301 Moved Permanently means that the requested resource has been permanently moved to a new URL. All future requests should use the new address.
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200 OK is a standard successful HTTP server response. It means that the client’s request (e.g., from a browser) was successfully processed, and the server is delivering the requested data.
The user receives content without errors, and the page or application functions properly. If Code 200 is accompanied by data, the browser or program processes and displays it to the user.
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class="page-collection"> <a href="/about" rel="page" class="transition-link">C.V.</a> </li> <li class="page-collection"> <a href="/contact" rel="page" class="transition-link">Contact</a> </li> </ul> </nav> </header> <div class="sqs-cart-dropzone"></div> <section id="container" class="index"> <div id="container-content" class="container-content" data-content-field="main-content"> <!-- Project Detail --> <div id="project"> <div class="project-item clearfix visually-hidden" data-dynamic-href="/anwb/" data-type-name="gallery" > <div class="meta"> <h1>ANWB</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- retail / online -<br><strong>Door-to-door brochures</strong> </p><p class="" style="white-space:pre-wrap;">Let’s go! ANWB is your ideal travel companion and that’s communicated omnichannel to more than 4.4 million ANWB-members. ‘The Champion’ monthly magazine, website, newsletters, POS, shops and of course the door-to-door brochures, circulation of 4 million, full with outdoor clothing, hiking boots, travel gear and Member Benefit. Every two weeks an adventure.</p><p class="" style="white-space:pre-wrap;">Agency: <br>JUMP! Retail</p><p class="" style="white-space:pre-wrap;">Concept & creative direction:<br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Photography: <br>Dana van Leeuwen, Mark de Rouw</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="59116930bf629a03c2efa11e" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493758684982-G8EYIP7ZERZ1DCX0G7G8/_S9C3555.jpg" data-record-type="" data-full-url="/anwb" data-title="ANWB"></span> </div> </div> <div class="gallery" id="detail_59088feb03596e470a42c5c7"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/new-gallery/" data-type-name="gallery" > <div class="meta"> <h1>Schiphol</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- retail -</p><p class="" style="white-space:pre-wrap;"><strong>Special Offers Brochure</strong></p><p class="" style="white-space:pre-wrap;">Schiphol Airport, one of Europe’s largest airports, is visited every year by more than 68 million travelers. Many passers-by have to wait for their flight or transfer. While waiting they can shop ‘tax free’ in more than 50 shops in the terminals. The brochure, including over 100 special offers, is distributed every two months.</p><p class="" style="white-space:pre-wrap;">Agency:<br>JUMP! Retail</p><p class="" style="white-space:pre-wrap;">Design & creative direction: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Photography: <br>Elmar Krop, Grafimedia</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="652978d9a6c2251f1eadfe55" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1529311415482-9R9Y74UPPWV0FH1UNYSY/schiphol-tbv-thtot-website.jpg" data-record-type="" data-full-url="/new-gallery" data-title="Schiphol"></span> </div> </div> <div class="gallery" id="detail_5b27705e352f53967a7cb2d7"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/intratuin/" data-type-name="gallery" > <div class="meta"> <h1>Intratuin</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- retail / online -<br><strong>Door-to-door brochures</strong> </p><p class="" style="white-space:pre-wrap;">The brochures of Intratuin gardening are a jewel on your doormat, full of inspiration, and the newest garden and deco trends. It’s not without reason that this brochure is awarded the Retail Brochure Professional Prize year after year.</p><p class="" style="white-space:pre-wrap;">Agency: <br>JUMP! Retail</p><p class="" style="white-space:pre-wrap;">Concept & art direction: <br>Ine Reijnen, Jacqueline Donker, Monique Nardten</p><p class="" style="white-space:pre-wrap;">Photography: <br>Marlies Hofstede</p><p class="" style="white-space:pre-wrap;">Styling: <br>Nicole de Werk</p><p class="" style="white-space:pre-wrap;"><strong>Website</strong> <br>In a time that websites were not that inspirational, Intratuin was at the forefront. This website isn’t live anymore.</p><p class="" style="white-space:pre-wrap;">Concept & design: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Technique: <br>Greenorange</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="6327801d406ff07071bfbb4a" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493755053401-ZF5SYYPKPZZJCXNB1DHJ/IT-periode-10-2016-MH-4137.jpg" data-record-type="" data-full-url="/intratuin" data-title="Intratuin"></span> </div> </div> <div class="gallery" id="detail_5908968029687f9f3dfa9c2e"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/hema-international/" data-type-name="gallery" > <div class="meta"> <h1>HEMA International</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- retail -<br><strong>Pfiffig im Alltag, klein im Preis</strong> <br>(smart in everyday life, small in price)</p><p class="" style="white-space:pre-wrap;">HEMA, the most fun brand in the Netherlands, is also available in Belgium, France, Germany and other European countries. These shops have their own formula and assortment. That’s why a special catalogue was developed, with the same fresh identity. Also Summer and Christmas flyers were designed and distributed, among a package of opening flyers, ads, posters, billboards, POS, member-gets-member promotions and newsletters for the new stores.</p><p class="" style="white-space:pre-wrap;">Agency:<br>JUMP! Retail, Doom&Dickson</p><p class="" style="white-space:pre-wrap;">Concept and design:<br>Ine Reijnen</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="592031aa59cc68d09fc86ebf" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493821343911-35S2VGBUWHHA8IEJ48WQ/hint-roze.jpg" data-record-type="" data-full-url="/hema-international" data-title="HEMA International"></span> </div> </div> <div class="gallery" id="detail_59089228ff7c50e703f49d18"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/hilfigerdenim/" data-type-name="gallery" > <div class="meta"> <h1>Hilfiger Denim</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- online / event -<br><strong>Rock Your Bottom</strong></p><p class="" style="white-space:pre-wrap;">An interactive, multi media Hilfiger Denim fit guide with a touchscreen in Milano, Italy. Through a quick test you will discover which type you are and what jeans you fit best. A webcam took a picture that was projected XXL on buildings in Milano on Saturday nights. The jeans test was accompanied by a hypnotizing screensaver and window stickers.</p><p class="" style="white-space:pre-wrap;"><strong>Hilfiger Denim website <br></strong>An inspiring website, with fashion images, shot in the famous Neon Boneyard near Las Vegas, USA. Including an interactive fit guide.</p><p class="" style="white-space:pre-wrap;"><strong>Joyride event <br></strong>A promotion with ELLEgirl Magazine to celebrate the opening of the Hilfiger Denim store in Amsterdam’s PC Hooftstraat. More than 15,000 young women applied on ellegirl.nl and 200 winners could pick-up a Limited Edition ELLEgirl Jeans in Amsterdam. The PC Hooft Street was filled with muscle cars (and muscle boys) and long waiting lines. Logo, POS, ads, banners, e-dm and 8 muscle cars.</p><p class="" style="white-space:pre-wrap;">Agency:<br>Tommy Hilfiger Europe / Hilfiger Denim</p><p class="" style="white-space:pre-wrap;">Concept en art direction:<br>Ine Reijnen, Jristian Limsico, Marcel Bos</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="5908d5a259cc68f7ff1b74ba" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493744361053-C5HF5RMHEX94J2CBV992/Hilfiger+rock+your+bottom.jpg" data-record-type="" data-full-url="/hilfigerdenim" data-title="Hilfiger Denim"></span> </div> </div> <div class="gallery" id="detail_590896ba17bffc913c61ca57"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/hema/" data-type-name="gallery" > <div class="meta"> <h1>HEMA</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- retail -<br><strong>Door-to-door brochures, brand activation, POS</strong> </p><p class="" style="white-space:pre-wrap;">The HEMA brochures go with the seasons. In springtime styling your home and garden, at Easter the tastiest chocolate Easter Bunnies and the best Easter brunch table. In summertime a refreshing jump in the water with tons of colorful inflatables. Cosy living in autumn. HEMA makes your life easier and more fun. </p><p class="" style="white-space:pre-wrap;">Agency: <br>JUMP! Retail</p><p class="" style="white-space:pre-wrap;">Art direction: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Copy: <br>Dieuwke Reehoorn</p><p class="" style="white-space:pre-wrap;">Photography: <br>Simon Wald-Lasowski, Chantal Spieard, <br>Dana van Leeuwen, Alek Bruessing.</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="6328784fe170243bc4d2579b" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493756518641-N4IIJO1X5I4TOCXCB77E/hema-simon-wald-losowski.jpg" data-record-type="" data-full-url="/hema" data-title="HEMA"></span> </div> </div> <div class="gallery" id="detail_590896ed29687f9f3dfaa2df"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/tommy-hilfiger/" data-type-name="gallery" > <div class="meta"> <h1>Tommy Hilfiger</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- activatie / online -<br><strong>Easy Riders</strong></p><p class="" style="white-space:pre-wrap;">A zigzag folder with a red transparant sleeve that makes the text disappear. The new collection Hilfiger Kids in a cool style. </p><p class="" style="white-space:pre-wrap;"><strong>Catch a sweater online game</strong> <br>An exciting pan-European interactive Hilfiger Kids Game: Catch a Sweater & Catch a Badge. Shoot your sling and catch a sweater. Use your butterfly net to collect five badges. Patch the badges on the sweater your sweater and win your self designed unique sweater. </p><p class="" style="white-space:pre-wrap;">Agency: <br>Tommy Hilfiger Europe</p><p class="" style="white-space:pre-wrap;">Concept and art direction: <br>Ine Reijnen, Jristian Limsico, Marcel Bos</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="5909edc203596e669d3855a8" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493822903591-NGJWKWBM4IMRKVEKUR7P/hilfiger-boys.jpg" data-record-type="" data-full-url="/tommy-hilfiger" data-title="Tommy Hilfiger"></span> </div> </div> <div class="gallery" id="detail_5908972437c581f99ce4afd7"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/omroepmax/" data-type-name="gallery" > <div class="meta"> <h1>Omroep MAX</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- online -</p><p class="" style="white-space:pre-wrap;">From the founding of broadcasting company Omroep MAX in 2002, I designed many websites and platforms, email newsletters, logos, interactive guides, forms, players, webshops; like Omroep MAX, MAX Vandaag, MAX Maakt Mogelijk, 50plusnet.nl. Also customer journeys, sub sites for radio and TV shows within NPO portals. Most of the websites were adjustable and easy to redesign for a new season. Some examples.</p><p class="" style="white-space:pre-wrap;"> <strong>Heel Holland Bakt</strong> <br> One of the most popular shows of Omroep MAX (after The Great British Bake Off). Every year the tasty design was updated and all recipes could be found on the website.</p><p class="" style="white-space:pre-wrap;">Client: <br>Omroep MAX</p><p class="" style="white-space:pre-wrap;">Design: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Technique: <br>Youwe</p><p class="" style="white-space:pre-wrap;"><strong>MAX Vandaag (MAX Today)</strong> <br>A very extensive web portal with all content that you can think of for anybody aged 50 and over. News, tips, surveys, community, recipes, courses, and a complete medical encyclopedia. Besides the portal a weekly email newsletter was developed.</p><p class="" style="white-space:pre-wrap;">Design: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Technique: <br>Roquin</p><p class="" style="white-space:pre-wrap;"><strong>50plusnet.nl</strong> <br>With more than 50,000 active members 50plusnet is the largest community for eldery people in the Netherlands. With a lot of functionality, clubs, fora, and match making. A great way for the elders to prevent loneliness, make new friends, join getaways and be active together.</p><p class="" style="white-space:pre-wrap;">Design: <br>Ine Reijnen</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="63287d4db838023882f798d8" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1502348363218-326OCTENS1WHJNFDHKPI/2017HHB0354framboos.jpg" data-record-type="" data-full-url="/omroepmax" data-title="Omroep MAX"></span> </div> </div> <div class="gallery" id="detail_5908973446c3c49694b880c4"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/albertheijn/" data-type-name="gallery" > <div class="meta"> <h1>Albert Heijn</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- online -<br><strong>Allerhande.nl</strong><br>Besides the regular AH.nl supermarket website and online Allerhande Award, I co-designed Allerhande.nl. Allerhande, the most popular cooking magazine in the Netherlands, became a mouth watering online platform, full of inspiration. Every week new content was posted, tips, videos and tons of recipes. Allerhande.nl was awarded with a Fabbie Award, two SMIN Awards and nominated for a Dutch Interactive Award.</p><p class="" style="white-space:pre-wrap;">Agency: <br>Fabrique</p><p class="" style="white-space:pre-wrap;">Concept and design: <br>Ine Reijnen, Patrick Sanwikarja, Sanne Wijbenga, Sander van Houdt, Thomas Moes, Studio Room.</p><p class="" style="white-space:pre-wrap;">Technique: <br>Maurice Guikema, Lukkien.</p><p class="" style="white-space:pre-wrap;">Content: <br>Media Partners</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="632882e525fedb7e44f89562" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1494260973506-IB9T7MI42ZVARZ7U09SS/iStock-628335310-lo.jpg" data-record-type="" data-full-url="/albertheijn" data-title="Albert Heijn"></span> </div> </div> <div class="gallery" id="detail_59089b6717bffc913c6215ef"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/selfpromotion/" data-type-name="gallery" > <div class="meta"> <h1>Self promotion</h1> <div class="body"><p class="" style="white-space:pre-wrap;">Important when you are self-employed: introduce yourself to potential and existing customers in a creative way. Every year in December or January a surprise is sent to clients to stay top-of-mind. In these cheerful series:</p><p class="" style="white-space:pre-wrap;"><strong>Out Of The Box <br></strong>54 crazy creativity survival cards.</p><p class="" style="white-space:pre-wrap;">When I stayed in New York for three months, my clients had to develop their own creativity to be able to survive without me. I created an Out Of The Box crash course ‘thinking outside the box’. Ready to use. Thanks to the cooperation of many visual artists, creatives and photographers like Martin Parr (Spam), Daniele Tamagni (sapeurs, Willy Covary), Jaap Vliegenthart, Bert Teunnissen, Carl Kleiner, Kai Zastrow, Laser 3.14, Hans van Dijk and many, many more.</p><p class="" style="white-space:pre-wrap;"><strong>A Fresh New Year<br></strong>Full color glossy card with a very fresh ‘frikadel special’ </p><p class="" style="white-space:pre-wrap;"><strong>One hell of a green new year</strong> <br>More and more urgent: a coloring book about climate change with only green color pencils.</p><p class="" style="white-space:pre-wrap;"><strong>Head start</strong> <br>Original USB drive in the shape of, well, me. With the pink hair.</p><p class="" style="white-space:pre-wrap;"> <strong>For all your advertising messages</strong><br>Unique branded shopping basket. Including a humorous user manual.<br>Illustrations: Great Graphic</p><p class="" style="white-space:pre-wrap;"><strong>NEW! 2003</strong> <br>A creative calandar. Every month is a fake product in a box: cut out and fold your own little grocery store. Nominated for a ADCN Creativity Award and 4 months were distributed nationwide as free Boomerang postcards. </p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="5911e46a2e69cfee6a25dd53" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1494176358368-3P7YLP369JAI9WP61KZY/daniele-tamagni-willy-covary-2.jpg" data-record-type="" data-full-url="/selfpromotion" data-title="Self promotion"></span> </div> </div> <div class="gallery" id="detail_59089c5403596e470a438563"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/dewerkvloer/" data-type-name="gallery" > <div class="meta"> <h1>De Werkvloer</h1> <div class="body"><p class="" style="white-space:pre-wrap;"><strong>Wooden sampler</strong> </p><p class="" style="white-space:pre-wrap;">Surprising mailings by advertising agency De Werkvloer (literally The Work Floor, meaning workplace) for prospects and clients. The sampler contained pieces of a wooden floor that were a translation of the qualities of De Werkvloer. </p><p class="" style="white-space:pre-wrap;">Client: <br>De Werkvloer</p><p class="" style="white-space:pre-wrap;">Concept & design:<br>Ine Reijnen, Roland van Beveren</p><p class="" style="white-space:pre-wrap;"><strong>Jingle Bells</strong><br> The most musical Christmas Gift ever. No CD this time, but a real guitar. Including a Christmas song book with instructions and a cosy Christmas illustration of the complete Werkvloer team.</p><p class="" style="white-space:pre-wrap;">Client: <br>De Werkvloer</p><p class="" style="white-space:pre-wrap;">Concept: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"> </p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="591478dd1b10e3b63dba7e4e" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493798086532-6AX7QYAL7SX3ZDNROB72/staaleiken2.jpg" data-record-type="" data-full-url="/dewerkvloer" data-title="De Werkvloer"></span> </div> </div> <div class="gallery" id="detail_59089edabe6594bddd42040a"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/centraalbeheer/" data-type-name="gallery" > <div class="meta"> <h1>Centraal Beheer</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- direct marketing -<br><strong>Funeral Insurance</strong></p><p class="" style="white-space:pre-wrap;"> How to make a funeral insurance discussable? By offering a creative ‘split book’ together with a quotation. Partners could discuss their funeral by flipping the pages and think of their own favorite flowers and music. Each could use one half of the book, and together it created a inspirational talking piece. Because you never know… The book created a lot of publicity, and insurances.</p><p class="" style="white-space:pre-wrap;">Agency: <br>Rapp Collins</p><p class="" style="white-space:pre-wrap;">Concept: <br>Ine Reijnen, Peep van der Molen</p><p class="" style="white-space:pre-wrap;">Realisation: <br>Rapp Collins Publishing</p><p class="" style="white-space:pre-wrap;">Design: <br>DN30 Concept en Vorm</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="63288ecb97dc9d08a661fcf3" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1495280536699-EBM5F01EACAT0M4CE10L/CB1a.jpg" data-record-type="" data-full-url="/centraalbeheer" data-title="Centraal Beheer"></span> </div> </div> <div class="gallery" id="detail_59089f406a4963cec49fa65e"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/viva/" data-type-name="gallery" > <div class="meta"> <h1>VIVA</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- activatie -<br><strong>VIVA’s Summer Do Book</strong></p><p class="" style="white-space:pre-wrap;"> The Summer Do Book by women’s weekly magazine VIVA published a smaller version of the unique quartet game Sextet in an edition of 100,000. ‘Please can you pass me the Viagra?’.</p><p class="" style="white-space:pre-wrap;">There was a multi-guerrilla promotion with provocative billboards, a plastic spade and ‘sand body contest’ sampled on sunny beaches, stickers and free postcards. Message: go do something réally fun! For example: playing Sextet.</p><p class="" style="white-space:pre-wrap;">Client: <br>Sanoma Uitgevers / Viva</p><p class="" style="white-space:pre-wrap;">Concept & design: <br>Ine Reijnen, Greet Egbers</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="59119bc2db29d6c0794b40a1" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493822192213-6OR9G2YF2D7VWYD8LR6N/viva-schepje2.jpg" data-record-type="" data-full-url="/viva" data-title="VIVA"></span> </div> </div> <div class="gallery" id="detail_59089f7dc534a531505822a2"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/audia8/" data-type-name="gallery" > <div class="meta"> <h1>Audi A8</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- event -<br>Come up with a brilliant stunt to introduce the new Audi A8, on the motor show AutoRAI. But a test drive isn’t possible at the location. So we introduced a helicopter to fly you straight from Amsterdam to the test circuit in Zandvoort. And back to the auto show after the test drive to enjoy more nice new cars. The result: a crowded booth, a ton of free publicity and a honorable mention at the Golden Giraffe Awards.</p><p class="" style="white-space:pre-wrap;">Agency: <br>B&S event innovators</p><p class="" style="white-space:pre-wrap;">Concept: <br>Ine Reijnen, Roland van Beveren</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="59119ee3414fb53fc4890a21" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493753144917-8G203N8GM8N7IZEQ46IA/IMG_0633.JPG" data-record-type="" data-full-url="/audia8" data-title="Audi A8"></span> </div> </div> <div class="gallery" id="detail_5908a132197aea19728840b2"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/abnamro/" data-type-name="gallery" > <div class="meta"> <h1>ABN AMRO</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- activation -<br><strong>ABN AMRO Student Bank Account </strong></p><p class="" style="white-space:pre-wrap;">Promotion by ABN AMRO Student Bank Account. Every student who opened a bank account, got a free king size Chester. It was a huge succes. (‘bank’ means also ‘sofa’ in Dutch). National newspaper Trouw got a special cover during the introduction week with a huge headline: Smart Student Cheats Bank (also meaning: Smart Student Lifts Sofa). Awarded with a Golden PMDC Award and a Bronze Esprix.</p><p class="" style="white-space:pre-wrap;">Agency: <br>Downtown Actiemarketing</p><p class="" style="white-space:pre-wrap;">Art direction: <br>Ine Reijnen</p><p class="" style="white-space:pre-wrap;">Copy: <br>Job van Oel</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="5912b8371b631b461eed33df" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1494399011695-P11TWXIC7CZD9TC0RHDL/banknw.jpg" data-record-type="" data-full-url="/abnamro" data-title="ABN AMRO"></span> </div> </div> <div class="gallery" id="detail_5908a17803596e470a43d9a7"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/aegon/" data-type-name="gallery" > <div class="meta"> <h1>AEGON</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- b-to-b -<br> <strong>WIA Insurance</strong></p><p class="" style="white-space:pre-wrap;"> WIA (Law Work and Income to Working Capacity) is very complicated and boring stuff for employers and entrepreneurs. Insurance company AEGON made the WIA tangible by showing a real life example, including a ‘real’ record. <br>Awarded with a Silver Esprix.</p><p class="" style="white-space:pre-wrap;">Agency: <br>&KoenseSeverein</p><p class="" style="white-space:pre-wrap;">Art direction: <br>Ine Reijnen, Rob Severein</p><p class="" style="white-space:pre-wrap;">Copy: <br>Roland van Beveren</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="5909f888725e25a26c32b338" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493825342890-B9CAS4IPTG98I6VXXY8P/fietsfabriek.jpg" data-record-type="" data-full-url="/aegon" data-title="AEGON"></span> </div> </div> <div class="gallery" id="detail_5908a20ce4fcb5d6e26d9c58"> <div class="sqs-spin"></div> </div> </div> <div class="project-item clearfix visually-hidden" data-dynamic-href="/didi/" data-type-name="gallery" > <div class="meta"> <h1>DIDI</h1> <div class="body"><p class="" style="white-space:pre-wrap;">- retail / fashion -<br>The spring brochure by fashion brand DIDI is full of longing for summer. Romantic, sunny, dreamy. Only for DIDI women and DIDI girls. Completed with a package of display materials, posters, showcards, POS, etc.</p><p class="" style="white-space:pre-wrap;">Client: <br>DIDI</p><p class="" style="white-space:pre-wrap;">Art direction: <br>Ine Reijnen, Michele Matthijsen </p><p class="" style="white-space:pre-wrap;">Photography: <br>Edel Verzijl</p><p class="" style="white-space:pre-wrap;">Styling: <br>Maarten Spruyt</p></div> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="63289b2be25b8f36a3a81bc9" data-asset-url="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493834361607-OYQ52X12THRPFXL2O2ID/didi-vrouw3.jpg" data-record-type="" data-full-url="/didi" data-title="DIDI"></span> </div> </div> <div class="gallery" id="detail_5908d8aabf629aaad4bfe790"> <div class="sqs-spin"></div> </div> </div> <!-- Navigation --> <div class="switcher"> <div class="switcher-content"> <a class="projectPrev"></a> <a class="projectHome"></a> <a class="projectNext"></a> </div> </div> </div> <script type="module"> Y.use('squarespace-ui-base', function(Y) { Y.all(".project-item .meta h1").each(function (current) { current.plug(Y.Squarespace.TextShrink); }); }); </script> <!-- Main Grid --> <div id="grid" data-collection-id="5a8ee31b652deabecc348699"> <div class="item"> <a href="/anwb/" data-dynamic-load data-dynamic-receiver="#detail_59088feb03596e470a42c5c7" > <div class="wrapper"> <div class="project-title"> <h2>ANWB</h2> <h3>— view —</h3> </div> </div> <img class="thumbnail loading" data-src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493758684982-G8EYIP7ZERZ1DCX0G7G8/_S9C3555.jpg" data-image="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493758684982-G8EYIP7ZERZ1DCX0G7G8/_S9C3555.jpg" data-image-dimensions="2500x3750" data-image-focal-point="0.5,0.5" alt="" data-load="false" /> <noscript><img 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class="project-title"> <h2>HEMA International</h2> <h3>— view —</h3> </div> </div> <img class="thumbnail loading" data-src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493821343911-35S2VGBUWHHA8IEJ48WQ/hint-roze.jpg" data-image="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493821343911-35S2VGBUWHHA8IEJ48WQ/hint-roze.jpg" data-image-dimensions="1984x1984" data-image-focal-point="0.5,0.5" alt="" data-load="false" /> <noscript><img src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493821343911-35S2VGBUWHHA8IEJ48WQ/hint-roze.jpg?format=original"></noscript> </a> </div> <div class="item"> <a href="/hilfigerdenim/" data-dynamic-load data-dynamic-receiver="#detail_590896ba17bffc913c61ca57" > <div class="wrapper"> <div class="project-title"> <h2>Hilfiger Denim</h2> <h3>— view —</h3> </div> </div> <img class="thumbnail loading" data-src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493744361053-C5HF5RMHEX94J2CBV992/Hilfiger+rock+your+bottom.jpg" data-image="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493744361053-C5HF5RMHEX94J2CBV992/Hilfiger+rock+your+bottom.jpg" data-image-dimensions="1100x825" data-image-focal-point="0.5,0.5" alt="" data-load="false" /> <noscript><img src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493744361053-C5HF5RMHEX94J2CBV992/Hilfiger+rock+your+bottom.jpg?format=original"></noscript> </a> </div> <div class="item"> <a href="/hema/" data-dynamic-load data-dynamic-receiver="#detail_590896ed29687f9f3dfaa2df" > <div class="wrapper"> <div class="project-title"> <h2>HEMA</h2> <h3>— view —</h3> </div> </div> <img class="thumbnail loading" data-src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493756518641-N4IIJO1X5I4TOCXCB77E/hema-simon-wald-losowski.jpg" data-image="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493756518641-N4IIJO1X5I4TOCXCB77E/hema-simon-wald-losowski.jpg" data-image-dimensions="2000x2740" data-image-focal-point="0.5,0.5" alt="" data-load="false" /> <noscript><img src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493756518641-N4IIJO1X5I4TOCXCB77E/hema-simon-wald-losowski.jpg?format=original"></noscript> </a> </div> <div class="item"> <a href="/tommy-hilfiger/" data-dynamic-load data-dynamic-receiver="#detail_5908972437c581f99ce4afd7" > <div class="wrapper"> <div class="project-title"> <h2>Tommy Hilfiger</h2> <h3>— view —</h3> </div> </div> <img class="thumbnail loading" data-src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493822903591-NGJWKWBM4IMRKVEKUR7P/hilfiger-boys.jpg" data-image="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493822903591-NGJWKWBM4IMRKVEKUR7P/hilfiger-boys.jpg" data-image-dimensions="2000x1930" data-image-focal-point="0.5,0.5" alt="" data-load="false" /> <noscript><img src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1493822903591-NGJWKWBM4IMRKVEKUR7P/hilfiger-boys.jpg?format=original"></noscript> </a> </div> <div class="item"> <a href="/omroepmax/" data-dynamic-load data-dynamic-receiver="#detail_5908973446c3c49694b880c4" > <div class="wrapper"> <div class="project-title"> <h2>Omroep MAX</h2> <h3>— view —</h3> </div> </div> <img class="thumbnail loading" data-src="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1502348363218-326OCTENS1WHJNFDHKPI/2017HHB0354framboos.jpg" data-image="https://images.squarespace-cdn.com/content/v1/590595c86a49636592450ef8/1502348363218-326OCTENS1WHJNFDHKPI/2017HHB0354framboos.jpg" data-image-dimensions="1946x1633" data-image-focal-point="0.5,0.5" alt="" data-load="false" /> <noscript><img 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