check web redirect url status code checker

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Response headers
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301 Moved Permanently - totib.com
HTTP Status: 301
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Date: Thu, 08 May 2025 23:41:39 GMT
Content-Type: text/html
Transfer-Encoding: chunked
Connection: keep-alive
Location: https://totib.com/
cf-cache-status: DYNAMIC
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=c1ak80RynzroHEGmB7kRpSecdOgkk4RBaKBDkHLKw8nTPPNMrexiOvzOzU1rE1cWKwsafjO%2FsVzIdPjYAQ02%2BtmyBh4u9i7UXJ2Xszt8BEyogCW07IHBa1VweS580COVMUNBdjMpatA%3D"}],"group":"cf-nel","max_age":604800}
NEL: {"success_fraction":0,"report_to":"cf-nel","max_age":604800}
Server: cloudflare
CF-RAY: 93cccf229fa930d2-FRA
alt-svc: h3=":443"; ma=86400
server-timing: cfL4;desc="?proto=TCP&rtt=20308&min_rtt=20308&rtt_var=10154&sent=1&recv=3&lost=0&retrans=0&sent_bytes=0&recv_bytes=165&delivery_rate=0&cwnd=249&unsent_bytes=0&cid=0000000000000000&ts=0&x=0"

HTTP Code 301 Moved Permanently

301 Moved Permanently means that the requested resource has been permanently moved to a new URL. All future requests should use the new address.

When is Code 301 used?

  • When changing a website domain
  • When modifying URL structures
  • When setting up redirects for SEO

What does Code 301 mean for the user?

The browser will automatically redirect the user to the new address, and search engines will update their indexes.

200 OK - https://totib.com/
HTTP Status: 200
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Date: Thu, 08 May 2025 23:41:40 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Server: cloudflare
Vary: Accept-Encoding
Cache-Control: max-age=3600, must-revalidate
Hummingbird-Cache: Served
X-Cache-Enabled: true
X-Cache: HIT
Alt-Svc: h3=":443"; ma=86400
Report-To: {"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=3ZM17VljjIAgUNs%2BcPVDKp8vgma2NV%2BZBEaBT1SWjEPt4GV24vF6bY%2BvUMXmX2P845SQmgnZLvwZXnQ%2BqiR6GVk6Rbq9ybdURrFFZEEn0OhxrQGNCuJlKtQzoEyrESnuyOpVIaHE8ag%3D"}]}
Cf-Cache-Status: DYNAMIC
Nel: {"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
CF-RAY: 93cccf252c4edbfa-FRA

HTTP Code 200 OK

200 OK is a standard successful HTTP server response. It means that the client’s request (e.g., from a browser) was successfully processed, and the server is delivering the requested data.

When is Code 200 used?

  • When loading a web page
  • When successfully receiving an API response
  • When processing a form or another HTTP request

What does Code 200 mean for the user?

The user receives content without errors, and the page or application functions properly. If Code 200 is accompanied by data, the browser or program processes and displays it to the user.

GET / HTTP/1.1
Host: totib.com
Accept: */*
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])

<!-- This page is cached by the Hummingbird Performance plugin v3.13.1 - https://wordpress.org/plugins/hummingbird-performance/. --><!doctype html>
<html lang="en-US" class="no-js">

<head>
	<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
	<meta name="viewport" content="width=device-width, initial-scale=1.0">

	<link href="//www.google-analytics.com" rel="dns-prefetch">
	<link href="//use.fontawesome.com" rel="dns-prefetch">
	<link href="//fonts.gstatic.com" rel="dns-prefetch">
	<link href="//fonts.googleapis.com" rel="dns-prefetch">

	<script type="b5f79731c25cd957f41c6595-text/javascript">
		(function(w, d, s, l, i) {
			w[l] = w[l] || [];
			w[l].push({
				'gtm.start': new Date().getTime(),
				event: 'gtm.js'
			});
			var f = d.getElementsByTagName(s)[0],
				j = d.createElement(s),
				dl = l != 'dataLayer' ? '&l=' + l : '';
			j.async = true;
			j.src =
				'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
			f.parentNode.insertBefore(j, f);
		})(window, document, 'script', 'dataLayer', 'GTM-PSV43N');
	</script>

	<script type="b5f79731c25cd957f41c6595-text/javascript">
		window.dataLayer = window.dataLayer || [];

		function gtag() {
			dataLayer.push(arguments);
		}
		gtag('js', new Date());
		gtag('config', 'UA-134504988-1');
	</script>
	<meta charset="UTF-8">
	<title>
		Enterprise B2B Marketing Agency in New York and Seattle	</title>
	<link href="https://fonts.googleapis.com/css?family=Assistant:300,400,700|Source+Serif+Pro:400,600,700&display=swap" rel="stylesheet">
	<link href="https://totib.com/wp-content/themes/totib/img/icons/favicon.ico" rel="shortcut icon">
	<link href="https://totib.com/wp-content/themes/totib/img/icons/touch.png" rel="apple-touch-icon-precomposed">

	<style>
		/*
	Theme Name: Totib
	Theme URI: https://totib.com
	Description: Text Mostly
	Version: 1.0
	Author: Scott Swanson (@shswanson)
	Author URI: https://totib.com
	Tags: Blank, HTML5, CSS3

	License: MIT
	License URI: http://opensource.org/licenses/mit-license.php
*/


/*------------------------------------*\
    MAIN
\*------------------------------------*/


/* global box-sizing */

*,
*:after,
*:before {
    -moz-box-sizing: border-box;
    box-sizing: border-box;
    -webkit-font-smoothing: antialiased;
    font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
}
html {
    scroll-behavior: smooth;
}
body {
    content: "";
    font-family: 'Source Serif Pro', serif;
    font-weight: 400;
    font-size: 1.1rem;
    line-height: 1.56;
    color: #444;
    background: #fff;
    overflow-x: hidden;
    min-height: 100vh;
    opacity: 0;
    transition: opacity 150ms ease-in-out;
}
body:before {
    content: "";
    height: 100vh;
    width: 100vw;
    position: fixed;
    top: 0;
    bottom: 0;
    left: 0;
    right: 0;
    background: -webkit-linear-gradient(0deg, #46ca9b, #5c6bc0 50%, #ab47bc 92%);
    background: linear-gradient(90deg, #46ca9b, #5c6bc0 50%, #ab47bc 92%);
    z-index: -999;
}
body:after {
    content: "";
    height: 100vh;
    width: 100vw;
    position: fixed;
    top: 0;
    bottom: 0;
    left: 0;
    right: 0;
    background: white;
    z-index: -998;
}
.hidden {
    display: none;
}
.clear:before,
.clear:after {
    content: ' ';
    display: table;
}
.clear:after {
    clear: both;
}
.clear {
    *zoom: 1;
}
figure {
    padding: 0;
    margin: 0;
}
img {
    max-width: 100%;
    vertical-align: bottom;
}
figure img {
    margin-bottom: .5rem;
}
figcaption {
    padding: 3px 6px;
    font-size: .8rem;
}
h1,
h2,
h3,
h4,
h5,
h6,
h7,
h8,
.proper-name,
figcaption,
label,
input {
    font-family: 'Assistant', sans-serif;
    line-height: 1.3;
}
h1 {
    font-size: 1.5rem;
    font-weight: bold;
}
h3 {
    margin: .5rem 0;
}
h3 + p {
    margin-top: 0px;
    margin-bottom: 0;
}
h3 + p + p {
    margin-top: 6px;
}
h5 {
    font-size: .8rem;
    text-transform: uppercase;
    margin: 1.5rem 0 0 0;
}
h5 span {
    font-weight: normal;
}
.from {
    text-transform: lowercase;
    padding-left: 6px;
    padding-right: 6px;
}
a {
    border-bottom: 2px solid #25AAE233;
    box-shadow: 0px -0.5rem 0px #25AAE233 inset;
    text-decoration: none;
    color: inherit;
    transition: box-shadow .15s;
}
a:hover {
    box-shadow: 0px -1.5rem 0px #25AAE233 inset;
    color: #444;
}
a:focus {
    outline: 0;
}
a:hover,
a:active {
    outline: 0;
}
.author a {
    font-weight: normal;
}
.edit-post,
.edit-post:hover {
    border-bottom: none;
    box-shadow: none;
    font-size: .6rem;
    color: #888;
    text-transform: uppercase;
}
a.anchor {
    display: block;
    position: relative;
    top: -2rem;
    visibility: hidden;
}
a[rel='author'] {
    font-weight: 400;
}
a[rel='date'] {
    font-weight: 400;
}
ul {
    margin-top: .5rem;
}
input:focus {
    outline: 0;
    border: 1px solid #04A4CC;
}
blockquote {
    border-left: 5px solid #e4ce58;
    padding: 1rem;
    margin-left: 1rem;
    color: black;
    background: #e4ce5811;
}
q,
blockquote p {
    font-style: normal;
    padding: 0;
    margin: 0;
}
.tooltip {
    position: relative;
    display: inline-block;
    border-bottom: 1px dotted black;
}
.tooltip .tooltiptext {
    visibility: hidden;
    width: 120px;
    background-color: black;
    color: #fff;
    text-align: center;
    border-radius: 6px;
    padding: 5px 0;
    /* Position the tooltip */
    position: absolute;
    z-index: 1;
}
.tooltip:hover .tooltiptext {
    visibility: visible;
}
.yellow-highlighter {
    background-image: url(//www.marketingtotheenterprise.com/wp-content/themes/html5blank-stable/img/highlighter.png);
    background-position: 0 0;
    background-size: cover;
}
hr {
    display: block;
    border: 0;
    border-top: solid 1px #ccc;
}

/*------------------------------------*\
    LISTS
\*------------------------------------*/

.inline-list {
    margin: 0 0 1rem 0;
    padding-left: 0;
}
.inline-list li {
    display: inline-block;
    padding: 0 4px;
    margin: 2px;
    border: 1px solid #333;
    border-radius: 4px;
}
.customer-list {
    list-style: none;
    margin: 0;
    padding: 0;
}
.customer-list li {
    display: inline-block;
    margin: 0 6px;
}

/*------------------------------------*\
    TABLES
\*------------------------------------*/

.table-responsive {
    overflow-x: scroll;
}
.table-responsive:before {
    content: "On smaller screens, this table scrolls right to left.";
    font-family: 'Assistant', sans-serif;
    font-size: .7rem;
    text-transform: uppercase;
}
tbody {
    border: solid 1px #eee;
}
table {}
tr:first-of-type {
    background: #555;
    color: white;
    font-weight: bold;
}
tr:nth-child(2n+2) {
    background-color: #eee;
    color: #111;
}
tr:first-of-type td,
tr:nth-child(2n+2) td {
    border-color: white;
}
td {
    width: 33%;
    vertical-align: top;
    padding: .5rem 1rem .5rem 1rem;
    ;
    border: solid 1px #eee;
}
th,
td {
    min-width: 200px;
}
table ul {
    margin: 0;
    padding-left: 1.2rem;
}
hr {
    display: block;
}

/*------------------------------------*\
    FORMS
\*------------------------------------*/

button,
textarea,
input,
form {
    font-family: inherit;
    font-weight: 300;
    -webkit-appearance: none;
    outline: none;
    width: 100%;
}
textarea,
input {
    display: block;
    font-size: 1rem;
    margin-bottom: .5rem;
    height: 2.2rem;
    padding: .5rem;
    border: 1px solid #ccc;
}
label {
    padding-left: .5rem;
    display: block;
    font-size: .6rem;
    text-transform: uppercase;
    color: #222;
}
button,
.button,
input[type="submit"] {
    color: white;
    font-weight: bold;
    background-color: #25AAE2;
    -webkit-transition: background 150ms ease-in-out, color 150ms ease-in-out;
    transition: background 150ms ease-in-out, color 150ms ease-in-out;
}
button:hover,
.button:hover,
input[type="submit"]:hover {
    color: #25AAE2;
    font-weight: bold;
    background-color: white;
}

/*------------------------------------*\
    STRUCTURE
\*------------------------------------*/


/* wrapper */

.wrapper {
    max-width: 750px;
    padding: 0 1rem 1rem 1rem;
    margin: 0 auto;
    position: relative;
}
.scott h1 {
    margin-bottom: 0;
}
.scott h1:after {
    content: 'demand marketing, new york city';
    font-weight: 300;
    margin-left: 3px;
    color: #777;
}
.top .narrative {
    display: block;
}
.left .narrative {
    display: none;
}
.resume .left,
.resume .right {
    width: 100%;
}
.resume .details span {
    display: inline-block;
    white-space: nowrap;
    margin: 0 .4rem 0 0;
}
.resume .details span:last-child {
    display: inline-block;
    white-space: nowrap;
    margin: 0;
}
.proper-name {
    font-weight: bold;
    color: #25AAE2;
    margin-right: .3rem;
}
.location,
.date {
    white-space: nowrap;
}
.date:before {
    content: '(';
}
.date:after {
    content: ')';
}
.related-articles li {
    margin-bottom: .3rem;
}
.related-articles ul {
    list-style: none;
    padding-left: 0;
}

/* header */

.header {}

/* logo */

.logo {
    position: fixed;
    bottom: 0;
    left: 0;
    padding: 0;
    background-color: #25AAE2;
    margin: 1rem;
    opacity: .5;
}
.logo a,
.logo a:hover {
    border-bottom: none;
    box-shadow: none;
    text-decoration: none;
    transition: none;
    margin: 0;
    padding;
    0;
}
.logo img {
    max-width: 50px;
}

/* nav */

nav ul {
    list-style: none;
    margin: 0;
    padding: 1rem 0 0;
}
nav li {
    display: inline-block;
    margin-right: 1rem;
}

/* sidebar */

.sidebar {}

/* footer */

.footer {
    margin-top: 2rem;
}
.back-button {
    position: fixed;
    bottom: 0;
    right: 0;
    width: 13rem;
    margin: 1rem;
}

/*------------------------------------*\
    RESUME
\*------------------------------------*/

.scott .experience li {
	line-height: 1.4;
	padding-bottom: 8px;
}

.scott .experience li:last-child {
	padding-bottom: 0;
}


/*------------------------------------*\
    IMAGES
\*------------------------------------*/

.page-image img {
    margin-top: 0;
}

/*------------------------------------*\
	TYPOGRAPHY
\*------------------------------------*/

i {
    color: #25AAE2;
    margin-left: 0;
    margin-right: .4rem;
}
.strong {
    font-weight: bold;
}
blockquote p {
    font-style: italic;
}
cite {
    font-size: .8rem;
    font-style: normal;
    font-weight: bold;
    padding-top: .5rem;
    display: block;
}
.related {
    list-style-type: none;
    padding: 0;
}
.related li {
    display: inline;
    font-size: 12px;
}
.related-title {
    padding: 3px 6px;
}
.back-button i {
    color: #8888;
}
.footnote {}
.footnote:nth-child(1):before {
    content: '1';
    text-align: top;
    font-size: 75%;
}

/*------------------------------------*\
    RESPONSIVE
\*------------------------------------*/

@media only screen and (min-width:320px) {}
@media only screen and (min-width:480px) {
    h1 {
        font-size: 2rem;
    }
}
@media only screen and (min-width:620px) {
    .location {
        margin-left: .5rem;
        float: right;
    }
}
@media only screen and (min-width:768px) {
    form {
        max-width: 350px;
    }
    .table-responsive {
        overflow-x: auto;
    }
    .table-responsive:before {
        content: ""
    }
    .location {
        margin-left: .5rem;
        float: right;
    }
}
@media only screen and (min-width:1024px) {
    .logo {
        position: fixed;
        top: 0;
        left: 0;
        bottom: auto;
        right: auto;
        opacity: 1;
    }
}
@media only screen and (min-width:1140px) {
    .scott .wrapper {
        max-width: 1000px;
    }
    .top .narrative {
        display: none;
    }
    .left .narrative {
        display: block;
    }
    .scott .right,
    .scott .left {
        display: inline-block;
        vertical-align: top;
    }
    .scott .right {
        width: 60%;
        float: right;
    }
    .scott .left {
        width: 30%;
        margin-right: 9%;
    }
}
@media only screen and (min-width:1280px) {
    body:after {
        border: 1rem solid #555;
        border: 1rem solid transparent;
    }
}
@media only screen and (-webkit-min-device-pixel-ratio:1.5),
only screen and (min-resolution:144dpi) {}

/*------------------------------------*\
    MISC
\*------------------------------------*/

::selection {
    background: #ffcbcb;
    color: #222;
    text-shadow: none;
}
::-webkit-selection {
    background: #ffcbcb;
    color: #222;
    text-shadow: none;
}
::-moz-selection {
    background: #ffcbcb;
    color: #222;
    text-shadow: none;
}

/*------------------------------------*\
    WORDPRESS CORE
\*------------------------------------*/

.alignnone {
    margin: 5px 20px 20px 0;
}
.aligncenter,
div.aligncenter {
    display: block;
    margin: 5px auto 5px auto;
}
.alignright {
    float: right;
    margin: 5px 0 20px 20px;
}
.alignleft {
    float: left;
    margin: 5px 20px 20px 0;
}
a img.alignright {
    float: right;
    margin: 5px 0 20px 20px;
}
a img.alignnone {
    margin: 5px 20px 20px 0;
}
a img.alignleft {
    float: left;
    margin: 5px 20px 20px 0;
}
a img.aligncenter {
    display: block;
    margin-left: auto;
    margin-right: auto;
}
.wp-caption {
    background: #FFF;
    border: 1px solid #F0F0F0;
    max-width: 96%;
    padding: 5px 3px 10px;
    text-align: center;
}
.wp-caption.alignnone {
    margin: 5px 20px 20px 0;
}
.wp-caption.alignleft {
    margin: 5px 20px 20px 0;
}
.wp-caption.alignright {
    margin: 5px 0 20px 20px;
}
.wp-caption img {
    border: 0 none;
    height: auto;
    margin: 0;
    max-width: 98.5%;
    padding: 0;
    width: auto;
}
.wp-caption .wp-caption-text,
.gallery-caption {
    font-size: 11px;
    line-height: 17px;
    margin: 0;
    padding: 0 4px 5px;
}
.sticky {}
.bypostauthor {}

/*------------------------------------*\
    PRINT
\*------------------------------------*/

.page-break {
    display: none;
}
@media print {
    * {
        background: transparent !important;
        box-shadow: none !important;
        text-shadow: none !important;
        /* page-break-inside: avoid; */
    }
    body {
        font-size: 100%;
        color: #000;
    }
    .nobreak {
        page-break-inside: avoid-page;
				break-inside: avoid-page;
    }
    /*
  .page-break {
    height: 0;
    overflow: hidden;
    display: block;
    page-break-after: always;
  }

	a,
	a:visited {
		text-decoration: underline;
	}
	a[href]:after {
		content: " (" attr(href) ")";
	}
	abbr[title]:after {
		content: " (" attr(title) ")";
	}
	.ir a:after,
	a[href^="javascript:"]:after,
	a[href^="#"]:after {
		content: "";
	}
	*/
    a {
        border-bottom: none;
        box-shadow: none;
        text-decoration: none;
    }
    thead {
        display: table-header-group;
    }
    tr,
    img {
        page-break-inside: avoid;
    }
    img {
        max-width: 100% !important;
    }
    .scott .now-link,
    .scott blockquote,
    .scott .print,
    .scott .fa-print {
        display: none;
    }
    @page {
        margin: 1.3cm 1.7cm;
    }
    p {
        margin: 0;
        padding: 0 0 .5rem 0;
    }
    p,
    h2,
    h3 {
        orphans: 3;
        widows: 3;
    }
    h1,
    h2,
    h3 {
        page-break-after: avoid;
    }
    h1,
    h2,
    h3,
    h4,
    h5 {
        margin: .2rem 0 .3rem 0;
        padding: 0;
    }
    h5 {
        margin: 1rem 0 .5rem 0;
    }
    h1 {
        font-size: 1.5rem;
    }
    h3 + p {
        margin-bottom: 0;
        padding-bottom: 0;
    }
    h3 + p + p {
        margin-top: 0;
    }
    .scott .wrapper {
        max-width: none;
    }
    .top .narrative {
        display: block;
    }
    .left .narrative {
        display: none;
    }
    .scott .right {
        width: 100%;
        display: block;
        vertical-align: top;
        margin-right: 4%;
    }
    .scott .left {
        width: 100%;
        display: block;
        vertical-align: top;
    }
    .proper-name {
        color: #25AAE2;
    }
    .location {
        margin-left: .5rem;
        float: right;
    }
    .strength-item {
        margin-bottom: .5rem;
    }
    .strength-item h3,
    .strength-item p,
    .strength-item ul {
        display: inline;
    }
    .strength-item h3 {
        font-size: 16px;
    }
    .strength-item p,
    .strength-item ul {
        margin-left: .5rem;
        margin-bottom;
        6px;
    }
    .strength-item .inline-list li {
        border: none;
        padding: 0;
    }
	.inline-list li:after {
		content: ", ";
	}
		.inline-list li:last-of-type:after {
		content: "";
	}
    .related-articles,
    .overview,
    .edit-post,
    aside,
    .fa-print,
    .print-button,
    .clear,
    header,
    footer,
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			<h1>Every Startup Had a Product </h1>
          
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<p><em><strong>You Need Customers.</strong></em></p>



<h2 class="wp-block-heading"><strong>The Thankless Job of the B2B Marketer</strong></h2>



<blockquote class="wp-block-quote"><q>Our product will sell itself.</q><cite>Every founder with a great idea</cite></blockquote>



<p>Budgets are often focused elsewhere and teams are either generalized (managers, executives) or deeply specialized (engineers, accountants, IT). And even with those limited resources, everyone wants to do everything they&#8217;ve ever read about, and right now.</p>



<h2 class="wp-block-heading"><strong>So where do you start?</strong></h2>



<ol class="wp-block-list">
<li>A message.</li>
<li>An understanding of your ideal customer and their purchasing process.</li>
<li>A well defined sales funnel, with specific exit criteria.</li>
<li>Some great content.</li>
<li>Systems to measure performance.</li>
<li>The ability to follow up on leads.</li>
<li>A high performing website.</li>
<li>Marketing channels.</li>
</ol>



<h2 class="wp-block-heading">Easy right?</h2>





<blockquote class="wp-block-quote"><q>Companies that that map marketing investments to revenue are 212% more likely to have YOY revenue growth greater than 20%</q><cite>Bizible&#8217;s 2018 State of Pipeline Marketing Report</cite></blockquote>



<p>Here&#8217;s an example of ARR improvements with just a 10% improvement at each step:</p>



<div class="table-responsive">
<table class="wp-block-table">
<tbody>
<tr>
<td>Metric</td>
<td>Before</td>
<td>After</td>
</tr>
<tr>
<td>MQLs</td>
<td>1,000</td>
<td>1,100</td>
</tr>
<tr>
<td>MQL &gt; SAL Rate</td>
<td>20%</td>
<td>22%</td>
</tr>
<tr>
<td>SAL &gt; OPP Rate</td>
<td>20%</td>
<td>22%</td>
</tr>
<tr>
<td>OPP &gt; Win Rate</td>
<td>50%</td>
<td>55%</td>
</tr>
<tr>
<td>Average Deal Size</td>
<td>$10,000</td>
<td>$11,000</td>
</tr>
<tr>
<td><strong>Revenue</strong> (Deals)</td>
<td><strong>$200,000</strong> (20 deals)</td>
<td><strong>$322,102</strong> (29 deals)</td>
</tr>
</tbody>
</table>
</div>



<p>$112,000 in additional revenue with only incremental (10%) improvements at each step. When considering whether or not these growth investments are worth it, don&#8217;t just think about the lost revenue, think about the lost valuation:</p>
<blockquote><q>SaaS companies with projected 12-month revenue growth of 20% or more were acquired last year at an average valuation/projected revenue multiple of 6.7%, compared to 4.3x for those below the 20% threshold.</q> <a href="http://link.axios.com/public/8580435"><cite>Axios Prorata, January 11, 2017</cite></a></blockquote>



<h2 class="wp-block-heading">We&#8217;ve seen this before</h2>



<p>Most marketing teams have limited budgets, so you have to spend wisely, otherwise future budgets will be more difficult to justify.</p>



<p>During my private equity years, I was introduced to a team that created a relatively portable self contained product that turned raw sewage into clean water.</p>



<p>Game changer right?</p>



<p>Like so many others before them, they thought the product will sell itself. It should have — but it didn’t. The founders refused to accept marketing support under any circumstances and the company ended up selling their technology for a small fraction of its potential.</p>



<h2 class="wp-block-heading"><strong>Testing, testing, testing</strong></h2>



<p>You need flexibility and a team of experts.</p>



<p>What works for everyone else may not work for you. You need the ability to dip your toe into the water of many lakes without jumping all the way in. We see a content marketing strategy accompanied by paid and organic search and social work for nearly all of our b2b focused products.</p>



<h3 class="wp-block-heading"><strong>Two strategies</strong></h3>



<p>Very generically speaking there are two methods of marketing software in the 21st century. Account Based Marketing and Inbound Demand Generation.</p>



<p>It&#8217;s important to note that the two strategies can coexist and a balance, while difficult, should eventually be sought to fully take advantage to maximize both inbound and outbound channels. <strong>Unless you&#8217;re exclusively selling to the Fortune 500, a mix of ABM and Inbound is likely the right strategy.</strong> It captures your target accounts with Outbound and those with high intent with Inbound.</p>



<p>You can read more <a href="https://totib.com/enterprise-marketing/inbound-vs-outbound/">inbound vs. outbound strategies</a> here.</p>



<h2 class="wp-block-heading">Who we are</h2>



<blockquote class="wp-block-quote"><q>You are the same today that you are going to be five years from now except for two things: the people with whom you associate and the books you read.</q><cite> Charlie “Tremendous” Jones (1927-2008)</cite></blockquote>



<h3 class="wp-block-heading">Our customers</h3>



<h4 class="wp-block-heading">Financial Services</h4>



<ul class="wp-block-list">
<li><a href="http://bankofamerica.com">Bank of America</a></li>
<li><a href="http://ml.com">Merrill Lynch</a></li>
<li><a href="http://wellsfargo.com">Wells Fargo</a></li>
</ul>



<h4 class="wp-block-heading">Enterprise Software</h4>



<ul class="wp-block-list">
<li><a href="http://amperity.com/">Amperity</a></li>
<li><a href="http://apptio.com/">Apptio</a></li>
<li><a href="http://downstreamimpact.com">Downstream Impact</a></li>
<li><a href="https://www.ispot.tv/">iSpot</a></li>
<li><a href="http://microsoft.com">Microsoft</a></li>
</ul>



<h4 class="wp-block-heading">Venture Capital</h4>



<ul class="wp-block-list">
<li><a href="http://madrona.com">Madrona Ventures</a></li>
</ul>



<h4 class="wp-block-heading">SMB Software</h4>



<ul class="wp-block-list">
<li><a href="http://bittitan.com">BitTitan</a></li>
<li>Igneous</li>
<li><a href="http://liquidplanner.com/">LiquidPlanner</a></li>
<li><a href="http://skilljar.com/">Skilljar</a></li>
</ul>



<h4 class="wp-block-heading">Biotechnology</h4>



<ul class="wp-block-list">
<li><a href="http://alexion.com/">Alexion</a></li>
<li><a href="http://argenx.com/">argenx</a></li>
<li><a href="https://www.modernatx.com/en-US">Moderna</a></li>
<li><a href="http://regeneron.com/">Regeneron</a></li>
<li><a href="http://sanofi.com">Sanofi</a></li>
</ul>



<h4 class="wp-block-heading">Manufacturing</h4>



<ul class="wp-block-list">
<li><a href="http://myperfectcolor.com">My Perfect Color</a></li>
</ul>



<p>Almost everything you need to know about how we think about the problem of creating revenue out of software can be found in our <a href="https://totib.com/enterprise-marketing/">Marketing to the Enterprise</a> document, a comprehensive look at enterprise marketing in the 21st century.</p>

				
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