44.3334 58.3333 52.5 31.1111 52.5 17.5C52.5 50.1667 79.7224 58.3333 93.3333 58.3333C60.6667 58.3333 52.5 85.5557 52.5 99.1667C52.5 66.5 25.2778 58.3333 11.6667 58.3333Z" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M81.6667 99.1666C100.333 99.1666 105 83.6109 105 75.8333C105 94.5 120.556 99.1666 128.333 99.1666C109.667 99.1666 105 114.722 105 122.5C105 103.833 89.4443 99.1666 81.6667 99.1666Z" stroke="currentcolor" stroke-width="11.6667" stroke-linecap="round" stroke-linejoin="round"/>
</svg></div><div>Marketing CRM</div></a></div><div class="hero-tabs-content w-tab-content"><div data-w-tab="scheduling" class="hero-tab-pane w-tab-pane w--tab-active"><img sizes="(max-width: 2440px) 100vw, 2440px" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form-p-800.png 800w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form-p-1080.png 1080w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form-p-1600.png 1600w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form-p-2000.png 2000w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form.png 2440w" alt="" src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ddb103e7c3f0235c_Modal%20booking%20form.png" loading="lazy" class="image_home-hero"/></div><div data-w-tab="routing" class="hero-tab-pane w-tab-pane"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form-p-800.png 800w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form-p-1080.png 1080w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form-p-1600.png 1600w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form-p-2000.png 2000w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form.png 2440w" alt="" src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2bf06c18990db01da_Modal%20booking%20form.png" loading="lazy" class="image_home-hero"/></div><div data-w-tab="workflows" class="hero-tab-pane w-tab-pane"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1-p-800.png 800w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1-p-1080.png 1080w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1-p-1600.png 1600w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1-p-2000.png 2000w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1.png 2440w" alt="" src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf26d3a110286e5173e_Modal%20booking%20form-1.png" loading="lazy" class="image_home-hero"/></div><div data-w-tab="forms" class="hero-tab-pane w-tab-pane"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2-p-800.png 800w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2-p-1080.png 1080w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2-p-1600.png 1600w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2-p-2000.png 2000w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2.png 2440w" alt="" src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bceaf2323a459406cc7c89_Modal%20booking%20form-2.png" loading="lazy" class="image_home-hero"/></div><div data-w-tab="enrichment" class="hero-tab-pane w-tab-pane"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4-p-800.png 800w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4-p-1080.png 1080w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4-p-1600.png 1600w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4-p-2000.png 2000w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4.png 2440w" alt="" src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bae182ad927f7ee37d9585_Modal%20booking%20form-4.png" loading="lazy" class="image_home-hero"/></div><div data-w-tab="Tab 6" class="hero-tab-pane w-tab-pane"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f6aaababf2ade97f61d8f_hero-image-p-500.png 500w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f6aaababf2ade97f61d8f_hero-image-p-800.png 800w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f6aaababf2ade97f61d8f_hero-image-p-1080.png 1080w, https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f6aaababf2ade97f61d8f_hero-image.png 1240w" alt="" src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f6aaababf2ade97f61d8f_hero-image.png" loading="lazy" class="image_home-hero"/></div></div></div></div></div></section><section class="section"><div class="padding-global padding-section-large"><div class="container-large"><div class="hero-form_component"></div><p class="text-size-medium text-align-center">Trusted by hundreds of fast-growing GTM teams</p><div class="spacer-xmedium"></div><div class="customer_callout-secondary"><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30680e42d36d7e21d121d_idJnJWJ4M5_1737826006303%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3067fe86785be104510fa_Hex%20Purple%20(for%20light%20or%20white%20backgrounds)%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30680fda64b3bed87f2b9_idkgOOqyvf_1737825305483%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bce837a108cebe52c89e4a_900ad372863c471f5f10b908565a6c695e2d73fe.pylon_logo_with_word_color-C58XEiRl.png" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3067f37c5fce4f0225b04_idHmgGLJv1_logos.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67bce837a9bdda59bf0184a2_plain-logo.png" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3068093ac7d65f3289542_idij_Hn461_logos.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30680a37d08b7ef330ac9_svgexport-1%20(17)%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30682780f114067227972_idfhZzOV9P_logos.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30678354f7d7593bad63d_Atlan-logo-full%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30680e86785be104511a7_StackBlitz%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3068366f8ada8c3dc3653_idgQzcY_rq_logos.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30680938b4af5e5232313_OP_Full_Horizontal_Default.svg%201.svg" loading="lazy" width="202" alt="" class="logo-callout-image openphone"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/681514f86746d23cd3e41380_delve.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30682fdbc27b3a27d330a_Vector.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b306828bcdb7570e1e8dda_Full%20logo%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b30682421717903e41a772_Logo%201.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/680813c6f85748c47e99897b_66cd8d6c9495d75cace6e16f_attention-light.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3067fb0eac03392dda8b4_id38GA6Fqe_1737826220474.svg" loading="lazy" alt="" class="logo-callout-image"/></a><a href="#" class="logo_callout w-inline-block"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3068399f744bb8b7c4ec0_Group.svg" loading="lazy" alt="" class="logo-callout-image"/></a><div id="w-node-_4b1d1c42-aea4-7996-983b-ea3b6b5b1e44-6b5b1e1b" class="static-logo-callout"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg" loading="lazy" alt=""/><a href="/case-studies" class="button-black is-small w-inline-block"><div>See case studies</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div></div></div></div></section><section class="section background-color-grey"><div class="padding-global padding-section-medium"><div class="container-large"><div class="feature_component"><div class="feature_component-item"><div class="flex-vertical align-left gap-1d25"><div class="dots-rive" data-rive-url="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3128a929143557c68d61f_default_hex.riv" data-rive-state-machine="State Machine 1" data-rive-artboard="dots 9" data-rive-autoplay="true" data-rive-is-touch-scroll-enabled="false" data-rive-automatically-handle-events="false" data-rive-fit="contain" data-rive-alignment="center" data-animation-type="rive"><canvas style="height:100%;width:100%"></canvas></div><div class="text-size-small text-style-xmuted">Inbound scheduling</div><h2 class="heading-style-h2">Automate inbound with enrichment, routing, and scheduling</h2><p class="text-size-medium">Turn new form submissions, leads, and accounts into qualified pipeline with the orchestration platform built for inbound.</p><a href="/solutions/inbound-marketing-automation-software" class="button-purple w-inline-block"><div>Default for inbound</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div><div class="customer-love-cms-wrapper w-dyn-list"><div role="list" class="customer-love-cms-list w-dyn-items"><div role="listitem" class="customer-love-cms-item w-dyn-item"><a href="/case-study/how-runway-10xed-gtm-efficiency-with-default" class="customer_callout is--testimonial w-inline-block"><div class="flex-horizontal gap-2 align-top"><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the need for manual outreach.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b542d6802bc45c7fc154b0_1718489624500.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Brandon Penn</div><div class="text-size-small text-style-muted">Head of Marketing at Runway</div></div></div></div><div class="person_component hide"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b542d6802bc45c7fc154b0_1718489624500.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Brandon Penn</div><div class="text-size-small text-style-muted">Head of Marketing at Runway</div></div></div><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-logo-wrapper"><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">400%</div><div class="text-size-small text-style-muted">increase in lead volume in the first 6 months</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10x</div><div class="text-size-small text-style-muted">higher GTM efficiency</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10%</div><div class="text-size-small text-style-muted">higher inbound conversions</div></div></div></div></a></div></div></div></div><div class="product-image max-width-full max-height-full is-card is-home w-embed w-iframe w-script"><div style="padding:114.58% 0 0 0; position:relative;">
  <iframe
    src="https://player.vimeo.com/video/1066968920?h=5d09894e61&background=1&autoplay=1&loop=1&muted=1&title=0&byline=0&portrait=0&autopause=0&badge=0&player_id=0&app_id=58479"
    frameborder="0"
    allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"
    style="position:absolute; top:0; left:0; width:100%; height:100%;"
    title="scheduler (2160p)"
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</div>
<script src="https://player.vimeo.com/api/player.js"></script></div></div></div></div></section><section class="section"><div class="padding-global padding-section-medium"><div class="container-large"><div class="feature_component is-alt"><div class="product-image max-width-full max-height-full is-card is-home w-embed w-iframe w-script"><div style="padding:114.58% 0 0 0; position:relative;">
  <iframe
    src="https://player.vimeo.com/video/1066968905?h=2253b4a561&background=1&autoplay=1&loop=1&muted=1&title=0&byline=0&portrait=0&autopause=0&badge=0&player_id=0&app_id=58479"
    frameborder="0"
    allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"
    style="position:absolute; top:0; left:0; width:100%; height:100%;"
    title="lead_&_account_routing (2160p)"
  ></iframe>
</div>
<script src="https://player.vimeo.com/api/player.js"></script></div><div id="w-node-cb68d06f-7c92-ec18-82fb-83bab25e5661-ab656438" class="feature_component-item"><div class="flex-vertical align-left gap-1d25"><div class="dots-rive is-1" data-rive-url="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67ad250159b37c2a10b5ee29_def__%2B_hex.riv" data-rive-state-machine="State Machine 1" data-rive-artboard="dots" data-rive-autoplay="true" data-rive-is-touch-scroll-enabled="false" data-rive-automatically-handle-events="false" data-rive-fit="fitHeight" data-rive-alignment="center" data-animation-type="rive"><canvas style="height:100%;width:100%"></canvas></div><div class="text-size-small text-style-xmuted">Lead &amp; account routing</div><h2 class="heading-style-h2">Route leads and accounts fairly and accurately</h2><p class="text-size-medium">Define and build your routing logic in a single, easy-to-manage workflow builder.</p><a href="/solutions/revenue-operations-software" class="button-purple w-inline-block"><div>Default for lead routing</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div><div class="customer-love-cms-wrapper w-dyn-list"><div role="list" class="customer-love-cms-list w-dyn-items"><div role="listitem" class="customer-love-cms-item w-dyn-item"><a href="/case-study/how-openphone-cut-speed-to-lead-by-67-with-default" class="customer_callout is--testimonial is--grey w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc6e8bdd71cbd0621b99_OP_Full_Horizontal_Default.svg%201.svg" loading="lazy" width="158" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">67%</div><div class="text-size-small text-style-muted">lower speed-to-lead</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">5x</div><div class="text-size-small text-style-muted">less time spent on misrouted leads</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">17%</div><div class="text-size-small text-style-muted">higher inbound conversions</div></div></div></a></div></div></div></div></div></div></div></section><section class="section background-color-grey"><div class="padding-global padding-section-medium"><div class="container-large"><div class="feature_component"><div class="feature_component-item"><div class="flex-vertical align-left gap-1d25"><div class="dots-rive" data-rive-url="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3128a929143557c68d61f_default_hex.riv" data-rive-state-machine="State Machine 1" data-rive-artboard="dots 2" data-rive-autoplay="true" data-rive-is-touch-scroll-enabled="false" data-rive-automatically-handle-events="false" data-rive-fit="contain" data-rive-alignment="center" data-animation-type="rive"><canvas style="height:100%;width:100%"></canvas></div><div class="text-size-small text-style-xmuted">Website intent</div><h2 class="heading-style-h2">Detect and route qualified website visitors to your top reps</h2><p class="text-size-medium">Unlock hidden pipeline by alerting reps when target accounts are browsing your company’s website.</p><a href="/solutions/website-visitor-tracking" class="button-purple w-inline-block"><div>Default for website intent</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div><div class="customer-love-cms-wrapper w-dyn-list"><div role="list" class="customer-love-cms-list w-dyn-items"><div role="listitem" class="customer-love-cms-item w-dyn-item"><a href="/case-study/how-rootly-orchestrated-salesforce-hubspot-to-double-gtm-efficiency" class="customer_callout is--testimonial w-inline-block"><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive than Chili Piper.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b5435c72c5887ba3928c18_1608064947611.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Liza Dukhova</div><div class="text-size-small text-style-muted">RevOps Manager at Rootly</div></div></div></div><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcced20d4f92fc237cd8e_Group.svg" loading="lazy" width="88" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div></a></div></div></div></div><div class="product-image max-width-full max-height-full is-card is-home w-embed w-iframe w-script"><div style="padding:114.58% 0 0 0; position:relative;">
  <iframe
    src="https://player.vimeo.com/video/1066968931?h=e33d1fc54b&background=1&autoplay=1&loop=1&muted=1&title=0&byline=0&portrait=0&autopause=0&badge=0&player_id=0&app_id=58479"
    frameborder="0"
    allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"
    style="position:absolute; top:0; left:0; width:100%; height:100%;"
    title="website_intent (2160p)"
  ></iframe>
</div>
<script src="https://player.vimeo.com/api/player.js"></script></div></div></div></div></section><section class="section"><div class="padding-global padding-section-medium"><div class="container-large"><div class="feature_component is-alt"><div class="product-image max-width-full max-height-full is-card is-home w-embed w-iframe w-script"><div style="padding:114.58% 0 0 0; position:relative;">
  <iframe
    src="https://player.vimeo.com/video/1066968944?h=f438ebab60&background=1&autoplay=1&loop=1&muted=1&title=0&byline=0&portrait=0&autopause=0&badge=0&player_id=0&app_id=58479"
    frameborder="0"
    allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"
    style="position:absolute; top:0; left:0; width:100%; height:100%;"
    title="crm_enrichment (2160p)"
  ></iframe>
</div>
<script src="https://player.vimeo.com/api/player.js"></script></div><div class="feature_component-item"><div class="flex-vertical align-left gap-1d25"><div class="dots-rive" data-rive-url="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67b3128a929143557c68d61f_default_hex.riv" data-rive-state-machine="State Machine 1" data-rive-artboard="dots 4" data-rive-autoplay="true" data-rive-is-touch-scroll-enabled="false" data-rive-automatically-handle-events="false" data-rive-fit="contain" data-rive-alignment="center" data-animation-type="rive"><canvas style="height:100%;width:100%"></canvas></div><div class="text-size-small text-style-xmuted">CRM enrichment</div><h2 class="heading-style-h2">Effortlessly maintain a clean, updated CRM</h2><p class="text-size-medium">Keep your CRM data clean with waterfall enrichment, scheduled workflows, and automated de-duping.</p><a href="/solutions/crm-hygiene-software" class="button-purple w-inline-block"><div>Default for CRM hygiene</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div><div class="customer-love-cms-wrapper w-dyn-list"><div role="list" class="customer-love-cms-list w-dyn-items"><div role="listitem" class="customer-love-cms-item w-dyn-item"><a href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--metrics is-grey w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28ffe9d576cac21c31e6a_blnd.svg" loading="lazy" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Ready story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10,000</div><div class="text-size-small text-style-muted">inbound leads routed in first 6 months</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10x</div><div class="text-size-small text-style-muted">higher inbound demo quality</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">22%</div><div class="text-size-small text-style-muted">higher inbound conversions</div></div></div></a></div></div></div></div></div></div></div></section><section class="section"><div class="padding-global padding-section-medium"><div class="container-large"><div class="cta_callout"><div class="header-wrapper is--cta"><div class="cta-heading-wrapper"><div class="flex-vertical gap-1d25"><h2 class="heading-style-h2">B2B revenue teams use Default’s platform to grow pipeline faster</h2><div class="max-width-normal"><p class="text-size-regular">Revamp go-to-market with easier routing, actionable intent, and faster scheduling.</p></div></div><div id="Email-2" class="form_component w-form"><form id="Email-2" name="wf-form-Sign-Up-Form" data-name="Sign Up Form" method="get" class="form_form" data-wf-page-id="678f40d4dda051e3ab656438" data-wf-element-id="c6b3e62f-cba4-731a-dc5f-0371ae5c46f1"><div class="single-form-wrapper is-small-hero"><input class="form_input is-small-hero w-input" maxlength="256" name="Email-2" data-name="Email 2" placeholder="What’s your work email?" type="email" id="Email-2" required=""/><input type="submit" data-wait="Please wait..." class="button-purple is-form-submit w-button" value="See Default in action"/></div></form><div class="form_message-success w-form-done"><div>Qualifying...</div></div><div class="form_message-error w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div></div><div class="customer-love-cms-wrapper w-dyn-list"><div role="list" class="customer-love-cms-list w-dyn-items"><div role="listitem" class="customer-love-cms-item w-dyn-item"><a href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--metrics-large w-inline-block"><div class="customer-logo-wrapper"><img width="160" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28ffe9d576cac21c31e6a_blnd.svg" class="customer-callout-logo"/></div><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10,000</div><div class="text-size-small text-style-muted">inbound leads routed in first 6 months</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10x</div><div class="text-size-small text-style-muted">higher inbound demo quality</div></div></div></a></div></div></div></div><div class="divider is-dark"></div><div class="logos_component"><div class="logos-wrapper"><div class="logos-cms-wrapper w-dyn-list"><div role="list" class="logos-cms-list w-dyn-items"><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67bce753540e0577c0a125d9_plain-logo.webp"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67bce7106c9b42f4812d4a4c_900ad372863c471f5f10b908565a6c695e2d73fe.pylon_logo_with_word_color-C58XEiRl.webp"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" 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class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcca8bb380801bbb609e9_Full%20logo%201.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc952198ce62d24f7c93_Vector.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc81d92657a194ce3dc0_svgexport-1%20(19).svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc6e8bdd71cbd0621b99_OP_Full_Horizontal_Default.svg%201.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc558bdd71cbd0620caf_idgQzcY_rq_logos.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc44836b6937ae0c6200_StackBlitz%201.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc2a6a085752879fd8af_Atlan-logo-full%201.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" 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class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afb8b16e94ab5d18fa7f11_idkgOOqyvf_1737825305483%201.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afb88d6d40c60aca751dd9_Hex%20Purple%20(for%20light%20or%20white%20backgrounds)%201.svg"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="#" class="link-block w-inline-block"><img width="109" loading="lazy" alt="" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afb866f67a8cad36546ef6_idJnJWJ4M5_1737826006303%201.svg"/></a></div></div></div></div></div></div><div class="spacer-large"></div><div class="customer-love-cms-wrapper w-dyn-list"><div role="list" class="customer-love-cms-list w-dyn-items"><div role="listitem" class="customer-love-cms-item w-dyn-item"><div class="customer_callout-large"><div class="customer_callout is--metrics-testimonial"><div class="customer-logo-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/680913cf76c3d49302b8aab5_Mask%20group.svg" alt="" class="customer-callout-logo"/></div><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">400+ </div><div class="text-size-small text-style-muted">free leads routed per month</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">&lt;1min</div><div class="text-size-small text-style-muted">speed-to-lead</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">3</div><div class="text-size-small text-style-muted">workflows for PQL routing</div></div></div><div class="horizontal-testimonial"><div class="person_component"><img loading="lazy" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/68090e06cd2150cee77ad077_1722718483082.webp" alt="" sizes="32px" srcset="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/68090e06cd2150cee77ad077_1722718483082-p-500.webp 500w, https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/68090e06cd2150cee77ad077_1722718483082.webp 611w" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Raman Khanna</div><div class="text-size-small text-style-muted">Product Growth Lead @ Navattic</div></div></div></div></div><div class="cta-heading-wrapper"><div class="flex-vertical align-left gap-1d25"><h2 class="heading-style-normal">How Navattic routed PQLs and synced GTM data with Default</h2><div class="max-width-normal"><p class="text-size-regular text-style-3lines">Read how Navattic automated PQL routing, cleaned up Salesforce/HubSpot sync, and scaled their GTM workflows with Default.</p></div><a href="/case-study/how-navattic-routed-pqls-and-synced-gtm-data-with-default" class="button-white w-inline-block"><div>Read Story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div></div></div></div></div></div></div></div></section><section class="section"><div class="padding-global padding-section-medium"><div class="container-large"><div class="integrations_callout"><div class="header-wrapper"><div class="max-width-medium"><div class="flex-vertical gap-1d25"><h2 class="heading-style-h2">Integrates with your entire stack</h2><div class="max-width-normal"><p class="text-style-muted">Default integrates with CRMs, sales engagement tools, calendars, and your website form without borrowing engineers.</p></div></div></div><a href="/product/integrations" class="integration-button w-inline-block"><div class="integrations-button-text"><div class="integrations-icons-wrapper"><div class="integrations-icons-carousel"><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67919cd179df41f5a3da33f7_google-cal-small.svg" loading="lazy" alt="" class="integrations-small-icon"/><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67919cd16a1db71ef1287874_webhooks--small.svg" loading="lazy" alt="" class="integrations-small-icon"/><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67919c69d864a761c3531585_slack-small.svg" loading="lazy" alt="" class="integrations-small-icon"/><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67919c678cb93a4154dff318_zapier-small.svg" loading="lazy" alt="" class="integrations-small-icon"/><img src="https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67919c6781d763ee50afcb90_hubspot-small.svg" loading="lazy" alt="" class="integrations-small-icon"/></div></div><div class="text-size-small">View all Integrations</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div><div class="divider is-dark"></div><div class="logos_component"><div class="logos-wrapper"><div class="logos-cms-wrapper w-dyn-list"><div role="list" class="logos-cms-list w-dyn-items"><div role="listitem" class="logos-cms-item w-dyn-item"><a href="/integrations/attio" class="w-inline-block"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67ed9c07357b9dd239b15a55_Attio_idvlyMewyB_0.svg" loading="lazy" alt="" class="integration-logo-image"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="/integrations/amplemarket" class="w-inline-block"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67ed99dd2ecbde8cef41b914_amplemarket%20logo.svg" loading="lazy" alt="" class="integration-logo-image"/></a></div><div role="listitem" class="logos-cms-item w-dyn-item"><a href="/integrations/zapier" class="w-inline-block"><img 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loading="lazy" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67ed9c07357b9dd239b15a55_Attio_idvlyMewyB_0.svg" alt="" class="integration-logo"/><h3 class="heading-style-h5">Attio</h3></div><p class="text-size-small text-style-muted text-style-2lines">Run routing, scheduling &amp; enrichment workflows for Attio.</p></div></div></div><div role="listitem" class="integrations-cms-item w-dyn-item"><div class="integration-item is--dark"><a href="/integrations/amplemarket" class="overlay-link w-inline-block"></a><div class="integration-top is--dark"><div class="subhead">Sales Engagement</div></div><div class="integration-content"><div class="integration-logo-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67ed99dd2ecbde8cef41b914_amplemarket%20logo.svg" alt="" class="integration-logo"/><h3 class="heading-style-h5">Amplemarket</h3></div><p class="text-size-small text-style-muted text-style-2lines">Enrich leads and trigger Amplemarket sequences from Default.</p></div></div></div><div role="listitem" class="integrations-cms-item w-dyn-item"><div class="integration-item is--dark"><a href="/integrations/zapier" class="overlay-link w-inline-block"></a><div class="integration-top is--dark"><div class="subhead">Productivity</div></div><div class="integration-content"><div class="integration-logo-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67ae7cf8050e0024ffe5d4fc_zapier.svg" alt="" class="integration-logo"/><h3 class="heading-style-h5">Zapier</h3></div><p class="text-size-small text-style-muted text-style-2lines">Connect to 6000+ other integrations.</p></div></div></div><div role="listitem" class="integrations-cms-item w-dyn-item"><div class="integration-item is--dark"><a href="/integrations/segment" class="overlay-link w-inline-block"></a><div class="integration-top is--dark"><div class="subhead">Data Destinations</div></div><div class="integration-content"><div class="integration-logo-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67ae7c980212f33e29baf885_652e57d511732b501cd07c83_company%2520logo%2520copy%25207.svg" alt="" class="integration-logo"/><h3 class="heading-style-h5">Segment</h3></div><p class="text-size-small text-style-muted text-style-2lines">Pass Segment event to unleash the power of automatons.</p></div></div></div></div></div></div></div></div></section><section class="section"><div class="padding-global padding-section-medium"><div class="container-large"><div class="header-wrapper"><div class="max-width-medium"><div class="flex-vertical align-left gap-1d25"><h2 class="heading-style-medium">What people think</h2><div class="max-width-normal"><p class="text-size-medium">Revamp go-to-market with easier routing, actionable intent, and faster scheduling.</p></div></div></div><a href="/case-studies" class="button-purple w-inline-block"><div>Explore customer stories</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></a></div><div class="spacer-xlarge"></div><div class="customer-stories-cms-wrapper w-dyn-list"><div role="list" class="customer_callout-grid w-dyn-items"><div id="w-node-_3711bec3-8233-9492-6034-433c13efdce9-13efdce7" role="listitem" class="customer-stories-cms-item w-dyn-item"><a href="/case-study/how-unify-captured-7m-inbound-pipeline-with-default" class="customer_callout is--metrics-testimonial is--grid w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afd31f20d4f92fc23d821a_unify%20dark.svg" loading="lazy" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="metrics-testimonials-wrapper"><p class="text-size-xlarge text-style-3lines">Default helps me do my job 10x better. I wouldn’t be able to book so many meetings and sync everything into Salesforce without Default.</p><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">$7M</div><div class="text-size-small text-style-muted">inbound pipeline generated</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">500</div><div class="text-size-small text-style-muted">inbound demos booked</div></div></div></div><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b544187974e3eba4329e7d_1734388152043.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Garrett Wolfe</div><div class="text-size-small text-style-muted">Growth at Unify</div></div></div></a><a href="/case-study/how-unify-captured-7m-inbound-pipeline-with-default" class="customer_callout is--testimonial is--grid w-inline-block"><div class="metrics-testimonials-wrapper gap-1d25"><p class="text-size-xlarge text-style-3lines">Default helps me do my job 10x better. I wouldn’t be able to book so many meetings and sync everything into Salesforce without Default.</p><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-logo-wrapper mobile-down"><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b544187974e3eba4329e7d_1734388152043.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Garrett Wolfe</div><div class="text-size-small text-style-muted">Growth at Unify</div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afd31f20d4f92fc23d821a_unify%20dark.svg" loading="lazy" alt="" class="customer-callout-logo"/></div></a><a href="/case-study/how-unify-captured-7m-inbound-pipeline-with-default" class="customer_callout is--text-metric w-inline-block"><div class="flex-vertical align-left gap-1d25"><p class="heading-style-h3">How Unify captured $7M inbound pipeline with Default</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b544187974e3eba4329e7d_1734388152043.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Garrett Wolfe</div><div class="text-size-small text-style-muted">Growth at Unify</div></div></div></div><div class="button-black max-width-full"><div class="flex-vertical align-left"><div>Read story</div><div class="text-style-xmuted">3 min read</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></a><a href="/case-study/how-unify-captured-7m-inbound-pipeline-with-default" class="customer_callout is--text-metric-testimonial w-inline-block"><div class="flex-vertical align-left gap-d5"><p class="heading-style-h2">$7M</p><div class="text-size-small text-style-muted">inbound pipeline generated</div></div><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">Default helps me do my job 10x better. I wouldn’t be able to book so many meetings and sync everything into Salesforce without Default.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b544187974e3eba4329e7d_1734388152043.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Garrett Wolfe</div><div class="text-size-small text-style-muted">Growth at Unify</div></div></div></div></a><a style="background-image:url(&quot;https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afd4a8dc8aabef11665206_Frame%202087327879.webp&quot;)" href="/case-study/how-unify-captured-7m-inbound-pipeline-with-default" class="customer_callout is--cover w-inline-block"><div class="flex-vertical gap-1d25"><p class="heading-style-h3">How Unify captured $7M inbound pipeline with Default</p><div class="button-white is-small align-left"><div class="flex-vertical"><div>Read story</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afd325cc056d21a6cb2f39_unify%20light.svg" loading="lazy" width="162" alt="" class="case-abs-logo"/></a><div id="rich-text" class="text-rich-text hide w-richtext"><h2>Challenge</h2><p>As Unify grew, the team discovered that their workflow of sending demo requests directly to Slack wasn&#x27;t sustainable. What had worked for handling a few leads per week was now creating a revenue bottleneck, with the team spending hours weekly on researching, qualifying, and reaching out to inbound leads.</p><p>With just one sales rep and a founder handling sales, the inefficient routing system was already causing problems. Unify knew they needed a solution before expanding their sales team. Though the growth team created a temporary fix using a Webflow form, Calendly scheduling, and numerous Zapier automations syncing to Salesforce, it wasn&#x27;t enough.</p><p>As the growth team began managing account ownership for meeting scheduling and routing, they realized they needed a more scalable solution—especially with an upcoming fundraising announcement. This is when Default stepped in.</p><p>‍</p><p>{{testimonial-1}}</p><p>‍</p><h2>Solution</h2><h3><strong>Use case #1: Automating inbound scheduling &amp; routing</strong></h3><p>Unify&#x27;s first major win was automating inbound with fast scheduling, accurate routing, real-time enrichment, and proper CRM data hygiene. Default captured inbound pipeline that Unify&#x27;s team generated and provided a much easier way to own any routing or scheduling logic changes without managing multiple solutions.</p><p>{{testimonial-2}}</p><p>‍</p><p>Default built for Unify this workflow:</p><ul role="list"><li>Upon form submission, a lead is enriched, qualified, and routed to the right queue</li><li>Default checks for existing accounts in Salesforce, then updates or creates a new one</li><li>In just a few seconds after form submission, Default displays the right rep&#x27;s calendar</li><li>After the meeting is booked, Default creates an opportunity in Salesforce and notifies a rep on Slack</li><li>If the meeting is not booked, Default triggers an Unify follow-up sequence</li></ul><p>‍</p><h3><strong>Use case #2: Outbound scheduling CRM automation</strong></h3><p>After automating Unify&#x27;s inbound funnel, the Default team built out additional workflows to support their outbound efforts. As reps started to book more outbound demos, routing, assignments, enrichment, and CRM data hygiene took too much of the sales teams&#x27; time.</p><p>{{testimonial-3}}</p><p>‍</p><p>Here is how Unify automated outbound scheduling:</p><ul role="list"><li>Once prospects schedule a time using the Default scheduling link, Default checks for an existing account</li><li>If an existing account is found, Default updates the record with up-to-date enrichment data and rep&#x27;s name</li><li>If there is no account found, Default creates a new one based on the prospect&#x27;s email and enrichment information</li><li>Each meeting is then reflected as a Salesforce event, and a new outbound opportunity</li></ul><p>‍</p><h2>Results</h2><p>Thanks to Default, Unify was able to build a scalable inbound and outbound scheduling infrastructure that helped them capitalize on a massive fundraising announcement. During the weeks following the Series A announcement, Unify scheduled and routed over 500 inbound opportunities, generating over $7M in pipeline.</p><p>By implementing a proper inbound infrastructure well ahead of the announcement, Unify was able to increase their inbound conversion rates and prepare for the most successful outcomes of marketing activity without worrying about misrouted leads, poor scheduling systems, and lack of CRM data hygiene.</p></div></div><div id="w-node-_3711bec3-8233-9492-6034-433c13efdce9-13efdce7" role="listitem" class="customer-stories-cms-item w-dyn-item"><a href="/case-study/how-openphone-cut-speed-to-lead-by-67-with-default" class="customer_callout is--metrics-testimonial is--grid w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc6e8bdd71cbd0621b99_OP_Full_Horizontal_Default.svg%201.svg" loading="lazy" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="metrics-testimonials-wrapper"><p class="text-size-xlarge text-style-3lines">Moving to Default has been a game-changer for our lead routing, giving us full visibility into where our leads are going.</p><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">67%</div><div class="text-size-small text-style-muted">lower speed-to-lead</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">5x</div><div class="text-size-small text-style-muted">less time spent on misrouted leads</div></div></div></div><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b54254df8b027a79b55907_1732297009693.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Mak Reed</div><div class="text-size-small text-style-muted">Senior RevOps Manager at OpenPhone</div></div></div></a><a href="/case-study/how-openphone-cut-speed-to-lead-by-67-with-default" class="customer_callout is--testimonial is--grid w-inline-block"><div class="metrics-testimonials-wrapper gap-1d25"><p class="text-size-xlarge text-style-3lines">Moving to Default has been a game-changer for our lead routing, giving us full visibility into where our leads are going.</p><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-logo-wrapper mobile-down"><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b54254df8b027a79b55907_1732297009693.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Mak Reed</div><div class="text-size-small text-style-muted">Senior RevOps Manager at OpenPhone</div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcc6e8bdd71cbd0621b99_OP_Full_Horizontal_Default.svg%201.svg" loading="lazy" alt="" class="customer-callout-logo"/></div></a><a href="/case-study/how-openphone-cut-speed-to-lead-by-67-with-default" class="customer_callout is--text-metric w-inline-block"><div class="flex-vertical align-left gap-1d25"><p class="heading-style-h3">How OpenPhone cut speed-to-lead by 67% with Default</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b54254df8b027a79b55907_1732297009693.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Mak Reed</div><div class="text-size-small text-style-muted">Senior RevOps Manager at OpenPhone</div></div></div></div><div class="button-black max-width-full"><div class="flex-vertical align-left"><div>Read story</div><div class="text-style-xmuted">3 min read</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></a><a href="/case-study/how-openphone-cut-speed-to-lead-by-67-with-default" class="customer_callout is--text-metric-testimonial w-inline-block"><div class="flex-vertical align-left gap-d5"><p class="heading-style-h2">67%</p><div class="text-size-small text-style-muted">lower speed-to-lead</div></div><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">Moving to Default has been a game-changer for our lead routing, giving us full visibility into where our leads are going.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b54254df8b027a79b55907_1732297009693.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Mak Reed</div><div class="text-size-small text-style-muted">Senior RevOps Manager at OpenPhone</div></div></div></div></a><a style="background-image:url(&quot;https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b293fcde3cbfa46377973a_case%20study%20wrapper-1.webp&quot;)" href="/case-study/how-openphone-cut-speed-to-lead-by-67-with-default" class="customer_callout is--cover w-inline-block"><div class="flex-vertical gap-1d25"><p class="heading-style-h3">How OpenPhone cut speed-to-lead by 67% with Default</p><div class="button-white is-small align-left"><div class="flex-vertical"><div>Read story</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28da89ae256cd6dc4d5d2_OpenPhone_iddDfghnAG_0.svg" loading="lazy" width="162" alt="" class="case-abs-logo"/></a><div id="rich-text" class="text-rich-text hide w-richtext"><h2>Challenge</h2><p>After raising their Series B, OpenPhone experienced a surge in demand across all customer segments. Both individual users and large enterprises went through the same inbound process, leading to slow response times and major inefficiencies for the sales team.</p><p>The team routed all leads—whether seeking to create an account or talk to sales—directly into Salesforce. Soon their CRM became cluttered with a mix of qualified prospects and junk leads.</p><p>To address this inbound routing and scheduling challenge, Mak Reed, OpenPhone&#x27;s Senior RevOps Manager, implemented Chili Piper. While it initially helped convert &quot;talk-to-sales&quot; leads into meetings, the solution proved too inflexible for OpenPhone&#x27;s go-to-market strategy.</p><p>The implementation left them with a fragmented workflow split between Chili Piper, Salesforce, Zapier, and extensive custom code—yet the core problem remained. OpenPhone&#x27;s RevOps team needed engineering support for even basic routing changes. That&#x27;s when Default stepped in.<br/><br/>{{testimonial-1}}</p><h2>Solution</h2><h3><strong>Use case #1: Automating inbound scheduling of high intent leads</strong></h3><p>OpenPhone&#x27;s first major win came from consolidating their inbound scheduling and routing logic into a single workflow canvas. Default&#x27;s team rebuilt OpenPhone&#x27;s workflow while providing RevOps support and regular Slack updates.</p><p>With real-time enrichment, OpenPhone eliminated both custom code and unnecessary Salesforce admin work. The built-in enrichment also improved their CRM data quality.</p><p>Now, OpenPhone&#x27;s inbound workflow looks like this:</p><ul role="list"><li>Upon form submission, a lead is enriched, qualified, and routed to the right queue</li><li>Default checks against leads, contacts, and accounts in Salesforce</li><li>Default updates found records or creates new ones using enrichment and the round-robin to determine the record owner</li><li>In just a few seconds after a form submission, Default displays the right rep’s calendar</li><li>After the meeting is booked, Default creates an event in Salesforce and notifies a rep on Slack</li><li>If the meeting is not booked, Default triggers an Outreach follow-up sequence</li></ul><p>‍</p><p>{{testimonial-2}}</p><p>‍</p><h3><strong>Use case #2: Routing self-serve signups to product specialists</strong></h3><p>With both sales-led and product-led approaches, OpenPhone needed precise lead qualification. Default enabled the team to convert free-plan signups into qualified opportunities by properly qualifying and routing them to product specialists, significantly increasing product-led pipeline generation.</p><p>Here is how OpenPhone leveraged Default to route signups?</p><ul role="list"><li>After a new form submission, check if the lead qualifies for a demo or if it should be sent to a product self-serve flow</li><li>If the lead was prompted to sign up, Default checks against all CRM records looking for a match</li><li>If a lead, contact, or account was found, an owner was immediately notified on Slack</li><li>If this was a new signup, a new lead object would be created and round-robined across product specialists working in the lead&#x27;s region</li></ul><p>‍</p><p>{{testimonial-3}}</p><p>‍</p><h2>Conclusion</h2><p>By integrating Default into their revenue and marketing processes, OpenPhone significantly improved the efficiency and effectiveness of their inbound operations. Default helped regain control over displaced tooling while contributing to decreased speed-to-lead and improved inbound conversion rates.</p><p>Speed-to-lead went down from 2.5 days to less than a couple of hours, proving a 67% performance improvement. Default scheduler allowed OpenPhone to increase inbound conversion rates by 17% while spending 5x less time on fixing queues and misrouted leads in Salesforce.</p></div></div><div id="w-node-_3711bec3-8233-9492-6034-433c13efdce9-13efdce7" role="listitem" class="customer-stories-cms-item w-dyn-item"><a href="/case-study/how-runway-10xed-gtm-efficiency-with-default" class="customer_callout is--metrics-testimonial is--grid w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28eb6796a335d9ca387a4_runway.svg" loading="lazy" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="metrics-testimonials-wrapper"><p class="text-size-xlarge text-style-3lines">Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the need for manual outreach.</p><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">400%</div><div class="text-size-small text-style-muted">increase in lead volume in the first 6 months</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10x</div><div class="text-size-small text-style-muted">higher GTM efficiency</div></div></div></div><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b542d6802bc45c7fc154b0_1718489624500.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Brandon Penn</div><div class="text-size-small text-style-muted">Head of Marketing at Runway</div></div></div></a><a href="/case-study/how-runway-10xed-gtm-efficiency-with-default" class="customer_callout is--testimonial is--grid w-inline-block"><div class="metrics-testimonials-wrapper gap-1d25"><p class="text-size-xlarge text-style-3lines">Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the need for manual outreach.</p><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-logo-wrapper mobile-down"><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b542d6802bc45c7fc154b0_1718489624500.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Brandon Penn</div><div class="text-size-small text-style-muted">Head of Marketing at Runway</div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28eb6796a335d9ca387a4_runway.svg" loading="lazy" alt="" class="customer-callout-logo"/></div></a><a href="/case-study/how-runway-10xed-gtm-efficiency-with-default" class="customer_callout is--text-metric w-inline-block"><div class="flex-vertical align-left gap-1d25"><p class="heading-style-h3">How Runway 10x’ed GTM efficiency with Default</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b542d6802bc45c7fc154b0_1718489624500.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Brandon Penn</div><div class="text-size-small text-style-muted">Head of Marketing at Runway</div></div></div></div><div class="button-black max-width-full"><div class="flex-vertical align-left"><div>Read story</div><div class="text-style-xmuted">3 min read</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></a><a href="/case-study/how-runway-10xed-gtm-efficiency-with-default" class="customer_callout is--text-metric-testimonial w-inline-block"><div class="flex-vertical align-left gap-d5"><p class="heading-style-h2">400%</p><div class="text-size-small text-style-muted">increase in lead volume in the first 6 months</div></div><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the need for manual outreach.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b542d6802bc45c7fc154b0_1718489624500.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Brandon Penn</div><div class="text-size-small text-style-muted">Head of Marketing at Runway</div></div></div></div></a><a style="background-image:url(&quot;https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b29406d7d4e41d3aba2eaa_case%20study%20wrapper-3.webp&quot;)" href="/case-study/how-runway-10xed-gtm-efficiency-with-default" class="customer_callout is--cover w-inline-block"><div class="flex-vertical gap-1d25"><p class="heading-style-h3">How Runway 10x’ed GTM efficiency with Default</p><div class="button-white is-small align-left"><div class="flex-vertical"><div>Read story</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b29a90f1f7f9e7e7fc1720_runway.svg" loading="lazy" width="162" alt="" class="case-abs-logo"/></a><div id="rich-text" class="text-rich-text hide w-richtext"><h2>Challenge</h2><p>As Runway started to gain more demand from CFOs and finance leaders, the initial inbound funnel consisted of the HubSpot form and a few repeatedly breaking Zapier workflows. When Brandon Penn, the Head of Marketing, joined, he knew he needed to increase the efficiency of GTM operations as inbound was driving over 70% of pipeline.</p><p>Reps wasted time chasing leads, updating HubSpot, and requiring constant workflow troubleshooting. As Runway started scaling marketing efforts and planned to triple its sales team size, they needed a solution that would help them regain operational control and allow qualified leads to schedule a meeting with a queue of AEs.</p><p>The marketing team explored relying on HubSpot&#x27;s built-in scheduling and workflow functionality but was blocked by a lack of customization and complex routing logic based on contact ownership or enrichment. Runway found themselves in a situation where they needed to hire HubSpot experts just to help manage inbound operations. This is where Default step in.</p><p>‍</p><p>{{testimonial-1}}</p><p>‍</p><h2>Solution</h2><h3><strong>Use case #1: Automated inbound scheduling</strong></h3><p>Within 24 hours of adopting Default, Runway created their first workflow and retired HubSpot scheduling—thanks to Default&#x27;s implementation team and ongoing Slack support.</p><p>Default’s scheduling and routing allowed the Runway team to build complex routing logic, improve scheduler speed, and book more inbound meetings from demo requests. All within days of getting started on Default.</p><p>Now, Runway’s workflow looks like this:</p><ul role="list"><li>After a demo submission, Default enriches with Clearbit and ChatGPT to gather additional financial information about the lead’s company</li><li>Default then qualified and looked for existing contact in HubSpot</li><li>If the contact was owned by a rep, their calendar would pop in 1/10 of a second</li><li>If the contact was new, the workflow would round-robin the lead and show the next person’s calendar</li><li>After the meeting was scheduled, Default would notify the rep on Slack, create a HubSpot meeting, and create a task for a rep to review AI sales research</li><li>If the meeting was not booked, Default would trigger an automated Outreach follow-up sequence to convert a lead into pipeline</li></ul><p>‍</p><p>{{testimonial-2}}</p><p>‍</p><h3><strong>Use case #2: Event &amp; webinar pipeline automation</strong></h3><p>After successfully tripling inbound lead volume with Default, Runway built another workflow that would 10x pipeline generation from events and webinars. As Runway’s marketing team scaled event effort, they needed a way to route, distribute, assign, and convert leads into demos on reps’ calendars.</p><p>Runway leveraged Default to automate lead follow-up after a new contact was added to HubSpot from an event or webinar to then enroll into custom event-specific sequences and create engagements to improve ROI tracking of each offline marketing activity.</p><p>Here is what Runway has built:</p><ul role="list"><li>After a contact was added from an event, Default would see if there has been any recent activity</li><li>If the contact hasn’t been engaged, Default would route to a rep, enroll into a sequence</li><li>If the contact had a recent engagement, Default would alter the contact owner with a customer Slack, including the necessary context for a personalized follow-up</li></ul><p>‍</p><p>{{testimonial-3}}</p><p>‍<br/></p><h2>Results</h2><p>By implementing Default, Runway was able to efficiently scale their go-to-market motion, triple the size of their sales team, and triple the number of inbound leads. Default allowed Runway to be 10x more effective in managing inbound operations and spinning up new marketing channels.</p><p>Default’s white glove onboarding experience and “one Slack away” customer success policy help Runway’s marketing focus on driving a measurable impact on inbound pipeline growth.</p></div></div><div id="w-node-_3711bec3-8233-9492-6034-433c13efdce9-13efdce7" role="listitem" class="customer-stories-cms-item w-dyn-item"><a href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--metrics-testimonial is--grid w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28ffe9d576cac21c31e6a_blnd.svg" loading="lazy" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="metrics-testimonials-wrapper"><p class="text-size-xlarge text-style-3lines">Default integrates across our GTM ops, so we didn’t have to choose a standalone tool and connect it to a thousand other systems.</p><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10,000</div><div class="text-size-small text-style-muted">inbound leads routed in first 6 months</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">10x</div><div class="text-size-small text-style-muted">higher inbound demo quality</div></div></div></div><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b541e042021b59383323fd_T04HX7DATJL-U04HL5KEZ5F-8476bd343d57-512.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Isaiah Granet</div><div class="text-size-small text-style-muted">CEO at Bland AI</div></div></div></a><a href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--testimonial is--grid w-inline-block"><div class="metrics-testimonials-wrapper gap-1d25"><p class="text-size-xlarge text-style-3lines">Default integrates across our GTM ops, so we didn’t have to choose a standalone tool and connect it to a thousand other systems.</p><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-logo-wrapper mobile-down"><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b541e042021b59383323fd_T04HX7DATJL-U04HL5KEZ5F-8476bd343d57-512.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Isaiah Granet</div><div class="text-size-small text-style-muted">CEO at Bland AI</div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b28ffe9d576cac21c31e6a_blnd.svg" loading="lazy" alt="" class="customer-callout-logo"/></div></a><a href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--text-metric w-inline-block"><div class="flex-vertical align-left gap-1d25"><p class="heading-style-h3">How Bland scaled to 10,000 inbound leads on Default</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b541e042021b59383323fd_T04HX7DATJL-U04HL5KEZ5F-8476bd343d57-512.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Isaiah Granet</div><div class="text-size-small text-style-muted">CEO at Bland AI</div></div></div></div><div class="button-black max-width-full"><div class="flex-vertical align-left"><div>Read story</div><div class="text-style-xmuted">3 min read</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></a><a href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--text-metric-testimonial w-inline-block"><div class="flex-vertical align-left gap-d5"><p class="heading-style-h2">10,000</p><div class="text-size-small text-style-muted">inbound leads routed in first 6 months</div></div><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">Default integrates across our GTM ops, so we didn’t have to choose a standalone tool and connect it to a thousand other systems.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b541e042021b59383323fd_T04HX7DATJL-U04HL5KEZ5F-8476bd343d57-512.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Isaiah Granet</div><div class="text-size-small text-style-muted">CEO at Bland AI</div></div></div></div></a><a style="background-image:url(&quot;https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b294162a20f7fecf7082c6_case%20study%20wrapper-2.webp&quot;)" href="/case-study/how-bland-scaled-to-10-000-inbound-leads-on-default" class="customer_callout is--cover w-inline-block"><div class="flex-vertical gap-1d25"><p class="heading-style-h3">How Bland scaled to 10,000 inbound leads on Default</p><div class="button-white is-small align-left"><div class="flex-vertical"><div>Read story</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b29a86b592a245e43636e6_bland.svg" loading="lazy" width="162" alt="" class="case-abs-logo"/></a><div id="rich-text" class="text-rich-text hide w-richtext"><h2>Challenge</h2><p>Bland&#x27;s first marketing launch generated so many inbound leads that the team struggled to keep up. After their initial viral social post, they spent days sifting through hundreds of leads to identify ideal buyers. Their initial inbound workflow relied on a multi-page Typeform that redirected to Calendly, which then sent scheduled meetings to Salesforce through several Zapier workflows.</p><p>As Bland started to scale marketing activities, they realized they couldn&#x27;t rely on multiple solutions to qualify and schedule inbound leads. The lack of visibility into leads who submitted demo requests but never scheduled them was estimated to cost $500,000 in lost pipeline.</p><p>With increasing demand for AI tooling and Bland&#x27;s products, the founders needed to improve their existing inbound operations. Isaiah Granet, Bland&#x27;s CEO, wanted to solve this problem before their next big marketing campaign, which was expected to generate thousands of inbound demos. This led them to Default.</p><p>‍</p><p>{{testimonial-1}}</p><p>‍</p><h2>Solution</h2><h3><strong>Use case #1: Automated inbound scheduling and qualification</strong></h3><p>Within hours of getting started on Default, Bland&#x27;s team created its first workflow that qualified prospects based on real-time enrichment, doubled inbound conversion rates, synced data back to Salesforce, and automatically followed up with leads who dropped off during the demo booking process.</p><p>By automating inbound scheduling with Default, Bland&#x27;s team capitalized on all inbound marketing activities and improved individual rep performance through more accurate routing and qualification.</p><p>Thanks to Default, Bland efficiently qualified, routed, and scheduled over 2,000 leads following a viral product announcement on social media — a process that would have been almost impossible without Default.</p><p>Now Bland’s workflow looks like this:</p><ul role="list"><li>After a form submission, Default enriches the lead with latest company size and revenue metrics</li><li>If a lead matches size and revenue criteria, it’s put thought appropriate a queue</li><li>Within 1/10 of a second after submission, Default shows the scheduler and updates required Salesforce contact and account record</li><li>If a lead doesn’t size and revenue criteria, it’s routed to a self-serve signup and send a slack notification prompting the team to review leads details</li></ul><p>‍</p><p>{{testimonial-2}}</p><p>‍</p><h3><strong>Use case #2: GTM tech stack consolidation</strong></h3><p>Using Default, Bland built a robust scheduling and routing infrastructure that supported their growth from seed to Series B in just over a year. By bundling forms, demo scheduling, enrichment, AI qualification, and marketing attribution, Bland scaled more efficiently.</p><p>Default streamlined Bland&#x27;s go-to-market operations by consolidating their fragmented tech stack and creating a single source of truth for inbound operations.</p><p>‍</p><p>{{testimonial-3}}</p><p>‍</p><h2>Results</h2><p>By investing in proper inbound infrastructure, Bland successfully replicated and capitalized on early signs of product-market fit. Thanks to Default, Bland&#x27;s team increased inbound lead volume 5x in the last 6 months and grew qualified inbound demos nearly 10x.</p><p>Default&#x27;s platform helped Bland save valuable time during their hyper-growth phase, boost inbound conversion rates, and eliminate hundreds of hours of unnecessary revenue operations tasks.</p></div></div><div id="w-node-_3711bec3-8233-9492-6034-433c13efdce9-13efdce7" role="listitem" class="customer-stories-cms-item w-dyn-item"><a href="/case-study/how-rootly-orchestrated-salesforce-hubspot-to-double-gtm-efficiency" class="customer_callout is--metrics-testimonial is--grid w-inline-block"><div class="customer-logo-wrapper"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcced20d4f92fc237cd8e_Group.svg" loading="lazy" alt="" class="customer-callout-logo"/><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="metrics-testimonials-wrapper"><p class="text-size-xlarge text-style-3lines">My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive than Chili Piper.</p><div class="customer-callout-stats"><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">23%</div><div class="text-size-small text-style-muted">higher inbound conversions</div></div><div class="flex-vertical align-left gap-d25"><div class="text-size-medium">15%</div><div class="text-size-small text-style-muted">increase in product-led pipeline</div></div></div></div><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b5435c72c5887ba3928c18_1608064947611.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Liza Dukhova</div><div class="text-size-small text-style-muted">RevOps Manager at Rootly</div></div></div></a><a href="/case-study/how-rootly-orchestrated-salesforce-hubspot-to-double-gtm-efficiency" class="customer_callout is--testimonial is--grid w-inline-block"><div class="metrics-testimonials-wrapper gap-1d25"><p class="text-size-xlarge text-style-3lines">My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive than Chili Piper.</p><div class="button-black is-small"><div>Read story</div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><div class="customer-logo-wrapper mobile-down"><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b5435c72c5887ba3928c18_1608064947611.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Liza Dukhova</div><div class="text-size-small text-style-muted">RevOps Manager at Rootly</div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67afcced20d4f92fc237cd8e_Group.svg" loading="lazy" alt="" class="customer-callout-logo"/></div></a><a href="/case-study/how-rootly-orchestrated-salesforce-hubspot-to-double-gtm-efficiency" class="customer_callout is--text-metric w-inline-block"><div class="flex-vertical align-left gap-1d25"><p class="heading-style-h3">How Rootly orchestrated Salesforce &amp; HubSpot to double GTM efficiency</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b5435c72c5887ba3928c18_1608064947611.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Liza Dukhova</div><div class="text-size-small text-style-muted">RevOps Manager at Rootly</div></div></div></div><div class="button-black max-width-full"><div class="flex-vertical align-left"><div>Read story</div><div class="text-style-xmuted">3 min read</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></a><a href="/case-study/how-rootly-orchestrated-salesforce-hubspot-to-double-gtm-efficiency" class="customer_callout is--text-metric-testimonial w-inline-block"><div class="flex-vertical align-left gap-d5"><p class="heading-style-h2">23%</p><div class="text-size-small text-style-muted">higher inbound conversions</div></div><div class="flex-vertical align-left gap-d5"><p class="text-style-3lines">My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive than Chili Piper.</p><div class="person_component"><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b5435c72c5887ba3928c18_1608064947611.webp" loading="lazy" alt="" class="headshot-image"/><div class="flex-vertical align-left"><div class="text-size-small text-style-muted">Liza Dukhova</div><div class="text-size-small text-style-muted">RevOps Manager at Rootly</div></div></div></div></a><a style="background-image:url(&quot;https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b2942cfc84f0c5563dd982_case%20study%20wrapper.webp&quot;)" href="/case-study/how-rootly-orchestrated-salesforce-hubspot-to-double-gtm-efficiency" class="customer_callout is--cover w-inline-block"><div class="flex-vertical gap-1d25"><p class="heading-style-h3">How Rootly orchestrated Salesforce &amp; HubSpot to double GTM efficiency</p><div class="button-white is-small align-left"><div class="flex-vertical"><div>Read story</div></div><div class="button-arrow w-embed"><svg width="100%" height="100%" viewBox="0 0 10 9" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M10 4.5C10 4.67213 9.92782 4.84426 9.80566 4.96086L6.34647 8.4145C6.21321 8.5422 6.0633 8.60328 5.90783 8.60328C5.55247 8.60328 5.29706 8.35342 5.29706 8.01472C5.29706 7.83704 5.36924 7.68157 5.48584 7.57052L6.65741 6.38229L8.11771 5.05525L6.90727 5.12188H0.632982C0.255414 5.12188 0 4.87202 0 4.5C0 4.13354 0.255414 3.88368 0.632982 3.88368H6.90727L8.11216 3.95031L6.65741 2.62327L5.48584 1.43504C5.36924 1.31844 5.29706 1.16852 5.29706 0.990843C5.29706 0.652142 5.55247 0.396729 5.90783 0.396729C6.0633 0.396729 6.21877 0.463358 6.35758 0.596617L9.80566 4.0447C9.92782 4.1613 10 4.33343 10 4.5Z" fill="currentColor"/>
</svg></div></div></div><img src="https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/67b29a743db01bde1b7b3933_rootly.svg" loading="lazy" width="162" alt="" class="case-abs-logo"/></a><div id="rich-text" class="text-rich-text hide w-richtext"><h2>Challenge</h2><p>When a new marketing leader joined Rootly, the team needed to quickly implement technology to scale their marketing efforts. Liza Dukhova, RevOps Manager at Rootly, took charge of managing inbound operations.</p><p>Their process relied on a complex web of tools: HubSpot forms, Chili Piper scheduling, Salesforce workflows, and numerous Zapier automations. As marketing channels expanded, managing revenue operations became increasingly difficult. More than 5% of leads were misrouted or lost when parts of this cobbled-together workflow failed.</p><p>Each demo request followed a convoluted path: it started in HubSpot, moved to Chili Piper for rep routing based on Salesforce data, and then — after a successful booking — another workflow attempted to sync data between the CRMs and create a Salesforce opportunity. This worked in theory, but reality proved messier.</p><p>The RevOps team found themselves constantly switching between Salesforce, HubSpot, and Chili Piper — troubleshooting even simple issues required checking multiple systems. With vendors pointing fingers at each other and the team spending full days on troubleshooting, they needed a new solution that could natively support both Salesforce and HubSpot.</p><p>‍</p><p>{{testimonial-1}}</p><p>‍</p><h2>Solution</h2><h3><strong>Use case #1: Automate inbound scheduling</strong></h3><p>Within weeks of implementing their first workflow, the Rootly team achieved higher inbound conversions and reduced lead drop-off. The team recovered most qualified leads through Default&#x27;s &quot;meeting not booked&quot; automations when prospects didn&#x27;t schedule after form submission.</p><p>By implementing Default&#x27;s inbound scheduling and lead follow-up system with automatic Outreach sequence enrollment, Rootly generated 10% more inbound demos within 4 weeks—all supported by the Default team via Slack.</p><p>Now, Rootly&#x27;s inbound flow looks like this:</p><ul role="list"><li>After a form submission, Default enriches each lead</li><li>Default then checks for records in Salesforce and HubSpot</li><li>If a lead is unowned, Default round-robins and shows the next person&#x27;s calendar</li><li>If a lead is owned, the Account owner&#x27;s calendar is displayed</li><li>After the meeting is booked, Default sends a custom Slack alert with context from all systems</li><li>If the meeting is not booked, Default enrolls a lead into an Outreach sequence and alerts the sales team on Slack</li></ul><p>‍</p><p>{{testimonial-2}}</p><p>‍</p><h3><strong>Use case #2: Route product signups</strong></h3><p>After implementing Default, Rootly expanded its lead capture methods through content forms and free trial signups to boost pipeline generation. The RevOps team now automatically routes, enriches, and assigns product signups to specific sales representatives. This streamlined workflow has boosted Rootly&#x27;s product-led pipeline by 15% within two months while enabling the team to support new marketing initiatives more quickly.</p><p>‍</p><p>{{testimonial-3}}</p><p>‍</p><h3><strong>Use case #3: Selective CRM sync</strong></h3><p>Unlike their previous scheduling tool that was limited to integrating with just one CRM system, Rootly found Default&#x27;s workflow builder more versatile. The team created a selective CRM sync that automatically transfers marketing attribution data to Salesforce opportunities upon meeting bookings.</p><p>With Default, Rootly cut down several hours of weekly troubleshooting time and streamlined their revenue operations processes, boosting overall efficiency for both sales and marketing teams.</p><p>‍</p><p>{{testimonial-4}}</p><p>‍</p><h2>Results</h2><p>After their previous Chili Piper and Zapier workflows underperformed, Default emerged as the ideal solution for Rootly. The switch delivered impressive results: a 23% improvement in inbound conversion rates, 15% more pipeline from product-led growth, and doubled efficiency in revenue operations.</p><p>With Default, Rootly restored control over their fragmented workflows and strengthened collaboration between sales, marketing, and revenue teams.</p></div></div></div></div></div></div></section><section class="section"><div class="padding-global padding-section-medium"><div class="container-large"><div class="cta_component"><div class="header-wrapper is--cta"><div class="cta-wrapper"><h2 class="heading-style-large">Accelerate your growth with Default.</h2><div id="Email-2" class="form_component w-form"><form id="Email-2" name="wf-form-Sign-Up-Form" data-name="Sign Up Form" method="get" class="form_form" data-wf-page-id="678f40d4dda051e3ab656438" data-wf-element-id="c6b3e62f-cba4-731a-dc5f-0371ae5c46f1"><div class="single-form-wrapper is-small-hero"><input class="form_input is-small-hero w-input" maxlength="256" name="Email-2" data-name="Email 2" placeholder="What’s your work email?" type="email" id="Email-2" required=""/><input type="submit" data-wait="Please wait..." class="button-purple is-form-submit w-button" value="See Default in action"/></div></form><div class="form_message-success w-form-done"><div>Qualifying...</div></div><div class="form_message-error w-form-fail"><div>Oops! 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Whois info of domain

Domain Name: ITPHB.COM

Registry Domain ID: 2210175947_DOMAIN_COM-VRSN

Registrar WHOIS Server: grs-whois.hichina.com

Registrar URL: http://www.net.cn

Updated Date: 2025-01-08T06:00:35Z

Creation Date: 2018-01-08T05:19:11Z

Registry Expiry Date: 2026-01-08T05:19:11Z

Registrar: Alibaba Cloud Computing (Beijing) Co., Ltd.

Registrar IANA ID: 420

Registrar Abuse Contact Email: [email protected]

Registrar Abuse Contact Phone: +86.95187

Domain Status: ok https://icann.org/epp#ok

Name Server: DNS10.HICHINA.COM

Name Server: DNS9.HICHINA.COM

DNSSEC: unsigned

URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/

>>> Last update of whois database: 2025-05-03T23:01:32Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the

by the following terms of use: You agree that you may use this Data only

to: (1) allow, enable, or otherwise support the transmission of mass

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