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301 Moved Permanently - vkclv.com
HTTP Status: 301
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Date: Wed, 14 May 2025 10:50:36 GMT
Server: Apache/2.4.41 (Ubuntu)
X-Pingback: http://www.vkclv.com/xmlrpc.php
X-Redirect-By: WordPress
Location: http://www.vkclv.com/
Content-Length: 0
Content-Type: text/html; charset=UTF-8
HTTP Code 301 Moved Permanently
301 http code means that the requested resource has been permanently moved to a new URL. All future requests should use the new address.
When is Code 301 used?
- When changing a website domain
- When modifying URL structures
- When setting up redirects for SEO
What does Code 301 mean for the user?
The browser will automatically redirect the user to the new address, and search engines will update their indexes.
200 OK - http://www.vkclv.com/
HTTP Status: 200
User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
Date: Wed, 14 May 2025 10:50:36 GMT
Server: Apache/2.4.41 (Ubuntu)
X-Pingback: http://www.vkclv.com/xmlrpc.php
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Link: <http://www.vkclv.com/index.php/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json"
Link: <http://www.vkclv.com/>; rel=shortlink
Vary: Accept-Encoding
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8
HTTP Code 200 OK
200 http code is a standard successful HTTP server response. It means that the client’s request (e.g., from a browser) was successfully processed, and the server is delivering the requested data.
When is Code 200 used?
- When loading a web page
- When successfully receiving an API response
- When processing a form or another HTTP request
What does Code 200 mean for the user?
The user receives content without errors, and the page or application functions properly. If Code 200 is accompanied by data, the browser or program processes and displays it to the user.
GET / HTTP/1.1 Host: vkclv.com Accept: */* User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
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<h5 class="elementor-heading-title elementor-size-default">Customer Lifetime Value with Dr. V. Kumar
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<h4 class="elementor-heading-title elementor-size-default">VALUING YOUR CUSTOMERS</h4> </div>
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<span class="elementor-heading-title elementor-size-default">Defining Customer Valuation Theory</span> </div>
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<p>A mechanism to measure the future value of each customer that is based on (1) their direct economic value contribution, (2) the depth of the direct economic value contribution, and (3) the breadth of the indirect economic value contribution; by accounting for volatility and vulnerability of customer cash flows (Kumar (2018), “A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation,” Journal of Marketing).</p> </div>
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<p>Based on the well-tested propositions that transaction behavior, marketing variables, demographic variables, and economic and environmental factors all significantly influence future customer profitability, CVT stands as an overarching, marketing-specific theory that aims to measure the future value of each customer. This valuation is based on the following key components:</p> </div>
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<a href="" class="elementor-toggle-title"><span style="margin-right:6px;" class="fa fa-angle-double-right"></span>Direct economic value contribution:</a>
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<div id="elementor-tab-content-4801" class="elementor-tab-content elementor-clearfix" data-tab="1" role="tabpanel" aria-labelledby="elementor-tab-title-4801"><p>Customers contribute direct economic value in the form of profits; this value is therefore to be expressed in monetary terms. A firm that can measure this contribution not only acquires insight into its current marketing performance, but also enhances its decision-making effectiveness in the future. This can be measured by the <a href="https://www.vkclv.com/index.php/extending-the-power-of-clv/">Customer Lifetime Value </a> . <a href="https://www.vkclv.com/index.php/cvt-firm-value/">Learn more</a></p></div>
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<a href="" class="elementor-toggle-title"><span style="margin-right:6px;" class="fa fa-angle-double-right"></span>Depth of direct economic value contribution:</a>
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<div id="elementor-tab-content-4802" class="elementor-tab-content elementor-clearfix" data-tab="2" role="tabpanel" aria-labelledby="elementor-tab-title-4802"><p>The direct value contribution only refers to the net profit of a given customer’s relationship to the firm. The depth of that contribution refers to the strength of its impact on a firm’s continued financial performance. A customer that purchases from multiple product categories or demonstrates future value potential tends to have a greater depth of contribution. This can be measured by the <a href="https://www.vkclv.com/index.php/augmented-customer-value/">Augmented Customer Lifetime Value</a>. <a href="https://www.vkclv.com/index.php/cvt-firm-value/">Learn More</a></p></div>
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<a href="" class="elementor-toggle-title"><span style="margin-right:6px;" class="fa fa-angle-double-right"></span>Breadth of the indirect economic value contribution :</a>
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<div id="elementor-tab-content-4803" class="elementor-tab-content elementor-clearfix" data-tab="3" role="tabpanel" aria-labelledby="elementor-tab-title-4803"><p>Not all value is contributed directly in terms of profit. Customers can also contribute value indirectly in the form of referrals (<a href="https://www.vkclv.com/index.php/customer-referral-value/">Customer Referral Value)</a>, online influence (<a href="https://www.vkclv.com/index.php/customer-influence-value/">Customer Influence Value</a>), and review/feedback on products and services (<a href="https://www.vkclv.com/index.php/customer-knowledge-values/">Customer Knowledge Value</a>). Not only do these things drive cash flows of existing or prospective customers, but they also help the firm to make value-enhancing decisions.<a href="https://www.vkclv.com/index.php/cvt-firm-value/"> Learn More</a></p></div>
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<p>The above-mentioned CLV, CRV, CIV, and CKV metrics can be viewed on how customers perceive brands. In this regard, the Customer Brand Value (CBV) metric measures the value that the customer attaches to the brand as a result of all the marketing and communication messages delivered via various media. In other words, the CBV is a multi-dimensional composite metric that measures the customer’s brand knowledge, brand attitude, brand behavior intention, and brand behavior. It enables companies to devise appropriate strategies depending on where the problem exists – awareness, trust, or loyalty.</p> </div>
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<p><strong><u>Reference</u></strong><br /><strong>Kumar, V.</strong>, (2018) “A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation,” Journal of Marketing, forthcoming.</p> </div>
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